Hate her or love her, the Taylor Swift Effect on local economies is undeniable. The Eras Tour still has a year to go and has already generated over $1.04 billion, breaking records for highest grossing tour and largest attendance totals on the way. Local businesses in the cities she stops at are also reaping the benefits, a phenomenon dubbed The Taylor Swift effect. Swift’s stint in Cincinnati last July generated over $48 million in local spending, and her shows in Chicago and Minneapolis set records for most occupied hotel rooms, ever.  Whether you are a start-up looking to stand out from ..read more

Finding success in the highly competitive fashion ecommerce world is as challenging as it gets. So, curating a captivating fashion collection alone won’t get the sales results your fashion ecommerce business needs. Yet building brand voice is key to unlocking sales potential and separating your fashion ecommerce business from the rest.  Our No to the Quo ecommerce gurus created this short guide to share strategies for building a brand voice that injects a winning personal touch into your ecommerce business. So, join us as we delve into how using language, tone, and messaging effectively e ..read more

Now more than ever, a high-converting website is crucial to ensuring your e-commerce business stays on the path to success. Developing an e-commerce site that is both robust in content and user-friendly will keep those conversion rates flowing at optimal levels, boosting sales, and putting more money in the bank.  So, whether building a new e-commerce site or taking your existing website to another level, we created this comprehensive guide to help kick-start your high-converting website dreams. From great product descriptions and imagery to using analytics to evolve your business consist ..read more

Succeeding in the ultra-competitive world of jewelry and apparel requires an ever-more diverse range of marketing tactics, including using your jewelry and apparel e-commerce website to its full advantage. By leveraging the power of your e-commerce site, you get the most out of digital marketing strategies that can grow your customer base and cultivate continued sales growth.  Our e-commerce experts share within this guide the essentials you need to create a captivating user experience that converts customer visits into sales. So, let’s explore web design essentials that will take your je ..read more

Welcome to the game-changing world of outsourcing your digital marketing efforts. If you’re a business owner or marketing manager, this is where savvy decisions are made. In this comprehensive guide, we’ll unveil the undeniable advantages of partnering with a specialized agency. Buckle up because we’re about to revolutionize your approach to digital marketing. Accessing Diverse Expertise and Skill Sets Picture this: Your digital marketing efforts are a high-stakes poker game, and the agency you hire is a team of card sharks. These experts have seen it all and have the skills to win big. This i ..read more

It’s that time of year again! The holiday cheer is starting to creep in, and nowhere is it more apparent than inside holiday season strategy Zoom calls across the nation. People are opening up their (Paypal) wallets to pick up a thoughtful gift for their loved ones, and making that experience all the much easier and simpler is your job — ours is to help you do just that. These holiday e-commerce tips are part of the path that leads to happy, returning customers. These 5 proven strategies to boost your e-commerce sales during the holidays are vital to making the most of your end-of-the-year dig ..read more

Email marketing has emerged as a cornerstone for success in the fast-paced world of e-commerce. It is where competition is fierce and customer loyalty is paramount. A well-crafted email marketing campaign has the power to not only drive sales but also build lasting relationships with customers. In this blog post, we will delve into the essential email marketing strategies tailored for e-commerce businesses, designed to enhance engagement, drive sales, and foster unwavering customer loyalty through effective email campaigns. Building a Solid Foundation: Email List Building and Segmentation In t ..read more

Are you an e-commerce owner looking to supercharge your sales and revenue through social media? You’re in the right place! In this comprehensive guide, we’ll explore powerful tactics designed to help you leverage the potential of social platforms and witness your eCommerce success skyrocket. Let’s dive in. Unleashing the Power of Social Media for Ecommerce Success In today’s digital age, social media has emerged as a game-changing tool for businesses, particularly for e-commerce ventures. With millions of potential customers scrolling through platforms like Facebook, Instagram, Twitter, and Ti ..read more

In today’s ever-evolving digital arena, businesses are on a relentless quest to captivate their audiences and fuel growth. In this pursuit, one medium stands head and shoulders above the rest: video content. The ability to convey emotion, educate, and entertain has catapulted video into the forefront of modern digital marketing strategies. Buckle up as we dive into the multifaceted impact of video on digital marketing, ushering in a new era of content creation. Video’s Digital Marketing Dominance: A Paradigm Shift In a world awash with information and dwindling attention spans, digital marketi ..read more

Your jewelry has a money-making story to tell, and the time to tell it is now! Securing success for your business in today’s uber-competitive jewelry market is more crucial than ever. So, next-level marketing steps are required to ensure your brand’s story gets told and your business stands out from the crowd.  Not sure how to tell your jewelry collection’s story? No worries! Our marketing team has you covered with content ideas for jewelry collection marketing that will get your jewelry products noticed and into customers’ hands. So, let’s get right to it. Here are ways to boost your jew ..read more