Human connection has always been at the core of marketing events; it’s what gives events the power and effectiveness that they have as a marketing channel. In fact, an impressive 77% of consumers say that interacting with a brand at a live event increases their trust in the brand. But it’s easy to get bogged […] The post Igniting Event Experiences with Event Intelligence & AI appeared first on Certain, Inc ..read more

The event management industry is poised to transform into a world where every decision is informed, every interaction is personalized, and every event becomes an opportunity to inspire. The heartbeat of any successful event lies in its ability to connect, engage, and provide value to its audience. With event management now so heavily reliant on […] The post The Impact of Deep Audience Insights on Event Success appeared first on Certain, Inc ..read more

Marketing events are an invaluable tool for companies looking to boost their revenue streams. By engaging directly with their target audience, organizations can create engaging experiences that not only elevate brand awareness but also drive sales. A thorough understanding of the target audience is crucial for boosting sales and opening up additional monetization opportunities. Incorporating data-driven […] The post Transforming Events into Revenue Generators appeared first on Certain, Inc ..read more

With advances in Artificial Intelligence(AI) and event data orchestration, personalization is set to elevate to new standards. A recent survey of senior marketing leaders, finds that only 15% of CMOs believe their company is on the right track with personalization. By deploying recommendations and triggered communications, they have found ways to drive 5-15% increases in […] The post Achieving Event Success With Scalable Personalization appeared first on Certain, Inc ..read more

Marketing professionals recognize the vital role that events play within their overarching marketing strategy. If planned and executed right, events have the potential to easily turn into revenue-generating powerhouses.  According to a study conducted by Visme, 83% of brands say that event marketing has consistently increased their sales. And given the significant time and resources […] The post How to Prioritize Pipeline and Increase Your Event ROI appeared first on Certain, Inc ..read more

Events have evolved to play a pivotal role in enterprise strategies, serving a multitude of purposes, ranging from nurturing stronger connections to enhancing brand identity and generating leads. Organizations achieving tangible business results from events do so by crafting a robust event strategy, harnessing the power of event data for maximum impact, and making strategic […] The post Reimagining The Enterprise Event Landscape appeared first on Certain, Inc ..read more

In a world reshaped by digital interactions, the return of in-person events among enterprise companies has taken center stage in the first half of 2023. As large corporations evaluate their strategies, according to Content Marketing Institute 2023, a whopping 63% of enterprise marketers are giving in-person events a solid thumbs-up this year. That’s 2.5 times […] The post In-Person Events Mark a Transformative Turn for Enterprise Companies  appeared first on Certain, Inc ..read more

Today’s marketing executives need to be tech-savvy, data-driven, and agile—capable of making real-time decisions to keep up with the ever-changing consumer behavior. The adoption of marketing technology (Martech) tools has become essential for marketing executives to streamline processes, automate tasks, and analyze data effectively. Event technology has become a catalyst in transforming the way businesses […] The post 10 Reasons Why Top Marketing Executives Prioritize Event Technology appeared first on Certain, Inc ..read more

Event Intelligence dashboards can provide valuable insights and data visualization for monitoring and analyzing various aspects of an event. However, not all dashboards are created equal. A competitive event intelligence dashboard is as good as the data that powers it and the types of metrics you are tracking. In this blog, we’ll highlight 10 key […] The post 10 Things To Include In Your Event Intelligence Dashboard appeared first on Certain, Inc ..read more

Event data orchestration is a powerful technique for managing and processing event data in complex systems. By using event data orchestration, you can improve the scalability, reliability, and performance of your systems. If you are working with event data, consider using event data orchestration to manage and process your data in a more efficient and … The Importance of Event Data Orchestration Read More » The post The Importance of Event Data Orchestration appeared first on Certain, Inc ..read more