Terminal Four | Higher Education Digital Marketing Blog
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A blog covering Higher Education digital marketing, content management, digital engagement, student recruitment and alumni engagement including examples from international Universities and colleges.
Terminal Four | Higher Education Digital Marketing Blog
6d ago
Should you switch to GA4? This week we have a quick overview of the changes and top tips for transitioning across ahead of Universal Analytics ending in July ..read more
Terminal Four | Higher Education Digital Marketing Blog
2w ago
A successful secret shopper initiative can boost recruitment and improve admissions research. Find out how you can implement this at your school ..read more
Terminal Four | Higher Education Digital Marketing Blog
3w ago
For higher education professionals, there’s usually a cost associated with every aspect of a creative marketing campaign. But you have millions of free creative assets right at your fingertips. Here’s how to find them ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. Register for our free higher education webinar on Wednesday, January 25 to find out how to break through the noise ..read more
Terminal Four | Higher Education Digital Marketing Blog
1M ago
It’s been a year of transitions for higher education. As 2022 comes to a close, we run through the most popular blog articles that resonated with the higher education community this year ..read more
Terminal Four | Higher Education Digital Marketing Blog
2M ago
Students are under increasing pressures, and are looking beyond the academics at what student life is like at universities and colleges. Higher education institutions have an opportunity to highlight their wellness programs as part of the university experience to help student conversions ..read more
Terminal Four | Higher Education Digital Marketing Blog
2M ago
With Twitter in turmoil, we take a look Mastodon and what it might bring to the social media table, and whether it’s a viable alternative to Twitter ..read more
Terminal Four | Higher Education Digital Marketing Blog
2M ago
This week, we’re lifting the veil on split testing, commonly called A/B testing, and when and where you could be using it to optimize your university or college websites, emails, and more ..read more
Terminal Four | Higher Education Digital Marketing Blog
3M ago
With Apple and Google's new privacy moves, what will a cookieless future mean for universities and colleges who rely on third-party analytics to drive their content? In this blog post, we look at how the loss of third-party cookies will affect recruitment strategies for prospective students and how ..read more
Terminal Four | Higher Education Digital Marketing Blog
4M ago
The student demographic has changed. Higher education has an incredible opportunity to court an ever-increasing number of adult learners returning to school to update their skills or change careers altogether. Are you making the most of this opportunity ..read more