Marketing is the fine art of getting noticed. How can you be sure that web users are finding your content? The right SEO strategy can help. You’ll build more connections by integrating ChatGPT with your mortgage marketing strategy. Here’s how it works. What Is SEO? Search engine optimization, or SEO, can refer to improving your website to increase visibility on common search engines. The most common approach is to incorporate the same keywords your customer base is likely to use. For instance, you might sprinkle “first-time mortgage programs” throughout your site. Then, when a web user search ..read more

Blog SEO is optimizing a blog’s content, site architecture, and HTML code for search engines. It is referred to as on-page SEO. People who are great at this practice are called search engine optimization experts.  What is  ChatGPT? BNTouch Mortgage CRM’s Maia Mortgage AI Assistant with ChatGPT integration lets her generate a blog post for your target keyword. You’ve probably heard the new buzz in the software industry about ChatGPT. Chat GPT is an AI Chatbot developed by Open AI. The chatbot has a language-based model that the developer fine-tunes for human interaction in ..read more

You’ve no doubt heard a lot about ChatGPT. But what exactly is it?   ChatGPT is an AI-powered writing tool that reproduces human communication. Mortgage lenders can leverage this tool to connect and communicate with potential clients. Here’s why you should consider mortgage CRM software that integrates with ChatGPT. Provide an Interactive Chat Feature Why do most first-time visitors come to your website? Chances are that they’re looking for information. They’re armed with questions. How quickly can you provide the answers? Faster than ever, thanks to ChatGPT. Most of the news about the a ..read more

Artificial intelligence (AI) is delivering real solutions for the mortgage industry. Lenders can leverage these tools to streamline their operations and nurture customer relationships. Here are some of the ways that lenders are using artificial intelligence in the mortgage industry. The future is already here! What Is Artificial Intelligence? The thought of artificial intelligence might conjure images from a science fiction film. But in real life, artificial intelligence (AI) refers to a computer program designed to perform tasks often associated with human beings. That’s why AI is linked wit ..read more

Not long ago, artificial intelligence (AI) was a distant fantasy. Today, it’s an industry-shifting reality. You may be wondering how AI is changing the mortgage industry. Here’s what to expect from mortgage industry AI advances in 2023. Streamline Your Underwriting Process AI can streamline the intense underwriting process by completing the following tasks: Autocomplete any essential forms Verify customer data Analyze data from external databases AI makes the loan origination process faster than ever and causes fewer errors. Your clients will appreciate faster turnaround times and near-inst ..read more

Technology continues to disrupt and reshape every aspect of the American economy, and the mortgage industry is no exception. Here are some of the most recent digital mortgage tech advances and how they’re changing the lending world.    Customer Portals Borrowers can save time by entering their information into a lender’s customer portal. It speeds up the underwriting process since the data is already present in the system, and it minimizes the chances of data entry errors that can slow the lending process down.   Online portals also empower borrowers to complete digit ..read more

Buyers, owners, and realtors are all wondering what’s in store for the real estate market of 2023. With mortgage rates set to fall, lenders can expect to encounter an increase in buyers. But they may wonder how to stand out from the competition. Here are some of the biggest mortgage marketing tech advances in 2023. Adapting to these trends can help you connect with clients and enhance your business. AI-Based Communication It’s no secret that artificial intelligence (AI) can simplify your administrative processes. But you may not know that AI can also help you connect with your customers. AI c ..read more

Home buyers can expect mortgage rates to drop in the coming year. However, high demand and a lack of availability may result in some residual friction.  As a mortgage lender, you have an opportunity to reduce that friction. Your digital tools can generate more leads, streamline the process, and boost buyers’ confidence. Here are the top mortgage marketing tech advances in 2023. Mortgage Marketing Tech Advances in 2023 Yes, interest rates will likely drop in 2023. Buyers who held out for lower rates may start the shopping process. Some of the best mortgage marketing tech advances in 2023 ..read more

Millennials are now a significant percentage of home buyers. But they have a different approach to mortgage shopping than previous generations. Mortgage businesses can adapt to these changes to connect with younger borrowers. Here are four ways millennials have changed the process of mortgage shopping.  1. They Crave a Seamless Digital Experience Younger mortgage shoppers are looking for a digital-first mortgage shopping experience. Millennials are looking at your website for resources and answers to their questions.  The most successful mortgage practices offer seamless digital too ..read more

Millennials do just about everything online. Shopping, banking, and even online dating happen with a swipe of the thumb. But companies seeking to reach younger generations must cut through the noise on social media. If you’re a mortgage broker or lender, use these five strategies to connect with millennials online. 1. Use Keywords to Get Noticed Search engine optimization (SEO) ensures that your website appears near the top of search engine results pages. Use keywords like “first-time mortgage programs” or “lenders near me” on your site. That way, when users search for those terms, your websit ..read more