Higher Education Keywords to Reach Modern Learners
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Heather Hamilton
4d ago
Leveraging SEO to Boost Your Institution’s Marketing Efforts It’s 2024, and we’re long past the dawn of the digital age. We’re closer to high noon, where just about everyone is technologically literate — and empowered to access a universe of information with the tap of a fingertip.  In the context of higher education, modern learners are a quick Google search away from answers to their most pressing questions. What’s the best nursing program? Where’s the best nursing program in the Southeast located? What’s the most affordable nursing program? Savvy searchers are scrolling away on their d ..read more
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Building an Impactful Brand Voice
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Jack Berning
2w ago
Leveraging a University’s Brand Identity as a Key Differentiator in Online Higher Education Online learning blossomed at the turn of the millennium. It experienced a slow but steady rise over the next 20 years, with 1 in 4 college students taking at least one online class by 2012 and more than half of students taking online classes by 2022 after the pandemic hastened the trend, according to data from the National Center for Education Statistics.  This steady increase in the number of students preferring online education modalities over the past two decades spurred a race among practically ..read more
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Building Online Student Services in Universities: The Critical First Step
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Melanie Andrich
1M ago
Leveraging Organizational Development and Design to Future-Proof Your Institution Imagine yourself as an architect for your higher education institution, tasked with creating a structure that not only figures prominently in a busy skyline of peers but also persists — and thrives — through environmental change, challenge, and transformation.  Perhaps, historically, your institution has excelled at providing traditional, in-person programs across core academic areas. You may have a continuing and professional education unit that offers online programs for nontraditional students, but the co ..read more
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How to Build a University Social Media Strategy
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Madi Barlow
1M ago
5 Steps for Creating Your Social Media Brand Presence For universities eager to thrive in today’s cyber-centric world, social media isn’t just a tool. It’s a vital part of an institution’s engagement strategy, weaving together voices from across the campus and beyond.  From bright-eyed prospective students and nostalgic alumni to supportive parents and dedicated faculty, your institution’s entire community can be united through messages and experiences shared on social media.  The importance of maintaining a holistic brand image that resonates across diverse social media platforms ca ..read more
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Watch: Building Operational Excellence in Online Learning
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Archer Education
1M ago
Building Operational Excellence in Online Learning Many institutions have responded to the demand for online learning by creating new programs to meet the evolving needs of students. Too often, however, online programs fail to provide students with the flexible, accessible, high-quality experience they expect.  In this 20-minute talk, presented in partnership with University Business, Angie and John discuss how online programs will provide strategies to ensure operational excellence in any online learning program, by assessing an institution’s strengths and weaknesses, identifying key ar ..read more
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Understanding SEO and Organic Enrollment Growth
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Sean Taylor
2M ago
Organic SEO Drives Tangible Results in Higher Ed When it comes to marketing strategies in higher education, search engine optimization (SEO) often sits quietly in the back of the classroom, patiently raising its hand while flashier tactics like social media and hog the spotlight. But here’s a little secret: SEO isn’t just another buzzword — it’s a powerhouse player in boosting student enrollments. Imagine SEO as the quiet but brilliant student who, once you notice them, offers profound insights. By optimizing their online presence through SEO tactics, colleges and universities can significantl ..read more
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Increase College Enrollment With These 10 Creative and Effective Strategies
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Caroline Khalili
2M ago
Discover How to Increase College Enrollment Institutions of all shapes and sizes are concerned about enrollment numbers, and for good reason. While postsecondary enrollment saw a slight uptick in 2023 (after several years of decline), a recent Gallup poll demonstrated that the number of Americans with strong confidence in higher education has dropped to just 36% — indicating skepticism about the value of a college degree.  Additionally, the number of young Americans is declining. The national birth rate fell by nearly 23% between 2007 and 2022, according to CDC data reported by Axios. Tha ..read more
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Higher Ed Email Campaigns: How to Create Emails Students Want to Read
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Alison Randolph
3M ago
Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail!  Primarily associated with AOL, the audio alert became one of the hallmark features of online interactions, later going on to transcend its practical origins and become a cultural touchstone led by Tom Hanks and Meg Ryan in the movie that used the phrase for its title.  Almost 30 years later, email remains a foundational aspect of our everyday lives. Unfortunately, many of us have thousands of unread messages, with our inboxes ov ..read more
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Watch: Considerations for Online Growth Strategy
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Archer Education
3M ago
Considerations for Building an Online Strategy Whether you’ve already launched your online program portfolio or are in the growth or planning stages, it’s never too late to understand and evaluate the institutional and cultural qualifications required for long-term growth. In this workshop, we’ll examine how to navigate a few of the critical considerations, identify strengths and gaps, and put into practice a strategy for building an operational culture that embraces change and celebrates adaptation and transformation.  You’ll learn about:  Organizational development in a continuum ..read more
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Watch: Choosing the Right Programs
Circa Interactive | Higher Education Digital Marketing Firm & PR Agency
by Archer Education
3M ago
Choosing the Right Programs Choosing the right program portfolio is a critical decision. Team Archer is walking you through the process of research, assessing market demand, competition and saturation, and what it costs to market a program. We’ll cover how to: Select the right programs Understand your institution’s strengths and community needs Identify competition and job market demands Assess market saturation and competition Cost your programs effectively Watch on-demand, anytime: The post Watch: Choosing the Right Programs appeared first on Archer Education ..read more
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