Selling Green Superfoods
Vitamin Retailer Magazine
by Lisa Schofield
1d ago
The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense from every perspective,” asserted Ron Seibold, co-founder of Pines International, Kansas. “Chlorophyll is the ‘blood of plants.’ When you look at the chlorophyll molecule’s structure compared to the heme molec ..read more
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Taking Heart: Trends, Market Outlook and New Studies in Heart Health
Vitamin Retailer Magazine
by Joy Choquette
1d ago
The market is strong for heart health products. Heart health is an area of continued growth and study. In 1924, when the American Heart Association (AHA) was founded, there was little encouraging news regarding heart health. To this point in history, most individuals were prescribed bedrest and faced an inevitable death sentence. My, how times have changed. Today, the world is full of high-tech options—everything from open heart surgery, transplants, heart pumps to pacemakers and prescription medications—to help individuals who struggle with heart problems. There is also a myriad of options fo ..read more
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Trade Associations Respond to FDA’s Denial of CBD Citizen Petitions
Vitamin Retailer Magazine
by Angela Sabarese
3d ago
The Natural Products Association (NPA), the Council for Responsible Nutrition (CRN) and the Consumer Healthcare Products Association (CHPA) have responded to the U.S. Food and Drug Administration’s (FDA’s) denial of the associations’ CBD Citizen Petitions on Jan. 26. “This is an astonishing dereliction of duty, especially compared to the agility and professionalism the agency showed it was capable of during the pandemic. After more than a decade of promises, hearings, data sharing, market proliferation and states filling the regulatory vacuum, the FDA’s Dietary Supplement Office claims it cann ..read more
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Diamond Herpanacine of PA Announces Total Rebrand
Vitamin Retailer Magazine
by Angela Sabarese
3d ago
Diamond Herpanacine of PA (Jenkintown, PA) has announced a total re-branding of their labels, website, logo, etc. During the celebration of 32 years in business, DH of PA has worked to give their line a fresh, new look. While their award-winning formulations will remain the same, all labels in the line will have a sleek new design. “Our new labels should be hitting store shelves in late spring or early summer,” said Leslie Diamond, president of Diamond Herpanacine of PA. “We will continue offering the same, proven and effective formulas to customers around the world,” said Diamond. “Just with ..read more
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NOW Switches to Bottles Made From PCR Recycled Resin, Reducing Millions of Pounds of Plastic
Vitamin Retailer Magazine
by Angela Sabarese
1w ago
As part of a decades-long mission to reduce environmental impact, NOW announced they have begun transitioning supplement bottles to 100 percent post-consumer recycled (PCR) resin. This transition will be rolled out initially to every product in the extensive supplement line currently packaged in white bottles, with sports nutrition, pet supplements and personal care lines to follow. “This has been a long learning process for us, but an investment that we feel is very important as it supports our sustainability efforts,” said Kim Perkins, NOW’s vitamin brand manager. “We reviewed multiple optio ..read more
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CRN Report Shows the Potential of Dietary Supplements To Reduce Medical Costs Associated with Coronary Artery Disease
Vitamin Retailer Magazine
by Angela Sabarese
1w ago
Observance of February as Heart Month can be a reminder of the cost-saving potential of evidence-backed dietary supplements to help reduce the health impacts—and the health care costs—of coronary artery disease. The Council for Responsible Nutrition (CRN) Foundation’s recent Health Care Cost Savings report, Supplement to Savings (“S2S”), identified up to $17.74 billion in annual net savings if specific dietary supplements (omega-3 fatty acids, magnesium, vitamin K2 and soluble fiber) are used by the at-risk target populations most susceptible to coronary artery disease (CAD). The study, commis ..read more
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Michael’s Naturopathic Programs Announces Rebrand to Michael’s Health
Vitamin Retailer Magazine
by Angela Sabarese
2w ago
Michael’s Naturopathic Programs (San Antonio, TX), a producer of natural supplements, has announced a major rebranding that includes a new name and new look. The rebrand to Michael’s Health reflects a company that listens to its customers. Company President and Founder, Michael Schwartz, said of this rebranding decision, “We have been told countless times that when people are looking for our brand, they ask for ‘Michael’s’ or ‘Michael’s Health.’ So, I decided to refresh our look and embrace what the customers were saying. They wanted a ‘Michael’s Health’ product.” Along with the comp ..read more
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NPA Responds to TINA Concerning Letters to Manufacturers Regarding How Energy Drinks Are Regulated
Vitamin Retailer Magazine
by Angela Sabarese
2w ago
The Natural Products Association (NPA) has responded to Truth in Advertising, Inc.’s (TINA’s) and the UConn Rudd Center for Food Policy & Health’s letters to manufacturers of energy drink products regarding concerns about “certain practices and their compliance with Federal Law.” In December, the two companies sent warning letters to over 40 U.S. energy drink companies about their “multifaceted deceptive marketing campaign specifically directed at minors.” They argued that although energy drinks are meant for healthy adults, they are marketed toward children with candy-like flavors, for wh ..read more
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The Science & Regulatory Status of N-Acetylcysteine (NAC)
Vitamin Retailer Magazine
by Prof. Gene Bruno, MS, MHS, RH(AHG)—Huntington University of Health Sciences
3w ago
From a regulatory perspective, it has been a bumpy couple of years for N-acetylcysteine (NAC)—although the science of this well-researched amino acid was never in question. In this article, I’m going to review the science of NAC, as well as its erstwhile and current regulatory status. Let’s start with the science. The Science of NAC NAC is a derivative of the amino acid L-cysteine. It has several important functions, including its role as an antioxidant, and its roles in supporting immune function and expelling mucus from the body—in addition to its role in stimulating the synthesis of, and be ..read more
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Walk it Out!
Vitamin Retailer Magazine
by Lisa Schofield
3w ago
A new study shows that walking for exercise also can reduce frequent knee pain. This sounds contrary to biophysics, but the researchers stress that the results of their study suggest strongly that walking may be an effective treatment to reduce damage occurring within the joints. A new study published today in Arthritis & Rheumatology led by researchers at Baylor College of Medicine reveals that walking for exercise can reduce new frequent knee pain among people age 50 and older diagnosed with knee osteoarthritis, the most common form of arthritis. Additionally, findings from the study ind ..read more
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