Your Higher Education Marketing Link of the Week… Dartmouth College: Financial Aid Defined… 27 January 2023
Bob Johnson’s Blog on Higher Education Marketing
by Bob
4d ago
Financial aid clarity at Dartmouth College Nothing can be more confusing to normal human beings than the language used to describe the financial aid process. Many schools maintain a “glossary” of financial aid terminology to help people understand the process. Dartmouth College does this better than most. What makes Dartmouth different from about 30 similar pages visited is obvious right from the start. Rather than simply starting with “A” and working through the alphabet, Dartmouth first lists 6 “Most Commonly Searched Terms.” Cost of Attendance Demonstrated Financial Need Direct Costs Grant ..read more
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Your Higher Education Marketing Link of the Week… Oregon State University: Brand Guidelines… 20 January 2023
Bob Johnson’s Blog on Higher Education Marketing
by Bob
1w ago
Clear Brand Guidelines from Oregon State University Marketing Getting everyone at a large university (or even a small college) to consistently use uniform guidelines to present a clear, coherent brand message to the external world has never been easy. At some schools, impossible. A first step to successfully promoting a brand position is a easy-to-follow set of guidelines that covers a wide range of brand attributes and uses. At that task, Oregon State sets a higher education example for most others to follow. Important at the start is this caveat that follows the opening “Brand Positioning” s ..read more
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Your Higher Education Marketing Newsletter… January 2023
Bob Johnson’s Blog on Higher Education Marketing
by Bob
1w ago
January… As the new year begins, this newsletter highlights steps to help schedule marketing improvements that you can adopt and implement at a reasonable pace over the next 12 months. Key points: match goals with resources and celebrate success as it happens. Pro tip: Check to see if your competitors are using the same “creative” agency as you are. If so, the creativity of your efforts might not be as obvious to your potential students as you might like. Always ask a potential agency you might hire to see their current client list. Notable Twitter Quote: “We tell financial aid staff ..read more
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Your Higher Education Marketing Newsletter… December 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
1M ago
December… The month when we all look forward to a holiday break. An early Happy New Year to everyone. Pro tip: If the first page of your Net Cost Estimator lets potential students get a quick scholarship estimate in seconds without registering, link to that from your “affordability” or “financial aid” pages. Just visited two universities that are not doing that. Notable Twitter Quote: “One of the best things you can do for yourself, your team, your marketing staff, and your faculty, is to show them where your non-enrolling admitted students attended. I guarantee it will put things i ..read more
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Your Higher Education Marketing Link of the Week… University of Virginia Law School Videos… 11 November 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
2M ago
University of Virginia School of Law Video Marketing: Long and Long Lasting Video marketing continues to grow in popularity with marketers as it continues to grow with viewers. Today’s Link of the Week from the UVA School of Law updates a selection first made in October, 2008. Just as in 2008 our link leads to a UVA YouTube channel that’s easy to scan for available videos on both large screen and mobile devices. After a short (3 minutes) opening video visitors will see many other videos gathered into 7 categories: Popular videos Academics Inside the Classroom Common Law (a podcast series) Cre ..read more
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Your Higher Education Marketing Link of the Week… University of Arizona: Online MBA… 4 October 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
3M ago
Writing Right at University of Arizona Online MBA Website’s Opening Page When a website page opens you have 5 seconds or less to connect with a person visiting the site. The best way to do that is with words that make an immediate connection with the interests of the visitor. University of Arizona does just that. We checked the opening language at 22 online MBA websites listed by US News at the top programs in the country. We can say with confidence that “About the program” opening headlines are not nearly as engaging as the University of Arizona approach. A mobile marketing error… Alas, at th ..read more
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Your Higher Education Marketing Newsletter… November 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
3M ago
November… A happy Thanksgiving to the U.S. readers as that holiday is upon us. May your visit and application results be whatever you were hoping to have. Notable Twitter Quotes: “Another fall, another season of hearing from college counselors all over the world about how completing the CSS Profile is agonizing + demoralizing for the most vulnerable students. And some just give up.” Eric Hoover, Chronicle of Higher Education. “The CEO of a 3-letter behemoth EDU consulting firm says on the record “we want to work with everybody.” And then we wonder why so many institutional strategie ..read more
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Your Higher Education Marketing Link of the Week… Oregon State University: Introducing “Microcredentials”… 21 October 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
3M ago
Introducing Microcredentials at Oregon State University For people who want to boost their professional status, “microcredential” programs offer a way to gain knowledge and respect with having to complete a master’s degree program. Some schools, including Oregon State, allow people to enroll who don’t already have a bachelor’s degree unless the courses involved are graduate level. Most courses are not graduate level. We visited several “microcredential” sites at U.S. and Canadian universities. Right now there are not many as this packaging is relatively new to higher education. Expect these of ..read more
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Your Higher Education Marketing Link of the Week… Southern Utah University: Guide to Available Programs… 14 October 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
3M ago
Southern Utah: rapid program scanning from degrees to continuing education Higher education program offerings continue to evolve. That’s due in no small part to increased interest in certificate programs to enhance employment opportunities and career advancement and continue interest in online program delivery. Not many schools can match the ease of learning what programs are available in what format as Southern Utah University. Most visitors will skip the opening text (do we care about how many programs are offered if you don’t have mine?) and go directly to the options to “Filter by interest ..read more
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Your Higher Education Marketing Newsletter… October 2022
Bob Johnson’s Blog on Higher Education Marketing
by Bob
4M ago
October…FAFSA season is here, along with all the traditional fall recruitment activities for college bound high school students. May marketing success be with you all. Notable Twitter Quote: “When groups meet to brainstorm, good ideas are lost. People bite their tongues due to conformity pressure, noise, and ego threat. A better approach is brainwriting: generate ideas separately, then meet to assess and refine.” Adam Grant, organizational psychologist at The Wharton School. Tagline Reports: Taglines for some universities mentioned in the newsletter are included. Found those on ..read more
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