The state of the art of crowdfunding in the UK
Oliver* | AllThingsCrowdfunding
by lucasabia
3d ago
“Crowdfunding accounted for 373 rounds, remaining popular. Crowdfunding has gained popularity over the past 10 years—soaring from just £18.1m in total fundraising value generated through crowdfunding in 2013 to £432m raised last year. However, as we’ve seen throughout this report, 2021 was crowdfunding’s best year, with £811m raised.” (Beauhurst, The Deal 2023 ..read more
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From community building to digital crack: How social is threatening purpose (and what to do)
Oliver* | AllThingsCrowdfunding
by lucasabia
1w ago
I came across this insightful piece on Thred, a digital space dedicated to young people that are shaped by youth culture and powered by social change, discussing the current state of social media. The gist? Social media has morphed into a fierce marketing battleground, with TikTok leading the charge. No longer just a place for laughs, TikTok has become a hotspot for brands to showcase their products and grab our attention. A MENTAL TOLL WHICH ADDS UP TO AN ENVIRONMENTAL TOLL TikTok’s seamless integration of ads and influencer promos has made impulse buying almost irresistible, earnin ..read more
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If a hole in a sock triggers a global success
Oliver* | AllThingsCrowdfunding
by lucasabia
1M ago
What does a black sock have to do with entrepreneurial marketing? It all begins with an anecdote. Called last minute for a meeting with a client, our freshly graduated business school consultant found himself at a sushi dinner in a private home with a Japanese client. This implied taking off shoes. Not only were the consultant’s two socks mismatched in colour, but one also had a hole in the big toe. An epic fail! The embarrassment experienced by our consultant, Samy Liechti, sparked the idea for an entrepreneurial project as simple as it was innovative: producing and selling black socks throug ..read more
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The art of relationship building in the digital era
Oliver* | AllThingsCrowdfunding
by lucasabia
1M ago
I was working on something else when an invitation I received on LinkedIn changed my plans. So, let’s start 2024 with a post that I never thought I would write. We are almost halfway through the century, but evidently, we are still dealing with what I define as relational illiteracy. For privacy reasons, I’ll paraphrase and summarise the message I received attached to the invitation. It went something like this: “Hi, I am working on growing my professional profile. So, I wanted to add you to my connections because I wanted you to invite me as your guest lecturer in one of your classes.” Straig ..read more
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Economists predict the European Central Bank will soon cut interest rates
Oliver* | AllThingsCrowdfunding
by lucasabia
2M ago
According to a poll by the Financial Times, economists predict the European Central Bank will start cutting interest rates by Q2 2024 due to falling inflation, despite divergent opinions on the timing and impact of the rate adjustments, alongside concerns regarding debt sustainability and the ECB’s credibility. What could the implications for the European startup ecosystem be? The reduction of interest rates could have several implications for the European startup ecosystem. 1. financing might become more accessible and affordable for startups Startups often rely on external funding for their ..read more
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Where entrepreneurs thrive
Oliver* | AllThingsCrowdfunding
by lucasabia
2M ago
Amid our conversation, one of my students—whom I will call Ethan—extended his smartphone towards me, eager to share evidence of his latest academic achievement. The soft glow of the screen illuminated the room as he unfolded the intricate tale of his journey. The conversation took a poignant turn as he confided in me about the delicate financial situation haunting him due to poor business choices within his new venture, casting a lingering shadow of unease. It became apparent that he had found himself caught in a complex web of debt, navigating through a seemingly inescapable path. His na ..read more
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UK? We don’t want to be an ‘incubator economy’
Oliver* | AllThingsCrowdfunding
by lucasabia
2M ago
“We don’t want to be an incubator economy taking all the risk of these very, very tiny companies, and then not able to capitalise on that by following through with the scale-up capital to turn some of those into true global companies.” (Stephen Welton, chair of the British Business Bank in an interview with the Financial Times ..read more
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Building a brand in 2024? Go social First
Oliver* | AllThingsCrowdfunding
by lucasabia
2M ago
How to build a brand in 2024? Go social first, contends Marketing Week, a trade magazine. Indeed, once considered a short-term performance tool, social media is now considered a crucial lever for long-term brand construction. Appeal and engagement For example, Aldi, a supermarket chain, leveraged its social presence with a witty tone, substantially boosting its visibility from 2.6 million to over 764 million views by 2022, amassing nearly 2 billion impressions in three years, while traditional brands like NatWest, a retail and commercial bank, have also turned to platforms like TikTok to capti ..read more
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Climate tech outstrips fintech in European markets
Oliver* | AllThingsCrowdfunding
by lucasabia
2M ago
“The Carbon & Energy sector, which encompasses climate tech, accounts for 27% of all capital invested in European tech in 2023, more than doubling its share of investment since 2021. This has seen the sector overtake fintech.” (Atomico ..read more
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Are you an entrepreneur eager to expand internationally? Here’s how marketing can help
Oliver* | AllThingsCrowdfunding
by lucasabia
2M ago
Reaching out to customers worldwide and making a mark globally is tough for any company, especially smaller ones new to the international scene. These challenges stem from their size, newness, unfamiliar territory, and how quickly they are trying to expand globally. So, what is the role marketing plays in the processes of internationalization? Drawing insights from a great book titled International Entrepreneurship, authored by Antonella Zucchella, Birgit Hagen, and Manuel G. Serapio (Edward Elgar) here are my three takes. 1. Understanding customers Entrepreneurial marketing’s power lies in u ..read more
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