The Munich Marriott Hotel City West is the most important hotel opening of 2023 in the city. This is because of the large room and event space capacity. The hotel, with 398 rooms and 2440 sqm of event space spread across 20 event spaces, can accommodate large events. The Munich Marriott Hotel City West hosted the Grand Opening to celebrate this big milestone for the Marriott brand. It showed what it’s capable of. And it was GRAND!  Photo: BrauerPhotos / G.Nitschke It took place on 8 February 2024. Over 600 guests attended, among them were event agency owners and in-house event planners fr ..read more

START Summit offers an innovative take on entrepreneurship conferences – entirely student-run it gives a fresh perspective on Europe’s startup landscape. It’s scheduled for March 21-22, 2024, in St. Gallen, Switzerland.  The history of START Summit dates back to 1997 when it was established as START Global by students from the University of St. Gallen. They initially organised the START Forum. START Summit was later established as one of the Global Projects and had its first event in 2007. In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Ol ..read more

Since its grand opening on September 7, 2023, the Munich Marriott Hotel City West has established itself as a major player in Munich’s event and hospitality scene, effectively addressing the high demand for hotels with large event space and guest room capacity. It was purposefully designed with a central focus on catering to corporate events. I first visited the Munich Marriott Hotel City West during the final stages of construction in August. Witnessing its remarkable transformation into a fully operational hotel by October was impressive, and here I want to share with you a full breakdown of ..read more

Everyone is familiar with one side of Stuttgart’s story—its fame as the birthplace of the first car and its dominant presence in the automotive sector. Yet, there’s a less explored narrative that’s now emerging. There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events. Attending Urban Future event A prime example of Stuttgart’s green transformation is the Urban Future event I attended last June. It drew over 2000 participants dedicated to sustainable urban development. I listened to speakers discuss efforts to make the c ..read more

Munich is a prime international MICE destination. It’s a superbly connected and modern city where tradition meets a cosmopolitan lifestyle. Today Munich welcomes a new venue highlight with the opening of the Munich Marriott Hotel City West.  The hotel brings an additional 398 rooms to Munich, along with 2,326 square meters of event space. Only a few hotels in Munich offer such a large capacity in both rooms and event space, making this hotel’s size a game changer for the city. Furthermore, the Munich Marriott Hotel City West sets new benchmarks for Marriott Hotels with its investment in h ..read more

The 15-Minute City concept is the biggest trend right now in the events industry. It refers to creating urban environments where residents can access their essential needs within a 15-minute walk or bike ride from their homes. This trend is gaining popularity as more people seek to: Reduce their carbon footprint Enhance their overall well-being Have deeper community engagement While the concept applies to private lives, it has a big influence on the events industry, too.  Here’s how: Collaborate with local businesses Purchase goods and services from local businesses. That will help even ..read more

Siemens Healthineers, a healthcare company, acquired Varian Medical Systems, a company with a mission to create a world without fear of cancer. The merger was completed in April 2021 and to launch their combination, the executives of both companies organised an event called The Combination of Siemens Healthineers and Varian – Day One Digital Event. The event aimed to achieve a feeling of unity among all colleagues, which was especially challenging given the different cultures and sizes of the two companies.  The event team, made up of professionals from both Varian and Siemens Healthineer ..read more

When I was invited to be part of the jury at the International Corporate Events (ICE) Awards, I jumped at the opportunity. I was really excited to join this international jury, as it gave me a front row seat to see what some of the best corporate event planners are doing, but there was another reason. This year was the first time that the ICE Awards took place in Germany, after six successful editions in London. The awards ceremony took place in Munich, which is one of my favourite cities in Europe. It’s always a pleasure to visit Munich, and the awards were in June, which is mid-summer, so th ..read more

PriceWaterhouseCoopers (PwC Germany) is the host of an innovative and award winning recruitment event format called the PwC Gaming Masters. PwC Gaming Masters uses esports, short for electronic sports, played as an online video game with competitors which spectators can watch for entertainment. The PwC Gaming Masters was founded in 2017 by Gian Luca Vitale, Gaming & Esports Advisory, Lead Business Development Gaming & Esports at PwC Germany, who also holds the naming rights for this event. This novel concept for recruitment, talent attraction and retention connects PwC with new and amb ..read more

In recent years I’ve developed an interest in art, architecture and design. My interest deepened in large part from working with MICE (Meeting, Incentive Travel, Conferences and Exhibitions) destinations and venues that focused on these topics. Through site visits, interviews and conversations, I was able to familiarise myself with prominent names and works in the architecture and design world. A prime destination for art and architecture is Basel, Switzerland. It’s a city with world renowned museums such as the Kunstmuseum Basel, Fondation Beyeler, Museum Tinguely and many others and is a bas ..read more