Have you ever felt the curse of the Wedding Business Blues? Let me put it another way. You’ve designed a logo for your business, you’ve picked a name that’s just perfect and you’ve fluffed your Instagram profile so it looks hot to trot. But what do you do next? That initial excitement of seeing this dream of yours come together is starting to wane because you aren’t actually sure how to take that next step or what you should be doing. It’s the point where you want to ask for help rather than going it alone but don’t really know who to ask or where to turn. In our Facebook Grou ..read more

You’ve launched your business but there’s nobody emailing to book a consultation or block out a date in your diary. To put it simply you need to get more clients for your wedding business. Sound familiar? I hear you. When I first started my wedding planning business I didn’t have a clue where to start. I was completely overwhelmed and had no idea what I was doing. Pricing was a figure you just plucked out of the air and I had no idea how to promote myself. I certainly didn’t know who my ‘ideal client’ was in fact, I didn’t know what an ‘ideal client’ even was. There were ..read more

Pricing your services as a Wedding Planner is not a ‘nice to know’ it’s a ‘must know’. It’s handsdown one of the biggest problem areas for both new and established wedding CEOS, so don’t think you’re alone in the struggle to price for profit. When you’re first starting out in your wedding business it’s unlikely you’ll know the correct pricing structure and what to charge As a newbie wedding planner it’s often a figure that’s plucked out of the air with no actual strategy behind it. At the Wedding Academy we have an entire module dedicated to pricing with templates, worksheets, calculation indi ..read more

I hope you’re ready for some fun because today we have some exciting news. We’re launching the Wedding Business Bootcamp. Over the last few weeks I’ve been working away on something very special to help you get started on your dream of becoming a wedding planner. The Wedding Business Bootcamp is an online event that we’re hosting LIVE on Facebook over 3 days. Each day we’ll be hosting a FREE training session taking you through the first steps to launching your wedding planning business. It all starts on Monday July 22nd! Why an online Bootcamp? Well when I first started ..read more

We’re all guilty of spending hours on Instagram, Facebook and Pinterest to no avail so the big question is ‘How do you Get Clients for your Wedding Business from Social Media?’ Honestly this is one of the biggest questions I hear in my Facebook Group for Wedding Pros so it’s time to break it down for you. It’s no secret that I love to learn almost as I love to teach, so I’m constantly educating myself on everything from email marketing to social media, and then I share what I learn with my family of wedding CEOS. I’ve spent hours diving into all the different social media platforms to ..read more

Are you waiting for the right time to launch your career in the wedding industry? It’s fine if you are because we’ve all been guilty of this at some time or another. But I think you know deep down that there’s no such thing as the ‘perfect time’. At some point you have to find the courage to convert your passion for weddings into your dream career or suffer the consequences. How long have you had this dream? Has it come about because the job you currently have is a means to an end and something you ‘just do’? Perhaps you want more flexibility around your working life and the abili ..read more

Choosing a name for your wedding business is exciting because it means you’re a step closer to realising your dream of becoming a wedding planner. However, it can also be a bit of a stumbling block for many people too. Choosing a name that says what you do whilst appealing to your clients isn’t as easy as it seems. Part of what we teach at the Wedding Academy is business and being a Wedding CEO and that includes helping you choose a name for your new baby. SPOILER ALERT. Some of the information below is taken directly from our course materials. Before you start scratching your hea ..read more

If you’re in business I’m sure you’ve wondered how to raise your fee and charge luxury prices as a wedding planner. Well here’s the thing. When it comes to pricing it usually isn’t about the actual price but more about the perceived value. What do I mean by that? Well, in 2018 Payless Shoes, a bargain basement shoe brand, decided to do an experiment to prove that people will pay over the odds for something if they believe the value to be there. They enlisted the help of a growth accelerator company to rent out what used to be an Armani storefront in a luxury Mall in Los Angeles ..read more

Imagine you’ve made the decision to launch your Dream Wedding Business. Congratulations! I’m excited for you. But what about what comes next? How do you deal with those niggling doubts? Those fears that always seem to creep into the back of your mind. How do you convince yourself that you’re not going to fail, and everything will be alright? I have to be honest with you there’s no crystal ball to show you what your business might look like in 2 years’ time. You probably will feel vulnerable, exposed and uncomfortable at times and you have to be ok with that. I think we all beli ..read more

The phrase ‘Client Experience’ is one that is used a lot in the wedding industry as so much of what we do is about personalisation and the small details. But do you actually understand what that phrase means? Do you know what it encompasses or how to create your own Bridal Client Experience? What is a Client Experience? Quite simply a client experience is ‘the journey’ your bridal couple go on when they choose to engage and interact with you, whether as a client or potential client. From the moment they find your website, see you on social media or receive one of your emails t ..read more