If you have a great product idea that would be perfect to sell on retailers’ shelves but need help with funding, both Kickstarter & Indiegogo, two well-known crowdfunding platforms, would be the perfect platforms to check out. As the two largest crowdfunding sites, both Kickstarter and Indiegogo have helped thousands of entrepreneurs turn their ideas into reality. But how can you use crowdfunding specifically to boost your retail product startup? Here are some tips to help you get started. Understand the Power of Crowdfunding Crowdfunding is a powerful tool for retail product startups. It ..read more

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. There are many facets of shipping that every merchant will need to understand in order to be successful, but we start with one of the fundamentals: choosing a supply distribution model. As Robert Gilbreath, VP of Marketing at ShipStation, a web-based shipping solutions provider, puts it ..read more

Retail product launches are an essential aspect of the business world, especially in the retail sector. It’s a crucial step to introduce new products or services to potential customers and generate sales. However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s essential to learn from successful retail product launches to understand the key factors that contribute to their success. In this blog post, we will discuss some case studies of successful retail product launches and the lessons we can learn ..read more

Once a quarter, we sit down with either a client or an agency partner to discuss various topics. This quarter, we are pleased to sit down with Jonathan Chaupin, the founder and CEO of Agency 2.0. an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since 2010. Tell us more about Agency 2.0? What is your role at the company? I’m one of the original co-founders of Agency 2.0, the very first dedicated crowdfunding marketing agency ever created. I wear many hats and lend my clients and team all the exp ..read more

Are you looking to launch a new product on Amazon? Don’t worry, you’re not alone. Many businesses and entrepreneurs are turning to Amazon as a platform for selling their products due to its massive reach and customer base. But with so many products already available on Amazon, how do you make yours stand out? How can you ensure that your product gets noticed and ultimately purchased by customers? In this blog post, we’ll discuss some ideas and strategies for successfully launching a new product on Amazon. 1. Do your research Before even thinking about launching a new product on Amazon, it’s cr ..read more

In-store audits are an essential part of the retail industry, as they help ensure product manufacturers that their products are displayed correctly in-store. However, it is also a process that can be prone to mistakes if not done properly. As such, knowing the common errors that may arise during an in-store audit can help you avoid them and ensure the success of your audit. In this blog post, we will discuss some common mistakes to avoid in-store audits. Not Knowing the Retailer’s Standards One of the most significant errors a product manufacturer can make during an in-store audit is not knowi ..read more

Are you planning to exhibit at a trade show in 2024? If so, there are a few things you can do to make sure you have a successful experience. After 30+ years attending and/or exhibiting at trade shows in the US, here are our top 9 tips for exhibitors to have a great trade show. 1. Exhibitors should have a plan for their booth Anyone who’s ever been to a trade show knows that they can be overwhelming affairs, with hundreds or even thousands of exhibitors vying for attention. In such a crowded environment, it’s essential to have a well-thought-out plan for your booth. To start with, you’ll need t ..read more

As a product startup, one of your most valuable assets is your intellectual property. This includes any original ideas, designs, or branding elements that set your products apart from others in the market. Without proper protection, these assets are vulnerable to being copied or used by competitors without your permission. In this blog post, we will explore various forms of intellectual property and how product startups can navigate them to safeguard their ideas and designs. Patents Patents are a form of intellectual property that protect new and useful inventions. This includes products, proc ..read more

Building strength through synergy is the same as putting in the reps at the gym. Do you go for runs? Lift weights? Do CrossFit? Or go boxing? We all know a workout is essential for achieving peak physical fitness, that’s why even the doctor tells you to be active. This translates perfectly to business development where a cohesive, proactive marketing strategy is crucial for the health and growth of your business. In the world of fitness, neglecting any aspect of your routine can lead to imbalanced results. Similarly, in marketing, focusing solely on one channel at the expense of others can st ..read more

You’ve raised all the funds for your next big idea. Now what? The end of a successful Indiegogo campaign is just the beginning of your crowdfunding journey. Now, you’ll need to maximize the momentum you’ve gained during your fundraising, and your next action steps are crucial. Here’s everything you need to know to sustain success long after your campaign, and how to leverage your crowdfunding triumph on Indiegogo for continued business growth. Ensure prompt and transparent fulfillment of your perks and final product After your campaign, share a detailed fulfillment plan with backers, outlining ..read more