Radical Innovation: The Age of smart intelligence and technology of the future of Artificial Intelligence in meetings and events In the ever-evolving landscape of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, a seismic shift is underway. Artificial Intelligence (AI) is no longer a distant concept but a present reality, reshaping how we conceive, plan, and execute events. As event managers and planners, we stand at the precipice of a new era—one where human creativity and machine intelligence converge to create unparalleled experiences. The recent PCMA APAC Labs ..read more

Leveraging AV to  create soundscapes of engagement Step into a realm where sound isn’t just heard—it’s felt. From heart-pounding effects to finely tuned audio, discover the art of sculpting emotions through sound. Just think about it: the crackle of thunder in a movie sends shivers down your spine, while a nostalgic melody instantly whisks you away to cherished memories. Sound isn’t just background noise; it’s the heartbeat of engagement. Yet, when the sonic landscape falls flat, so does the entire experience. According to the National Institutes of Health, sound isn’t just processed by ..read more

Think lighting your event means simply flipping on a light switch? Think again. Our event lighting experts share how you can make your event look stunning with the use of pinspot lighting technology.   What is pinspot event lighting? A Pinspot light is an individual computerised table light that can change colour, patterns and position throughout the event. They’re a great option for gala dinners, weddings and social events and add extra wow-factor to dramatically change the look and feel of the table décor. How pinspot lighting technology can add drama and style to your event From a sim ..read more

Practical answers to event technology questions Welcome to our recap of the educational session “Pick Our Brains: Your Event Tech Questions, Our Practical Answers,” presented at MPI WEC. This engaging breakout session was a treasure trove of insights into event technology, addressing common pain points and providing practical solutions for planners. Industry experts from Encore led the session, which was a mix of myth-busting, real talk and interactive Q&A. Their goal? Equip event planners like you with the knowledge you need to better understand a crucial aspect of the event experience ..read more

Illuminating events with creative and innovative content As Vivid Sydney, renowned worldwide for its dazzling fusion of light, music, and ideas, captivates audiences, the festival illuminates the enchanting world of projection mapping. So, we’re celebrating the creative artistry and technical mastery at the heart of Vivid. At Encore, we’re privileged to have orchestrated breathtaking projection mapping spectacles, adorning walls, buildings, tables, and even quarry walls. Join us as we unveil the magic behind this visually stunning production technique, offering a glimpse into the wizardry that ..read more

Leveraging AV to  create soundscapes of engagement Step into a realm where sound isn’t just heard—it’s felt. From heart-pounding effects to finely tuned audio, discover the art of sculpting emotions through sound. Just think about it: the crackle of thunder in a movie sends shivers down your spine, while a nostalgic melody instantly whisks you away to cherished memories. Sound isn’t just background noise; it’s the heartbeat of engagement. Yet, when the sonic landscape falls flat, so does the entire experience. According to the National Institutes of Health, sound isn’t just processed by ..read more

10 Must Ask Questions for your Venue Site Visit. When it comes to choosing the perfect venue for your event, a site visit is invaluable. Beyond just visualising your event space, it’s an opportunity to engage with your potential venue team and gain insights crucial for success. Amidst the hustle of space constraints and catering details, it’s important not to overlook the importance of connecting with event production partner. Yet, on your next site visit, making time to engage with them and ask these essential questions can make all the difference in ensuring a flawless event execution. 1) Ho ..read more

Event Planning's Rubik's Cube Challenge Just like tackling a Rubik’s Cube, even the smallest event can present unexpected challenges: from tricky technology setups to seamlessly integrating remote attendees and making last-minute adjustments. Managing these complexities, especially with multiple vendors or partners, can quickly become overwhelming. That’s where a single event production provider comes in, acting as the ultimate solver for your event planning puzzle. By entrusting the entire production process to one expert team, you simplify your life and significantly reduce your team ..read more

A guide to leveraging colour psychology in event design Step into the vibrant world where hues transcend mere aesthetics and become orchestrators of emotion, behaviour and perception. In event design, colours wield an extraordinary power to mold experiences and provoke responses from attendees. This post unravels the captivating realm of colour psychology, exploring how strategic use of colours can evoke specific emotions, incite certain behaviours or influence perception. As event planners, understanding the dynamic interplay of colours becomes pivotal, as it empowers us to curate immersi ..read more

Strategies to transform your events to make more dollars & sense It feels like a daunting task for event planners to put a number on what impact all those ‘magic moments’ had on event attendees. But it’s a necessary evil when you have to justify the expense on the AI magician or customised virtual reality headsets – the very things that everyone talks about long after the event concludes. This is why measuring Return on Experience is an essential metric when presenting your Return on Investment.  These dynamic metrics go beyond mere numbers, capturing the essence of event success a ..read more