Terminal Four Blog
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A blog covering Higher Education digital marketing, content management, digital engagement, student recruitment and alumni engagement including examples from international Universities and colleges.
Terminal Four Blog
1w ago
Higher education marketing is evolving rapidly with AI-driven personalization, digital-first recruitment, and agile engagement strategies. To stay ahead, you must embrace AI, optimize student outreach, and prioritize authentic storytelling ..read more
Terminal Four Blog
2w ago
Mastering YouTube Shorts: how to engage Gen Z and boost recruitment ..read more
Terminal Four Blog
3w ago
This week, we explore ways for community colleges to increase student recruitment and engagement and turn visitors into prospects by making some simple changes to your community college website—with some examples ..read more
Terminal Four Blog
1M ago
It’s a big year. What’s going to shape the future of higher education marketing in 2025? This week, we’re looking at key strategies that will help your school work productively, remain competitive, connect with prospective students, and drive enrollment in a rapidly changing environment ..read more
Terminal Four Blog
1M ago
What's the best way to handle multilingual websites in higher education? Check out 5 ways to do that, from offering full content parity to focusing on key sections, with examples from higher ed websites from around the world ..read more
Terminal Four Blog
1M ago
Universities and colleges have a choice to make when it comes to choosing their CMS for their website transformation. But what do you actually need? This week, we look at top features and considerations for a seamless, personalized, and future-proof online experience ..read more
Terminal Four Blog
1M ago
What were the 10 most buzzworthy blog articles of the year 2024?From content creation hacks to game-changing digital transformation strategies, these must-reads reveal the top trends higher education marketers are diving into. Get inspired and level up your marketing game for 2025 ..read more
Terminal Four Blog
2M ago
2025 has incredible conferences to help you stay ahead of the curve. These events offer fresh insights, practical takeaways, and a chance to connect with like-minded pros—and a great way to keep the inspiration flowing, year after year ..read more
Terminal Four Blog
2M ago
The higher education marketing landscape has change significantly in the last decade—and we've been blogging about the trends and changes throughout. Find out what's evolved and how these changes are still relevant to higher education marketers today ..read more
Terminal Four Blog
2M ago
From mental health resources to academic guidance, university AI wellness assistants are revolutionizing how institutions address student health support. This week, we explore five innovative AI wellness solutions implemented by universities to address student needs. 5 examples from around the world ..read more