In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. This strategy is pivotal for sustainable, profitable growth in the online marketplace. But what does digital shelf optimization really entail and how can it make a difference to your brand? The Cost of Ignoring Digital Shelf Optimization Before diving into strategies, it’s crucial to understand the cost of neglecting digital shelf optimization. In a digital era where consumer choices are vast, not optimizing your digital shelf can lead to reduced visibility, lowe ..read more

Category management in retail has evolved significantly over the past two decades, reflecting broader changes in technology, consumer behavior, and market dynamics. Ten to 20 years ago, category management was primarily focused on optimizing the assortment, shelf placement, and stock levels of products within physical stores. Retailers relied heavily on historical sales data, consumer surveys, and rudimentary analytics to make decisions about which products to stock and how to organize them. The goal was to maximize sales and profitability per category by appealing to the broadest possible cu ..read more

In the era of digital transformation, brands face an increasingly complex web of content compliance obligations. As the guardians of your brand’s online presence, understanding the critical importance of monitoring content compliance is paramount. This blog post explores the essence of content compliance and why it’s crucial for your brand. What is Content Compliance? At its core, content compliance involves ensuring that all brand-related content—whether it’s on your website, social media platforms, or eCommerce listings—adheres to legal standards, industry regulations, and platform guidelin ..read more

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a strategic pivot toward crafting loyalty programs that not only incentivize but also personalize the shopping experience, drawing on trust and engagement as key drivers. Incorporating the latest feedback from Wiser customers, we delve deeper into the nuanced strategies retailers and Direct-to-Consumer (D2C) brands are employing to align with current shopper trends, adding a layer of sophistication to the strategic pivot toward crafting loyalty programs cent ..read more

Retailers employ a variety of pricing strategies to stay competitive, optimize profits, and meet customer expectations. These strategies are influenced by numerous factors, including market dynamics, customer behavior, and technological advancements. This discussion delves into different pricing strategies, their frequency of use, implementation challenges, and the role of technology in enhancing pricing optimization. Contributing author is Vaibhav Laroia, Sr. Director of Customer Success at Wiser Solutions. Different Pricing Strategies and Examples Retail landscapes are ever-evolving, with p ..read more

We’re often asked to describe, step by step, how CPG customers utilize Wiser’s platform to overcome sales challenges both at the corporate level and within the store environment. This quick exploration will break down the process from identifying product availability issues to implementing solutions in stores by leveraging a workflow that combines field and crowd data capture, closed-loop feedback to identify patterns, and targeted troubleshooting initiatives to address the highest value opportunities during store visits. Observation of Issue The journey begins when a sales leader, while revi ..read more

As retail continues to evolve, the demand for an integrated omnichannel experience has become a staple expectation among consumers. Digital advancements have significantly improved online shopping, spotlighting the in-store experience as a pivotal element for fostering trust and loyalty. Efforts are intensifying among brands to establish dedicated teams and invest in resources aimed at ensuring consistency across digital and physical platforms. This initiative is vital for preserving a cohesive brand identity and experience across all consumer touchpoints. Furthermore, the dialogue around ado ..read more

The drive for perfection in retail in-store execution never ceases. Traditionally, this has meant sending out merchandisers to ensure that products are amply stocked, properly displayed, and promotions are correctly implemented. Yet, the rise of crowdsourcing via mystery shoppers has changed the way brands collect and interpret in-store data, presenting a method that not only complements but in some respects surpasses conventional merchandising tactics. This discussion explores the key benefits of leveraging crowdsourced data from mystery shoppers, contrasting it with the traditional function ..read more

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