
Household Design News
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We are at the forefront of designing retail-culture. It's where people and brands come together on equal terms for valuable and worthwhile experiences. Our Big Ideas - Through really understanding how people live and shop, we have a leading point of view on how brands can better serve customers.
Household Design News
2M ago
Once associated with retirees and rigid itineraries, cruise holidays are making waves in a new demographic. Forget dated décor and predictable programming—modern cruise liners now feature adrenaline-pumping go-karts, expansive water parks, and karaoke bars where the margaritas flow freely. As operators reinvent the onboard experience, younger travellers are embracing cruising as an affordable, dynamic way to explore the world. The numbers tell the story: Cruise.co.uk reports the average cruise passenger’s age has dropped by over a decade since 2019, with under-30s being the fastest-growing seg ..read more
Household Design News
3M ago
As 2024 sets travel records, airports are busier than ever, with passengers arriving earlier and spending more time in terminals to account for queues and delays. This surge in foot traffic has put pressure on airports and travel brands to create engaging, memorable spaces where travellers want to linger. With this goal in mind, Retail Week partnered with Household to reimagine what airport retail could look like if starting from scratch. Kate Walmsley, Creative Director, shares a bold vision for departure lounges that are not just places to wait, but destinations of their own. You can read th ..read more
Household Design News
5M ago
We’re excited to share that LOOKFANTASTIC.COM, the home of iconic beauty has launched a permanent concept store in Altrincham, Greater Manchester, bringing LOOKFANTASTIC from URL to IRL and redefining retail as community-driven and educational. We worked in collaboration with the amazing team to create this beautiful retail space which is a bold departure from traditional beauty halls. It offers a relaxed and unpretentious atmosphere, inviting both beauty enthusiasts and newcomers to explore and discover. Building on the success of its popular events and pop-ups, the concept store brings the b ..read more
Household Design News
6M ago
Pentathlon GB, the UK’s national governing body for the Olympic sport of Modern Pentathlon in Great Britain, has unveiled its new brand identity. Created by brand and experience design agency Household, the progressive redesign recently debuted at the Paris Olympics and will continue to be rolled out as Pentathlon GB firmly sets its sights on the future of the sport with the upcoming World Championships and the Los Angeles 2028 Olympic Games. It also serves as a complementary masterbrand identity to Penta+ which Household created last October for Pentathlon GB and acts as their new multi-sport ..read more
Household Design News
6M ago
Amid the height of its newfound cultural success, how can Stanley avoid falling into the ‘Ugg trap’? The Drum spoke to co-founder and CSO Michelle Du-Prât about the Stanley-cup-phenomenon and how embracing the it’s fan grown ecosystem is key to the brand’s next steps: “Stanley needs to understand the true diversity of how it can appeal in so many different ways and create the experiences and communities that live around those different fandoms; that’s the opportunity. There’s so much fear that Stanley is going to move away from its core audience but it is a product that everyone can enjoy but ..read more
Household Design News
6M ago
How are the sportswear brands of tomorrow managing to break through in a category dominated by giants like Nike and Adidas? Retail Week spoke to co-founder and CSO Michelle Du-Prât about the rise of Gymshark and how their secret sauce is how they put community at the heart of everything they do: “When you’re wearing Gymshark, because you can engage with the brand in so many different ways on your terms, it says something about you and your personal power, which I think is more interesting than a cool logo on a piece of sportswear kit or athleisure kit.” Read it here
The post Meet the sports re ..read more
Household Design News
10M ago
Retail parks can’t rest on their laurels.
Love them or loathe them, retail parks fulfil functional needs for busy visitors, but whilst shopper behaviours and journeys rapidly evolve and the wider retail landscape has continued to innovate, the parks themselves have stagnated.
In this report, we take you through the four key ways that we believe radical re-thinking can future-proof this valuable retail real estate. In turn transforming these retail hubs from just a convenient drive-to location and into a more emotive and active destination in the journey of life (and shopping).
Featuring 24 hou ..read more
Household Design News
1y ago
2023 has been our best year ever at Household. Our rapidly growing team across the UK and US has been working on bigger, bolder and more ambitious strategies for some of the world’s most-loved brands.
We put this success down to the simple idea that drives us: Fame, Fans & Fortune – the three crucial elements we unleash with any brand.
But too often, we witness ‘Fortune’ at the expense of people and planet. So, our recent B Corp accreditation is a perfect acknowledgement of our commitment to driving commercial and sustainable impact for our clients.
B Corp has already opened-up new partner ..read more
Household Design News
1y ago
The Brief
Pentathlon GB, Britain’s governing body for Modern Pentathlon, celebrated 100 years since its modern incarnation in 2023. Whilst this was cause for celebration, the organisation recognised it needed to better-reflect the diversity of twenty-first century audiences.
The mission was to create a multi-sport platform that would drive recruitment and participation with members, athletes and future fans of all ages and abilities.
The Insight
Pentathlon is a sport rich in history, with its roots tracing back to the ancient Olympic Games. However, GB’s modern organisation identif ..read more
Household Design News
1y ago
Food doesn’t just provide us with nutrients. It’s at the heart of social interactions – whether we’re catching up with friends at a restaurant or spending time with family at the dinner table.
But being labelled an ‘essential’ doesn’t mean you can mitigate the cost-of-living crisis’ impact. Food prices are rising at their fastest rate for almost 45 years. 48% of UK adults are spending less on their food shops; at the same time, consumer spending at travel agencies was over 16% higher in April compared to the same point last year.
Consumers are pinching their pennies. However, luxuries su ..read more