Switching to Google Analytics 4 All you need to know
Terminal Four | Higher Education Digital Marketing Blog
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6d ago
Should you switch to GA4? This week we have a quick overview of the changes and top tips for transitioning across ahead of Universal Analytics ending in July ..read more
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How to test your university's website using mystery shoppers
Terminal Four | Higher Education Digital Marketing Blog
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2w ago
A successful secret shopper initiative can boost recruitment and improve admissions research. Find out how you can implement this at your school ..read more
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5 sites for free stock photos and videos for higher education
Terminal Four | Higher Education Digital Marketing Blog
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3w ago
For higher education professionals, there’s usually a cost associated with every aspect of a creative marketing campaign. But you have millions of free creative assets right at your fingertips. Here’s how to find them ..read more
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The 5 Trends in Website Design and Digital Marketing to Adopt or Drop in 2023
Terminal Four | Higher Education Digital Marketing Blog
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1M ago
The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. Register for our free higher education webinar on Wednesday, January 25 to find out how to break through the noise ..read more
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2022 blog in review-Our 10 most popular blog posts of the year
Terminal Four | Higher Education Digital Marketing Blog
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1M ago
It’s been a year of transitions for higher education. As 2022 comes to a close, we run through the most popular blog articles that resonated with the higher education community this year ..read more
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7 steps to promote Campus Wellness online to improve student conversions
Terminal Four | Higher Education Digital Marketing Blog
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2M ago
Students are under increasing pressures, and are looking beyond the academics at what student life is like at universities and colleges. Higher education institutions have an opportunity to highlight their wellness programs as part of the university experience to help student conversions ..read more
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Everything you need to know about Mastodon for higher education
Terminal Four | Higher Education Digital Marketing Blog
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2M ago
With Twitter in turmoil, we take a look Mastodon and what it might bring to the social media table, and whether it’s a viable alternative to Twitter ..read more
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How universities and colleges can use split A/B testing
Terminal Four | Higher Education Digital Marketing Blog
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2M ago
This week, we’re lifting the veil on split testing, commonly called A/B testing, and when and where you could be using it to optimize your university or college websites, emails, and more ..read more
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The cookieless future: what it means for higher ed marketers
Terminal Four | Higher Education Digital Marketing Blog
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3M ago
With Apple and Google's new privacy moves, what will a cookieless future mean for universities and colleges who rely on third-party analytics to drive their content? In this blog post, we look at how the loss of third-party cookies will affect recruitment strategies for prospective students and how ..read more
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Marketing your university or college’s continuing education programs
Terminal Four | Higher Education Digital Marketing Blog
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4M ago
The student demographic has changed. Higher education has an incredible opportunity to court an ever-increasing number of adult learners returning to school to update their skills or change careers altogether. Are you making the most of this opportunity ..read more
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