“The moment people believed they had to choose between freedom and fairness, between an iniquitous democracy and miserable-imposed egalitarianism, it was game over for the left.” (Yanis Varoufakis, Technofeudalism ..read more

Embracing life requires stopping, observing, and being present. Not social media. The importance of digital detox for self-awareness ..read more

Shifting focus from search engines to social platforms is demanding authenticity, holistic strategies, and consistent content creation. How can AI help ..read more

Fostering sustainable change and community engagement via crowdfunding. The case of BiUniCrowd ..read more

According to data from Carta ..read more

Content is where marketers struggle. How to fix this ..read more

A few days ago, I came across one of the books well-known in the marketing community, This is Marketing by Seth Godin. I should preface this by saying that Seth is a mixed bag for me. There are things I really appreciate about him but others not so much. For instance, he often writes in flashes. While this aligns well with the times we live in, personally, I prefer in-depth analysis over the “So what?” that often lingers in my mind after reading his work. Personal preferences aside (I beg your pardon Seth!), a few days ago, I was organizing my things and found Seth’s book. I randomly opened it ..read more

Today is a special day. I must say, I’ve worked quietly and diligently (i.e., head down) for ten years to get here. Officially my role (Assistant Prof in Digital Marketing) starts on Monday. But today, I close the previous chapter, much like finishing a chapter in a book and needing to set it down on my bedside table to reflect. My journey (So Far ) This blog has been part of this story: you have been an important safe harbour as you don’t always have calm seas and favourable winds. But here we are. It was 2014 when I decided to change course, moving from the corporate world to academia, and t ..read more

Saturday afternoon. My daughters have a playdate at home with one of their friends. Dinner is missing, or rather, what the girls want for dinner is missing. I have no desire to go out. After a morning spent in the garden, nursing a sore shoulder, all I want is a painkiller and rest. But I can’t. The chicken noodles cooked with our recipe are in demand. I muster up my strength and overcome inertia by putting on my headphones. Podcasts are a passion of mine. I click play and automatically start the episode of Uncensored CMO, a podcast on “the good, the bad and quite frankly downright ugly truth ..read more

“The only thing that matters (for a new startup) is getting to product/market fit. Product/market fit means being in a good market with a product that can satisfy that market.” (Marc Andreessen, A16Z ..read more