The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change
Melissa Agnes - Crisis Management Keynote Speaker
by Melissa Agnes
3y ago
Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a result, does a disservice to professionals, organizations and society. COVID-19 is a horrific example of how unfortunately true this statement is. For the organizations that had a traditional “crisis management plan” (status quo) at the start of 2020, how well did it truly serve them? It didn’t. Instead, we watched—any many experienced first-hand—as good ..read more
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Review: ReputationDefender’s New Personal Branding Solution
Melissa Agnes - Crisis Management Keynote Speaker
by Melissa Agnes
3y ago
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Unfortunately, in my experience, most professionals don’t think about their professional brand, how well it represents them, and how strong it is within the search engine result pages, until it’s too late. This is why I was so pleased when I learned of the unique offering my friends at ReputationDefender have developed to serve this sorely unde ..read more
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A Message of Hope and Relatability: If COVID-19 Has You Worried About Your Business, You Are Not Alone
Melissa Agnes - Crisis Management Keynote Speaker
by Melissa Agnes
4y ago
I received the following letter today from a client and it spoke to me. It spoke to me because of how pure, true and relatable this message is. I’ve chosen to share it with you because I want you to know that the fear you are likely experiencing amidst the Coronavirus (COVID-19) crisis is normal and it’s OK. Everyone—and I mean everyone from world leaders, to business leaders, to those employed by those businesses, to consumers and families at home—everyone is experiencing some elements of fear right now. We are in an unchartered, unpredictable, and highly volatile global situation; a crisis t ..read more
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A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.
Melissa Agnes - Crisis Management Keynote Speaker
by Melissa Agnes
4y ago
I sit on the Global Advisory Board of the Institute for Strategic Risk Management (ISRM)—which is an amazing organization that I’m extremely proud and honored to be a part of—and I’ll be in Geneva this coming week to attend and partake in a symposium they’ve put together for the advisory council and other global leaders working together to look at multi-dimensional globally rising risk with the aim of responding to them now, before they continue to scale and culminate over the coming years. That being said, I’ve taken the following from their Crisis 2030 Manifesto and wanted to bring it here f ..read more
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When Designing Controls Around Your Crisis Communications, Don’t Do This!
Melissa Agnes - Crisis Management Keynote Speaker
by Melissa Agnes
4y ago
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another. Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. But, if you aren’t careful, that added layer of attempted control can be your dow ..read more
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Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books
Melissa Agnes - Crisis Management Keynote Speaker
by Melissa Agnes
5y ago
We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While a cybersecurity threat doesn’t always necessarily translate into a crisis* (the level of impact depends on the incident itself), it is most certainly an incident that demands immediate attention and proper action. It’s also an incident that leaves organizations feeling exposed, viola ..read more
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