Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
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This blog is full of immediately applicable and effective strategies for consultants looking to get more clients. His laser-like focus on the marketing channels that are actually effective for consultants are what make his blog critical reading.
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
11M ago
Welcome to Black Friday 2023 ?
Happy Holidays, my friend. I hope you are having a delightful day.
Your inbox is full, so I’ll get to the point fast. I have two Black Friday/Cyber Monday special offers for you.
Three important details first:
Your discounts are automatically applied at checkout. You don’t need to use a coupon code.
Purchase parity discounts are enabled. That means your price is adjusted based on your country’s economy, saving you more money.
These special savings disappear in just a few days. After 11:59 PM PST on Tuesday, November 28th, these special offers will vanish ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
11M ago
Run an agency? Looking for some deals and savings on high-quality software that actually makes a difference? Here is a selection of services and products from friends and colleagues that help meet your needs and help you grow.
Specials on Kai's Products
34% off Quick Start Roadmapping
Get the complete Quick Start Roadmapping for $99 (instead of $150). You'll get the book, resources, SOPs, guides, templates, and videos.
https://kaidavis.com/products/roadmapping/
Parity Discounts on ALL Products
Purchase Parity Discounts have been enabled for all products in Kai's store. That means your ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
11M ago
Learn the skills (and get the templates and resources) you need to drive demand for your agency’s (or consultancy’s) services.
Clients are out there right now with painful business problems that you can help with. Your challenge is reaching these leads when they’re most in need of your services.
With the skills you’ll learn in the products contained within this bundle, you’ll be able to drive demand for your business and generate more leads.
If you went out and purchased each of these products individually from my website, you’d spend $475 altogether.
But as a very special price for you during ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
A friend asked me for a business banking recommendation (US based) for Solo Consultants/Solopreneurs/LLCs. Here’s what I shared with her.
My standard banking recommendation is ‘go with your local credit union.’ Beyond that, I personally like (or have had solo consultant/solopreneur/LLC friends recommend):
Charles Schwab. I’ve had good/better-than-average experiences with them over the years. Big bank, but a decent option.
Mercury (https://mercury.com/) – Lots of solopreneur/LLC friends bank with them. From what I hear, they’re a good option.
Chase – Sort of the “they’re okay but :shakes_fist ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
I came across this tweet from @randfish (founder of SparkToro) and wanted to share it here, because it’s spot on.
I don't know Dave personally, but I want to call out how powerful it is to have this level of focus.
"I help fence contractors get more leads," is incredibly specific, but I bet it works wonders. Being X for Y in this way is the best marketing hack I know. pic.twitter.com/yRo2SsSV2e
— Rand Fishkin (@randfish) March 6, 2023
Your goal with your positioning should be to have that same level of focus as Dave: “I help fence contractors get more leads.”
The more narrow and specific y ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
You want your homepage to speak to your visitor and reflect their pains, problems, and current situation.
When it comes to copywriting for your homepage, it’s to your benefit to talk about the reader. They’re stumbling onto your website confused and looking for help with a problem.
You don’t want your homepage to drone on and on about you, and all that’s going to get you is an instant click of the back button.
Why is that?
Because nobody landing on your homepage cares about your company. People landing on your homepage only care about themselves. So your homepage messaging has to get down to w ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
Your homepage is the face of your website, and it’s the first page most of your visitors see. And it has an important job when it comes to your SEO.
I like to think of a website’s homepage as a computerized salesperson that doesn’t need to eat, sleep, or use the bathroom.
24/7, your homepage is there to share your business’ marketing message with the world.
It answers questions, points people to relevant services and products, and shares your published content with visitors.
So, is it doing its job?
Is your homepage an effective salesperson for your website? How can you even tell?
And what ste ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
Marissa Bracke worked together as part of my 1-on-1 growth coaching. Here in her own words is her experience:
I’ve made about six months’ worth of progress in under three months!
I know this is the part of the testimonial where I’m supposed to say what my possible objections or worries were, but the truth is that I knew I wanted to work with Kai.
I’d seen Kai answering questions in a Slack channel, and I was immediately impressed with the level of pragmatic, do-this-right-away-actionable, totally B.S.-free advice and perspective he offered there. So much so, in fact, that I went out and looked ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
Kai’s Pick: The Strategy of Preeminence by Jay Abraham
The Strategy of Preeminence is a concept that focuses on becoming the most trusted advisor in your market. It boils down to “I’m not trying to sell you – I want to serve you.”
I love The Strategy of Preeminence. This is a concept (and 30-minute video) that I shared at a conference I hosted in Portland, Oregon (HallwayConf, 2019) for SaaS/Internet business owners. The Strategy of Preeminence in this video resonated so well with the owner/founder of a 7-figure education company that it’s become part of their core business strategy.
Set aside ..read more
Kai Davis Blog | Freelancers and Consultants: Get More Clients Without Spending More On Marketing
1y ago
If roadmapping makes so much sense for you as a solo consultant, it must be taking some value from the client, right?
Not quite.
Roadmapping (paid discovery) is quite valuable to your clients.
It helps them better understand a successful path to overcome their challenges. They’re coming to you with what’s likely a layperson’s understanding of the challenge. They’re getting insight and direction on the best approach from you, an expert and specialist.
It lowers the risk of the project going sideways. If it turns out what the client wanted to do would have cost them tens of thousands ..read more