Did you know you can control capacity, easily adjust ticket quantities and time intervals, and monitor who’s in attendance with individual time slots? Some events have a set start and end time; attendees arrive when the doors open, and they exit once the performance or programming is complete. Other events or attractions are more “continuous,” regularly welcoming attendees at various points throughout the day. If this sounds like your offering, you’ll want an event technology solution that can help you efficiently welcome attendees and control how many are in your event at any given time. With ..read more

It’s no secret that your event’s social media presence can have a huge influence on your event’s overall success. Running a social media contest in the weeks leading up to show day is a great tactic for both building anticipation and encouraging your followers to share your event with a wider audience of potential ticket buyers. With the short-term video social media takeover, it’s also a fun and low-effort way to get video UGC from your audience. Our experts are here to give you the scoop on four different types of social media contests sure to boost your event’s ticket sales! Tag, Share, and ..read more

Looking for new ways to level up your event marketing? TikTok is an extremely powerful tool for showcasing your event to tons of people across generations! With the rise of short-form video in recent years, creating TikToks starring your events will get them in front of a wider audience than ever before. With over 1.6 billion users on the app today, you’re sure to find a niche community as passionate about your events as you are! Read on for our rundown on how to grow on TikTok without spending a dime, then check out our accompanying blog on how to get started with paid event marketing on TikT ..read more

Did you know you can add custom questions to the online checkout process for your events? The ticket buying process is one of the few pre-event moments where you have your customers’ full attention, so asking custom questions in your checkout is a key opportunity to collect additional information. For instance, take this opportunity to ask questions pertaining to your ticket buyers’ preferences and to help you gather info for marketing campaigns, like Is this your first time attending one of our events? or What’s your favorite performer in our lineup? You could also use this tool to ask requir ..read more

Social media is, by definition, a very public forum. Whether it’s positive or negative, every legitimate question deserves a response! Letting your customers know their questions are being heard and addressed fosters a good relationship with you and your fans, and can serve to influence how your event is perceived. Because your social presence is a critical factor in your event’s success, our social media experts compiled a list of guidelines for the most effective responses to different types of social media inquiries. Simple Event Questions With any publicly visible social media inquiry, it ..read more

Did you know you can create custom access codes to unlock hidden price levels for your events? As your onsale draws near, you may find yourself wanting to limit and control who can buy tickets. Our system allows you to easily create event-specific access codes, which grant exclusive access to otherwise hidden price levels on your event listing. For example, you can use these codes to offer customer loyalty perks without making them visible to the public. You can choose to unlock a hidden price level for VIP guests. Or you can even use it as a promotional tool, as the exclusivity of the codes c ..read more

Seasoned music festival organizers understand that VIP perks can be a valuable tool to make your event stand out, while offering fans exclusive opportunities to enhance their experience. Not to mention, VIP packages can generate a notable portion of your overall event revenue. But with so many festivals out there to compete with, how can you be sure your audience will choose your event? Our event experts have accumulated a list of six VIP perks sure to give your premium ticket sales a boost by turning your music festival into the ultimate live music excursion! Premium Parking As excited crowds ..read more

Before you begin booking your talent and selling out your vendor spaces, there’s one key factor that should be considered early in your event planning process: transportation. The ease and overall accessibility of transportation to and from your event can make a big difference between a sold-out show and a less-than-stellar turnout. Our event experts have put together four considerations to help ensure transportation doesn’t turn into a roadblock between your attendees and your venue doors! Venue Location From the get-go, you can help to mitigate transportation challenges by choosing a venue w ..read more

From conventions, to concerts, to large-scale festivals, email remarketing is a powerful tool in any event marketer’s toolbox. Email remarketing is a method of segmenting your email marketing lists so you can reach those who have already bought tickets or who have shown an interest in your event. This enables you to promote your events and other items with relevant, personalized emails encouraging recipients to buy now. Read on for our breakdown of four types of email remarketing campaigns that can maximize your event revenue! Incentivize with a discount Reward customers who have signed up for ..read more

Your pop-up museum has built a huge following on social media, and ticket sales are going great, but you’re looking to drive even more revenue. Offering products, merchandise, and special add-ons alongside your online ticket sales can be a perfect way to do this. Read on for our event experts’ suggestions on the best products to offer to your pop-up’s visitors! VIP Experiences Professional photo op sessions Private engagements Access to exclusive special events and parties Behind-the-scenes tours Your visitors will likely be excited at the opportunity to add exclusive perks. Offer VIP experi ..read more