The Calpyso line was Maurice Lacroix‘s best-selling luxury sports watch during the 1990s and was powered by a mix of mechanical and quartz movements. Gauging the current market appetite for luxury sports watches for consumers without five-figure budgets, the Calypso underwent a fundamental overhaul and was transformed into the Aikon. Launched in 2016 with quartz ..read more

The launch of the Bulgari Aluminio in 1998 flew in the face of conventional watchmaking with its unusual combination of black rubber and lightweight aluminium. With its graphic solid black and off-white livery, the Aluminio soared in popularity as an attractive, entry-level sports watch with a slick Italian soul. Marking its much-anticipated comeback in 2020 ..read more

Recently, we’ve discovered the new haute horlogerie creations of Louis Vuitton, which included a trio of artistic models inspired by the universe of Gaston-Louis Vuitton, as well as a striking take on horology by architect Frank Gehry. There was a third watch introduced, one that really made an impression on us with its combination of ..read more

Louis Erard has developed a close working relationship with contemporary artists, watchmakers, artisans, and designers to position itself as one of the most exciting and original brands on the watchmaking scene. To bring the delights of high-end watchmaking to a broader audience, Louis Erard sticks to its policy of accessible prices. What other brand can ..read more

Since cogheads and petrolheads tend to share similar passions, it won’t surprise our readers that one of Max Büsser’s childhood dreams was to become a car designer. Although he ended up designing watches, his car-fuelled fantasies made themselves felt in his creations. One of his early muses was the Amida Digitrend watch, a 1976 model ..read more

While Grand Seiko is often regarded as the top-tier brand within the Seiko Group, there’s yet another hidden gem that’s not as easily available, not understandable, but equals (and sometimes surpasses) GS regarding complexity and attention to detail; Credor. Born in 1974, Credor gained international fame in the 2000s with the creation of highly complex ..read more

During Watches & Wonders 2024, Oris unveiled a new generation of its Aquis Date, the brand’s best-selling dive watch. While radically altering the design of your best-selling watch dive watch could alienate your loyal customer base and create an incoherent identity, Oris has limited its intervention to subtle design tweaks. Enhancing the watch visibly and ..read more

Some of the best ideas (and also the worst ones…) often start with a simple “what if” question… What if I could create a dial with a spectacular pattern found on Damascus steel forged in South Africa…? And then through it into an equally original watch… Say for instance a Sarpaneva? That was the question ..read more

In watchmaking, creativity is a constant topic of conversation. Few can match the innovation of Hermès, and many can learn from the brand’s approach. The new Hermès Arceau Duc Attelé, featuring a central triple-axis high-frequency tourbillon and a minute repeater, showcases impeccable craftsmanship and construction. Seamlessly blending the equestrian theme into its design, this timepiece ..read more

The Speedmaster 38mm made its debut in 2017. Among the most popular iterations of this smaller Speedmaster is the Cappuccino in 18K Sedna™ Gold, with horizontal brown oval subdials and vertical oval date window at 6 o’clock. This year, Omega expands the collection with 8 new sparkling versions set with diamonds and a choice of ..read more