The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year.  While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Instagram feeds. Social commerce has been around for a while, but a social shopping boom has elevate ..read more

You know how a few decades ago, word-of-mouth marketing was everything for small businesses? It’s not that much different today, it’s just that word-of-mouth has been replaced by online testimonials and reviews. The value of positive reviews cannot be overstated; in fact, we’d go as far as to say that testimonials and reviews can make or break a business today. This is because we live in a world where online reputation matters greatly, so customers usually don’t want to risk having brands that have too few, or worse, bad reviews.  And really, why should they? Online reviews have become th ..read more

Have you ever wondered if your kitchen reflects the heartbeat of modern design? In an era where consumer preferences wield immense influence over businesses, retailers are no exception. Modern kitchens are no longer just utilitarian spaces; they reflect individual tastes and lifestyles. According to a survey conducted by Home Stratosphere, an impressive 10.62% of homeowners have chosen modern kitchen design as their preferred style. In a world where consumers yearn for kitchens that seamlessly blend form and function, this trend speaks volumes. But how can retailers harness this insight to cur ..read more

70% of retail merchants say the ‘double whammy’ of spiralling interest rates and inflation will hit peak trading in the run-up to the Holidays, according to a new Inventory Planner survey  55% of sellers are planning to buy less stock for festive shoppers because of the impact of inflation; with inflation increasing 3.7% in September 2023 from a year ago – higher than expected – and raising the prospect that the Federal Reserve may raise interest rates further   Inflation is also a big issue with 63% of merchants saying they are lowering margins rather than passing on ..read more

A customer’s buying journey with a brand comprises multiple stages. It’s worth noting that the most crucial is the unboxing experience clients have with a company. The unboxing experience is the moment a customer opens their package and sees their purchase for the first time. It’s very important because it can have a significant impact on customer satisfaction and loyalty. Well-designed packaging from packaging companies like The Packaging People can craft a delightful unboxing experience that makes customers feel excited about their purchase and more likely to recommend the brand to their fam ..read more

The more traffic your shopping site receives, the more casual visitors it can convert into paying customers. That sounds like a simple premise, but making it a reality requires hard work and some savvy decisions. Here are some well-trod options for boosting visitor numbers, and ideally earning more sales as well. Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Here’s how you can utilize them efficiently: Share Updates Often: Regularly posting about new products, sales, and other updat ..read more

Imagine wandering through Pike Place Market. The sounds of people chatting, the fresh scent of flowers, and the aroma of meals fill the air. As you stroll, you see the usual sturdy brick stores you know and love. But then, something different catches your eye. Among the regular shops, there’s a shop made of…fabric? Bright, lightweight, and unique. It would stand out, right?  Today, indie retailers are always on the lookout for unique ways to make their stores stand out. And we can say that fabric buildings, with their customizable designs and շstructures, offer just the avenue. But, what ..read more

In the vibrant and ever-evolving world of retail, brands vie for a coveted spot in the consumer’s attention and shopping basket, making a meticulously crafted sales outreach strategy becomes the cornerstone of enduring success.  The retail arena, teeming with a plethora of brands offering a myriad of similar products, necessitates a methodical and consumer-centric approach to ensure that your brand not only survives but thrives amidst the fierce competition.  Sales outreach, in this scenario, transcends being merely a strategy; it emerges as an intricate blend of art and science, wea ..read more

Finding effective ways to increase revenue and maximize the value of each customer interaction is essential for eCommerce businesses. As an eCommerce agency, one strategy that we always recommend to our clients is upselling. It involves persuading customers to purchase a more premium or upgraded version of a product or service. Let’s discuss more.  What Is Upselling? Upselling is a sales technique where a business persuades a customer to purchase a higher-priced or more feature-rich version of a product or service than the one initially considered. It is about encouraging customers to upg ..read more

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you. If you are lucky enough to have the team in-house to conduct something on this scale, ensure they are ..read more