Corporate Luxury Boxes Suck.
Event Farm Blog
by Ryan Costello
1M ago
Welcome to the mantra behind a massively successful new revenue growth strategy we call Branded Hospitality. Lots of companies use hospitality as a tactic to win and retain customers. And most of the time that takes the form of sitting in some sort of stiff corporate luxury box at a sporting event or concert or even just going out to a dinner. While those can offer opportunities to connect with customers and prospects in a ..read more
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Generating Event ROI – How to Prioritize Pipeline
Event Farm Blog
by Marketing Team
1M ago
When it comes to event planning, most of us know how to put on a great event. However, measuring the return on investment (ROI) for each event can be a challenge. And given the significant costs and time investment required to organize events, it’s crucial to know how your efforts are paying off. In our most recent virtual event, “Crafting the Event Experience – Part 7,” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer at MemberSuite, and Gizzella Diaz, Marketing Manager at Event Farm, explored how event planners can approach their events with a marketing lens that turns gr ..read more
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6 Tech Must-Haves for Executing Engaging Event Experiences
Event Farm Blog
by Marketing Team
1M ago
Event tech plays a significant role in shaping how events are planned and executed. But with so many options available, it can be hard to choose the right tools that help you deliver an engaging experience, understand your attendees, and most importantly, get the ROI you need. Fortunately, during Crafting the Event Experience Part 6, Ryan Costello, Event Farm co-founder, and Chief Strategy Officer at MemberSuite discussed the world of event tech including what event planners need to consider and pay attention to. Here are the top 6 event tech tools you need (at minimum) to execute engaging e ..read more
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Top 7 Event Trends Expected in 2023
Event Farm Blog
by Ryan Costello
1M ago
A new year is here and event planners everywhere are looking ahead to the future of the event industry. Here are the top trends that I’m predicting will shape the future of 2023 event experiences. From virtual events to sustainability and beyond, these 7 trend predictions will help prepare event professionals for what’s in store in an industry that is constantly evolving. 1) Experience-First Events As the event industry continues to regain momentum, one thing remains clear—experience-first events matter more than ever. After months of social distancing and virtual events, people are seeking ..read more
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Event Exhale: Navigating & Overcoming Today’s Event Planning Challenges
Event Farm Blog
by Marketing Team
1M ago
Event planning has changed drastically since the COVID-19 pandemic—from cancellations and postponements to the new wave of virtual and hybrid events, event planners had to pivot quickly in order to stay afloat. After three long years of constant changes and new challenges around every corner, it’s time to take a breath.  For our most recent virtual event, “Event Exhale,” we brought together four industry experts to pause and examine the true state of the industry as it is today. Together, Channing Muller, Principal of DCM Communications, Valerie Bihet, Founder of VIBE Agency, and Meliss ..read more
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Crafting the Event Experience: Driving Attendance
Event Farm Blog
by Marketing Team
1M ago
Times have changed, no doubt about it.  People are sick of being sick; things are more expensive; there seem to be challenges around every corner. In response, new societal norms are becoming more prevalent — a major one being that people would rather stay home than get on a plane and attend an event.  As event producers, we now face new and steadily growing challenges: how to fight against these shifting priorities, find what resonates with our attendees, and get them to register, attend and engage during our events. Are these competing priorities? Absolutely. But there are answer ..read more
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Reimagining the Conference Experience: Four Areas to Pay Attention to Now
Event Farm Blog
by Marketing Team
1M ago
To ensure that your attendees return to your conference year after year delivering a memorable event experience is key.  And while event planning can be stressful, it’s also important to note that there is a huge difference between hosting an event and creating an event experience, and after two years of a global pandemic—experience matters more than ever.  So, instead of seeing your next event as a way to get butts on seats, make money, or generate content, consider it as a work of art because it takes a thoughtful approach to get highly engaged attendees and build memorable exper ..read more
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State of the Industry: In-Person Events in 2022
Event Farm Blog
by Marketing Team
1M ago
Last year in May, when in-person events started showing signs of life again (after being nonexistent with the pandemic), our team set out to check the pulse of our event community with a 2021 Back to In-Person Events Survey — leaving us with really helpful insights as we evaluated how event professionals were feeling about a comeback. This year, we performed a 2022 In-Person Events Survey, which received over 220 responses, and here’s what the ..read more
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Blockchain and NFTs for Events – Part 1: A Beginner’s Guide
Event Farm Blog
by Ryan Costello
1M ago
This is a multi-part post that will walk you through the implications of Blockchains and NFTs for the events industry. In part one we’ll discuss what they are, how they work, and some basic applications happening today. In our following posts, we’ll dive deeper into execution, the creative process, and business examples. I hope this is a helpful unpacking of a lot of technical buzzwords. Here goes…. First, A Little Background To frame this conversation, one of the reasons I love the events industry so much is that it’s constantly changing.  At the end of the day, we are in the human beh ..read more
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Tips from Event Pros: 5 Lessons Learned from Executing Safe Live Events
Event Farm Blog
by Marketing Team
1M ago
When you’re in the event industry, ensuring that your events run safely and smoothly isn’t just an ideal to strive for—it’s part of the job description. Keeping everyone safe, engaged, and well-informed can be an enormous challenge; add a pandemic on top of it, and event planning has become more taxing than ever. In March, we held Part VI of our Pandemic Compliance & Safety at Live Events virtual series, to bring together three very experienced event professionals and discuss tips and lessons learned along the way as they planned and executed large scale events across the country during ..read more
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