If you’ve spent enough time in the marketing industry, then you’re probably pretty familiar with the phrase “content is king”. Regardless of your opinion on how true that phrase is, content is what makes the marketing world go round.  Content can mean many things to many different people, but what matters most is the impact […] The post 5 Influencer Marketing Metrics to Measure in Order to Identify Campaign Success appeared first on Resources for Creators and Small Business ..read more

The world has already embraced Zoom for hosting live events. With Zoom integration, Explara customers can now automate everything that is needed to host an online/Live event.  Why Live Events? Hosting a live event is much easier vs. traditional in-person/offline events. We at Explara have been serving customers for a decade, and we know how […] The post Host Live Event with Explara appeared first on Resources for Creators and Small Business ..read more

Covid19 has majorly impacted all Event ticketing companies worldwide. Almost negligible revenue for all the ticketing software companies and also a massive loss of revenue for events hosts across the world. Somehow we are safe, thanks to my co-founder Ashok and a few key team members who pushed hard to go beyond ticketing. We chose […] The post Explara Live, Online Events, and The World now! appeared first on Resources for Creators and Small Business ..read more

The photography business has expanded recently. You might just have thought of converting your hobby into a full-time income earning profession, doing so does not include just the photography skills that you have but you also need to have the correct strategy and the proper marketing skills to promote your content and grab the attention […] The post How to grow your Photography business online? appeared first on Resources for Creators and Small Business ..read more

Millennials or Generation Y represents anyone born between 1981 and 1996 (24-39 years old currently). Millennials account for 57% of the U.S. population in 2020, up from 50% in 2014 thus opening up a new market for financial advisors. Financial coaches view generation Y as the clients for the future as there is a huge […] The post Why should you start a Financial Coaching Business for millennials? appeared first on Resources for Creators and Small Business ..read more

For a decade, Explara has been a platform for new-age creators to host events, bring people together, and monetize their passion/ skill/ creations. Millions of these creators across the globe could scale their events & conferences to greater heights and have built businesses around content, events, community, and social impact initiatives.  The future of work […] The post Explara launches 3.0 version, expands with new products for online selling and crowdfunding appeared first on Resources for Creators and Small Business ..read more

Putting on an event is difficult. No matter the size, there are tons of moving parts. You have to secure a space and get sponsors or vendors. If you’re having food, you need to hire a caterer and event staff to help clean up. On top of all that, there’s just the normal logistics of […] The post Handling Unhappy Event Attendees appeared first on Explara Blog ..read more

It’s pretty clear that influencer marketing is here to stay. More than 73% of marketers allocate budgets for influencer marketing, it is no longer a question of whether it’s an effective strategy or not, but rather, it’s a question of how you can make the most of this tactic to increase business growth. Influencers are […] The post Leveraging Influencer Marketing for Event Promotion appeared first on Explara Blog ..read more

According to AdStage, in 2018 some 68% of B2B marketers used in-person events for lead generation initiatives. This number is only continuing to rise, particularly as marketers place priority on lead quality over quantity. Also, there are some fundamental reasons maintaining a presence at events is great for B2Bs: exposure, brand awareness, and lead generation. […] The post Winning B2B Event Strategies for 2020 and beyond appeared first on Explara Blog ..read more

We wrote in Nov 2017 soon after WeWork’s acquisition of Meetup that there is likely an issue with Meetup’s business model. https://medium.com/explara/what-explara-learned-from-meetups-acquisition-e74282f71e60 With Meetup’s absurd pricing changes (https://www.meetup.com/lp/paymentchanges), all your efforts in building your group, growing, and nurturing members is now a great opportunity for Meetup to start monetizing your data. Even if Meetup lets […] The post Own Your Community Beyond Meetup: The Best Alternative that works! appeared first on Explara Blog ..read more