Aligning Your Paid Search and Organic Search Marketing for Higher Education Enrollment Growth
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Courtney Hill
21h ago
Higher education marketing can feel like a constant battle for attention. Fewer potential students, global competition, and evolving needs make it tough to stand out. Rising costs and similar programs add fuel to the fire. But there’s good news! Aligning paid search (targeted ads) with organic search (free website traffic) can be your secret weapon. This powerful combo attracts the right students, stretches your marketing budget, and can increase website traffic and conversions. Think of it like this: paid search highlights your strengths, while organic search builds a welcoming landing page a ..read more
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Key Performance Indicators that Matter in 2024
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
5d ago
Securing steady enrollment growth and keeping students happily on board are top priorities in higher education. But how do institutions ensure they’re truly meeting student needs and demands? It’s all about measuring performance effectively. Key Performance Indicators (KPIs) are like your personalized fitness trackers for performance. They tell you what’s working, what needs more work, and how far you’ve come towards your goals. Unlike raw data, KPIs are laser-focused measures that effectively drive informed decisions and track progress. Gone are the days of navigating blindly through raw data ..read more
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Higher Education Enrollment and Marketing Trends of 2024
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
1w ago
Top Trends to Master in Higher Ed Enrollment & Marketing The student journey to higher education is no longer a linear path marked by brochures and open houses. Today’s prospective students navigate a complex, non-linear landscape, demanding a strategic shift from institutions. This shift is fueled by a wave of optimism: after years of enrollment challenges, all sectors witnessed enrollment growth in Fall 2023, continuing a positive trend into the Spring 2024 semester. Notably, public two-year colleges experienced significant gains for the second consecutive term, marking a promising resur ..read more
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2024 Higher Education Digital Marketing Trends and Predictions
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Courtney Hill
3w ago
Higher education is facing a whirlwind of change. Technology is experiencing rapid growth with the increased adoption of AI. The workforce’s needs are changing. Students now seek high-value education, relevant work experience, and flexibility in their expectations. Change can be overwhelming, but it drives innovation. Linear decision-making is a thing of the past. Prospective students now use diverse touchpoints for non-linear, multi-channel information gathering and decision-making. 2024 promises a student journey driven by AI-powered automation, personalized messaging crafted from rich first ..read more
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The “Simplified” FAFSA: Are We Leaving Students Behind?
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Chris Gilmore
1M ago
The New FAFSA Form and Its Effects on Financial Aid We’re more than halfway through January 2024, and millions of students are filling out their Free Application for Federal Student Aid (FAFSA) form for the 2024-2025 school year. This month represents the soft launch of the form after implementing the FAFSA Simplification Act. The FAFSA Simplification Act led to significant changes in the FAFSA form, including fewer questions, a direct data exchange with the IRS, and a new formula that could impact the amount of financial aid that is awarded to students. As indicated by the name, the overarchi ..read more
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Meet the Minds Behind the Mic at InsightsEDU 2024
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
1M ago
Higher Education Speakers of InsightsEDU InsightsEDU is more than just a conference; it’s an experience for higher education experts seeking to amplify online student enrollments and refine the student experience. From February 20-22, 2024, Phoenix, Arizona, will become a bustling hub of ideas and inspiration as marketing, admissions, and enrollment management professionals gather at the Renaissance Phoenix Downtown. This exclusive event focuses on one crucial mission: helping institutions succeed in attracting and serving today’s students. With over thirty higher education sessions, Education ..read more
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Marketing and Enrollment Management Benchmarks 2024
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
1M ago
Trends in Higher Education Marketing and Student Engagement The marketing and enrollment management landscape continuously shifts, presenting new challenges and opportunities. The evolving nature of the student journey has ushered in an era where prospective students are becoming more inclined to narrow their options. Instead of considering a broad range of schools or programs, they will likely focus on a smaller, more manageable set of choices. In addition to being selective, prospective students are becoming more specific about how they engage with the information and resources available. Re ..read more
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Humanizing AI in Higher Education: Strategies to Maintain a Personal Touch
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Sarah Russell
2M ago
Bridging the Gap Between Technology and Personal Connection in Higher Ed As artificial intelligence (AI)becomes ingrained in higher education, institutions face the challenge of leveraging its power while preserving the essential personal touch crucial for student success. This integration presents both significant potential and distinct challenges, especially in the context of humanizing AI. What is Humanized AI and Why is it Important? Humanized AI refers to artificial intelligence that is designed to interact with users in a way that feels personal and human-like. In the context of higher e ..read more
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Higher Education Conferences in 2024 to Put on Your Radar
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
2M ago
Looking for higher education conferences to attend in 2024? We’ve got you covered. Participating in higher education conferences is a strategic investment in identifying better ways to engage and serve students. These empowering events provide front-row seats to the ever-evolving world of higher education, offering the inside scoop on the latest trends, challenges, and best practices. Beyond acquiring information, conferences for higher ed professionals empower you to lead with foresight, providing transformative benefits for both your college or university and personal career. Conferences als ..read more
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AI in Higher Ed: Navigating the Future Landscape
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Sarah Russell
2M ago
How AI is Reshaping Higher Education When using Artificial Intelligence (AI) in higher education, there’s a mixture of excitement and caution. Some institutions are eager to embrace the potential of AI, recognizing how it can enhance learning experiences and streamline administrative tasks. However, others are a bit wary, and their apprehension isn’t unfounded. Just as Electric Vehicles (EVs) initially faced skepticism, Artificial Intelligence (AI) encounters similar doubts. AI concerns include potential disruptions to the traditional academic setup, touching on issues such as data privacy, et ..read more
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