Powering up: Important PR Tips for Energy Industry Innovators & Startups
The Castle Group | Boston PR, Event Management & Digital Marketing
by George Donnelly
14h ago
A fast-moving energy sector requires smart, targeted PR Investment in energy technology companies is surging, creating a powerful wave of innovative startups, all with the goal of harnessing clean energy sources to help stem the threat of climate change. While their technology may vary widely — some tap the sun, others the wind, and still others are making advances in transmitting or storing energy in batteries — these startups share one important business challenge: communicating and promoting the world-changing potential of their new technology. They need to grow their mindshare in a crowded ..read more
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2024 Trends in PR, Events, Crisis, Public Affairs, and Social Media from Castle’s Experts
The Castle Group | Boston PR, Event Management & Digital Marketing
by The Castle Group
1M ago
Looking Ahead – 2024 Communications Landscape We have turned the page on 2023, and with a few months of 2024 behind us, our public relations, events, crisis communications, public affairs, and social media experts shared their insights on 2024 trends that are here to stay. Here’s what they had to say: 1. Event Trends “In 2024, events are embracing an era marked by sustainability, with organizers adopting responsible practices that align with organizational goals and improve their impact on the planet, attendees, and community. Attendee-centric planning will also take precedence, prioritizin ..read more
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7 Social Media Trends of 2023 (the Current Social Media Trends Here to Stay) 
The Castle Group | Boston PR, Event Management & Digital Marketing
by Julia Demopoulos
4M ago
In 2023, an estimated 4.9 billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below.  As this year comes to a close, we looked back on the 2023 social media landscape as a whole and what was trending. Keep reading to see our deep dive into seven current social media trends and what we think will continue on into 2024.  Photo by Karsten Winegeart on ..read more
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What Is Thought Leadership? A Beginner’s Guide to Using Social Media to Build Thought Leadership
The Castle Group | Boston PR, Event Management & Digital Marketing
by Katrina Rojas
5M ago
What is thought leadership? Thought leadership is a term we use all the time in public relations, but PR pros don’t always sit down and explain what we mean by it. Generally speaking, thought leadership is any communication that demonstrates an individual’s expertise in a specific field or topic area. It is often embedded into communications strategies to build leaders into recognized experts on topics related to their field. The goals of thought leadership include building executive presence, drawing media interest, attracting employees, and yielding influence online and in person. Done corre ..read more
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The Benefits of Social Media Influencer Marketing
The Castle Group | Boston PR, Event Management & Digital Marketing
by Julia Demopoulos
5M ago
If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If you haven’t, now is the time to start. Out of 2 billion active Instagram users, more than 500,000 are influencers, and nearly half of Instagram users say they use Instagram to shop weekly. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below! What is social media influencer marketing? Social media influencer marketing is a type of social medi ..read more
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A Bird’s Eye View on Twitter (X), Threads, and the Social Media Landscape
The Castle Group | Boston PR, Event Management & Digital Marketing
by Nate Hillyer
5M ago
Last December, Castle did a deep dive into Twitter, the platform now known as X, including a synopsis on the state of the platform, its transition of ownership to Elon Musk, and our recommendations on how users and advertisers should approach the situation. The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. Since then, it’s been nothing short of dizzying trying to keep up with the updates, nixed features, new rival platforms, and Musk-related headlines. We knew it would be a futile effort to guess where exactly Musk would ta ..read more
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The Best Social Media Channels for Marketing Your Business
The Castle Group | Boston PR, Event Management & Digital Marketing
by Dylan Hackley
5M ago
What are social media channels? Social media channels enable the creation, sharing, and exchange of content across billions of devices for billions of people. Today’s social media platforms are a far cry from the basic HTML-coded Myspace pages of the early 00’s.  Established players like Facebook, LinkedIn, Twitter (X), and YouTube have survived decades and changed the shape of advertising in the wake of their growth. At the same time, newcomers like TikTok, Snapchat and BReal continue to emerge and challenge the status quo.  One thing remains true, while early networks were seemingl ..read more
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What Is Integrated Marketing Communications? Definition, Strategy, & Examples
The Castle Group | Boston PR, Event Management & Digital Marketing
by Deborah Spencer
6M ago
Here’s my theory: It takes creative strategy to move ideas from concept to fruition. Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. It can be daunting at first, but well worth the challenge—if you set it up correctly. When you set your sights, reveal the pieces, construct a solid framework, assign the right resources, make realistic goals, and work each section with focus and resolve, the big picture will come to life. As a career marketing professional, I prefer to use positive language. You can count on me to rephrase a negative “what it isn’t” into a posi ..read more
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Video: Why Events are Key to Your Marketing Mix
The Castle Group | Boston PR, Event Management & Digital Marketing
by Deborah Spencer
6M ago
Why are events a great marketing tool? Events are a great marketing tool that not a lot of people think about because you have a captive audience. That is really the key. It could be a one-day event, a three-day event, an executive summit. It could be a seven-day incentive program. No matter what it is, it’s at a date and time in the future. So you have all the time leading up to the event itself to engage with that audience. They’re either thinking about attending or they are attending. If you are strategic about how you communicate beyond logistics – of course you will share the date and ti ..read more
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What to Look for When Choosing an Event Management Company
The Castle Group | Boston PR, Event Management & Digital Marketing
by Keri McIntosh
6M ago
Imagine this scenario: you’ve been tasked to organize a user group conference, sales incentive program, product launch, corporate retreat, annual fundraiser, or fill in the blank here. You need to hit it out of the park, but it’s a first time event at your company, and planning is not your primary role or in your wheelhouse. You are also aware that events, when executed successfully, are an essential part of your marketing mix. You realize you should seek the expertise of an outside event management agency to help save time and money, and deliver optimal results. But how do you select the best ..read more
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