Marketing and Enrollment: Benchmarks for 2023
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Eric McGee
2w ago
Marketing and Enrollment Management Benchmarks The landscape of higher education is constantly changing, and it may never reach a state where transformation is complete. We have entered an era of student-centered education that provides greater value for the students we serve. In the modern world, people have more choices than ever before, and there are a lot of headwinds that higher ed institutions face. Shifts in lifestyles and the inclusion of flexibility and choice have become essential in every interaction that encompasses media consumption, work, education, and beyond. And now, we are fa ..read more
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What 2023 Has In Store: Trends in Higher Education Marketing
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Katie Tomlinson
3w ago
Marketers Will Be Watching These Trends Predicting the trends in higher education can feel like that game where people guess how many jellybeans are in the jar. Some people will throw out a random number, others will try to count the visible jellies and extrapolate an answer. A few might refuse to play at all because they don’t see the point. But this game is actually pretty easy to win with the right information. Someone who knows the volume of a jar and the average size of a jellybean can make an educated prediction using a little math. At EDDY, we strive to be informed predictors. Based on ..read more
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Improve Accessibility in Higher Ed
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Emma Rose
3w ago
Ablr’s Co-Founder & CRO On How to Achieve Accessibility in Higher Ed Imagine visiting a website with the intention of applying for an undergraduate program. There’s just one catch: You can’t look at your computer screen at any point during the process. Someone else has to sit at the computer and read the content to you: every menu, every button, every bit of content right down to the images on the page. Applying would be a lot more difficult under those circumstances. That experience is a daily reality for any of the millions of people who use screen readers. But web accessibility is just ..read more
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Using Student Testimonials To Support Higher Ed Marketing
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Nicole Szopinski
1M ago
To see why student testimonials are powerful higher education marketing tools, imagine needing a new car. There are lots of options, coupes and vans, turbos, and EVs. Based on ads alone, there are dozens of cars that might be good options. Then, Stan, the graphic designer, says, “My car gets amazing gas mileage, and it’s super reliable. I haven’t changed the oil in three years, and she still runs like a champ!” Suddenly, whatever Stan’s been driving seems like a top option, although someone should probably have a talk with him about proper vehicle maintenance. The point is that a personal stat ..read more
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Higher Education Conferences to Put on Your Radar
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
2M ago
Looking for higher education conferences to attend in 2023? We’ve got you covered. It’s time to embrace 2023 with a renewed commitment to collaborating, exchanging innovative ideas, and learning strategies to stay on top of the latest trends in higher education. Whether you are new or a veteran leader in higher education, there is no shortage of conferences to attend. These events provide opportunities to share insight and experience, make contributions to adult, online, and non-traditional education, and network with other industry professionals and higher education leaders. We’ve compiled a ..read more
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LinkedIn Messaging Product & Marketing Updates
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Caryn Tate
2M ago
New User Experience and Marketing Capabilities on LinkedIn Messaging LinkedIn Messaging is introducing a new batch of product fixes that will optimize how advertisers can connect with their users. The professional-focused social media network is announcing the launch of several product enhancements to its Sponsored Messaging that will improve user experiences while presenting advertisers with opportunities to optimize their marketing strategy through customized communication. The updates will place ads in front of interested eyes and allow prospects who have shown an interest to initiate the c ..read more
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InsightsEDU 2023 Speakers & Sessions Announced
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Jesse Homan
2M ago
Here’s a Sneak Peak of What to Expect at InsightsEDU 2023 InsightsEDU 2023 is an exciting opportunity to learn best practices and the latest marketing and enrollment management trends from higher ed leaders and subject matter experts in leading platforms like Google, Linkedin, Adobe, and more. Discover actionable insights not found at any other higher education conference and be at the forefront of the evolving higher education landscape for post-traditional and online adult students! Network with your colleagues on March 7th-9th, 2023, in Denver, Colorado. InsightsEDU is tailored with skill-b ..read more
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Netflix’s Basic Ad Tier Launch
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Lora Polich
2M ago
Opportunities for Higher Ed Marketers to Consider Netflix held out for as long as it could, but after years of avoiding advertising on its platform, it is finally offering the opportunity to advertise to its very large audience. The much-anticipated ad-supported plan is bound to have marketers wondering what this means for their brand. This may provide an opportunity to level up their OTT marketing strategy. Is Netflix an ideal platform for higher education marketers? If you are considering Netflix as a new marketing platform for your college, here’s what you need to know. The addition of the ..read more
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How Degree Completion Programs Support Equity For All
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Travis Coufal
3M ago
To understand the economic impact of degree completion programs, go for a walk in the woods. Every forest has some taller, more established trees with deep roots and wide branches. Nothing stands between these taller trees and the sun when the weather is good. During droughts, their roots can pull water from deep underground. In a storm, these established trees sway but stand tall. All around them, smaller trees are lashed by the wind, their leaves quickly stripped away. These less established trees get less sunlight and can’t yet reach the deep groundwater. In good weather, they don’t benefit ..read more
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3 Questions to Guide Data-Driven Marketing
EDDY Blog | A Marketing And Enrollment Blog For Higher Education
by Sarah Russell
3M ago
A long time ago in a higher ed marketing office not so far away, baseball played on the radio, oscillating fans circulated the air between cubicles, all the good shows were on cable, and data-driven digital marketers had just one thing on their minds: optimizing cost-per-click. Times were simpler then. Nostalgic as those simpler times were, the marketing world has moved on. On one hand, that means higher ed marketers have access to a lot more potential data points. On the other hand, it means the task of building and optimizing a digital marketing strategy is more complex than ever. Today, mar ..read more
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