Considerations for Building an Online Strategy Whether you’ve already launched your online program portfolio or are in the growth or planning stages, it’s never too late to understand and evaluate the institutional and cultural qualifications required for long-term growth. In this workshop, we’ll examine how to navigate a few of the critical considerations, identify strengths and gaps, and put into practice a strategy for building an operational culture that embraces change and celebrates adaptation and transformation.  You’ll learn about:  Organizational development in a continuum ..read more

Choosing the Right Programs Choosing the right program portfolio is a critical decision. Team Archer is walking you through the process of research, assessing market demand, competition and saturation, and what it costs to market a program. We’ll cover how to: Select the right programs Understand your institution’s strengths and community needs Identify competition and job market demands Assess market saturation and competition Cost your programs effectively Watch on-demand, anytime: The post Watch: Choosing the Right Programs appeared first on Archer Education ..read more

A Good, Better, Best Approach to Online Program Growth Whether you have an existing online program portfolio or you’re just getting started in online education, this workshop is for you. Archer’s Good, Better, Best framework is a structured roadmap rooted in organizational development — Archer believes universities can build success from within. We’ll teach you how to approach transformation and growth step-by-step. We’ll discuss: How to align short and long-term goals Foster trust and transparency Practical insights for transitioning online operations in-house The art of building ..read more

Using Student Profiles as Content Marketing Tools Last year, I wrote about the importance of organic content in higher education marketing. In that piece, I touched on student testimonials as a content option for institutions of higher education. Talking to your students and alumni provides a lot of value: You’re not just getting a piece of content for your website, you’re learning what your students like and don’t like about the program, experience, and institution as a whole.  Student testimonials allow you to hear actual input from your most valuable customers. I know not everyone like ..read more

A Blueprint for Enrollment Growth and Sustainability Higher education enrollment has been declining for several years, according to data from the National Center for Education Statistics (NCES). But not all colleges and universities are seeing declines.  In fact, some schools have experienced record growth over the last five years, and no higher education institutions are better positioned for continued growth in the next decade than community colleges.  Community colleges play a crucial role in providing an accessible and affordable education to diverse student populations. But the ..read more

How to Get Into the Minds of Prospective Students Welcome to How to Enroll Students and Influence People! That’s the guide we’re all looking for as we face the never-ending challenges of enrollment marketing in higher education, right? You know the drill: Competition is fierce; students expect personalized communications and digital experiences; student demographics have shifted; and, to top it all off, many schools don’t have the marketing budget to rise to these challenges effectively.  I can’t promise a guide on how to solve all of your problems, but I can share how harnessing the powe ..read more

This strategic partnership supports innovation in the Tulane online student experience. Tulane University’s online student experience is poised for enhancement through a strategic partnership with Archer Education to bolster online growth enablement. This collaboration will concentrate on developing Tulane’s internal marketing, enrollment, and retention capabilities, aiming to centralize and strengthen its online operations in-house. “The Tulane faculty have created some spectacular online academic programs, and with Archer’s partnership, we w ..read more

Making Sure Your Institution Is Ready for Online Student Success With Archer’s Readiness Assessment On the crowded highways of higher education, institutions are continually having to navigate through critical construction zones. The landscape is evolving at a breakneck pace, driven by technological advancements, changing student demographics, and shifts in educational demands.  This nearly constant state of flux calls for adaptation, but also strategic foresight and strong leadership. Leaders in higher education are tasked with steering their institutions into the wide-open left lane, en ..read more

Navigating the Crossroads of Tradition and Modern Market Dynamics Colleges and universities have a long history of helping students transform their lives. But tradition shouldn’t lead to stagnation — especially as the value of higher education is increasingly scrutinized and online search engines offer more insight into competitive programs than ever before. Prospective students now approach higher education opportunities with the savvy and skepticism of seasoned buyers.  Thinking of students as “buyers” or “consumers” is a concept that might make academia squirm.  But in a world ove ..read more

Archer recently announced the promotion of three key leaders to the company’s Online Growth Enablement approach. Clayton has been promoted to Executive Vice President of University Partnerships, following his accomplishments as Senior Vice President of Partnerships at Archer. Clayton has overseen tremendous growth for higher education institutions amidst the enrollment decline, setting them up for success and understanding their challenges. Previously, he was the President and COO of Circa Interactive, a higher ed-focused digital marketing firm. As EVP, Clayton will continue to bring best prac ..read more