Terminal Four | Higher Education Digital Marketing Blog
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A blog covering Higher Education digital marketing, content management, digital engagement, student recruitment and alumni engagement including examples from international Universities and colleges.
Terminal Four | Higher Education Digital Marketing Blog
1w ago
What could the launch of a new wave of wearable augmented reality tech mean on campus? This week, we return to the Metaverse to talk about wearable AR and VR technology ..read more
Terminal Four | Higher Education Digital Marketing Blog
2w ago
AI technology is everywhere. But using the right prompts hold the key to unlocking their potential. This week, we share the art of successfully framing requests and the tools that can help you do it ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
Snapchat sets itself apart, social media threatens search, and with new features aplenty, our team has compiled the top 10 social media developments you need to know about this autumn ..read more
Terminal Four | Higher Education Digital Marketing Blog
2M ago
Higher education institutions are learning that Pinterest is more than a lifestyle-oriented social media platform. It can also be a valuable marketing, recruiting, and educating tool ..read more
Terminal Four | Higher Education Digital Marketing Blog
2M ago
Where and how do students actually research universities? What social platforms do they use? And what role does search play? The latest State of Student Recruitment report surveyed 24,000 prospective students to find out ..read more
Terminal Four | Higher Education Digital Marketing Blog
3M ago
In the rapidly evolving landscape of higher education, digital accessibility has emerged as a crucial aspect of ensuring equitable and inclusive experiences for all students and stakeholders. Find out how SUNY Oswego tackled this challenge head-on ..read more
Terminal Four | Higher Education Digital Marketing Blog
3M ago
Last week in Part I of this blog post, we discussed the benefits and types of Google Snippets. This week, we’re showing you exactly how you can structure your higher education content to maximize your chances of appearing as a Featured Snippet ..read more
Terminal Four | Higher Education Digital Marketing Blog
3M ago
This week, in Part I of this article, we’re diving into how universities and colleges can use Google Snippets to showcase your content, engage with prospective student audiences, and boost traffic to your website ..read more
Terminal Four | Higher Education Digital Marketing Blog
4M ago
10 examples of universities captivating students through innovative YouTube content Is there still room for innovation on YouTube? Discover how some universities are finding new ways to engage audiences with interactive virtual tours, captivating educational content, alumni successes, and more ..read more
Terminal Four | Higher Education Digital Marketing Blog
4M ago
A landing page needs to not only reflect the DNA of the school, but it must also speak directly to those it’s trying to reach and connect with. Find out how colleges and universities are using audience-specific designs and content to give potential students the best possible experience ..read more