Event products and merchandise are a symbol of shared experiences with the power to increase revenue and brand exposure.  This upselling tool takes the form of t-shirts, tote bags, souvenirs, or event programs and is often used at events to commemorate experiences and foster community engagement.  It’s a strategic and multifaceted approach that has benefits far beyond the event itself. So, how can event organizers make the most of their product and merchandise sales? And how can they  leverage Ticketbud’s products and merchandising tools to facilitate sales? Find out more below ..read more

Ticketbud has announced the launch of its Reserved Seating Ticketing, opening up to a wider range of event organizers wanting to switch to the ticketing provider emerging as a new industry favorite. Reserved Seating is now available to all Ticketbud users. Whether it’s a gala dinner, theater, stadium, or more custom seating requirements, Ticketbud can now better support these events. Reserved Seating by Ticketbud includes venue mapping and custom seating charts, with interactive selection allowing ticket buyers to choose their preferred seats with ease. This feature elevates the attendee exper ..read more

Imagine purchasing tickets to a highly-anticipated event promising exclusive talks with podcast celebrities and a panel with the actors from Supernatural and Harry Potter. Now, imagine showing up to the event, hearing that most speakers backed out after not getting paid, and then being asked to help cover the costs of the event’s outstanding hotel bill of $17,000.  It sounds like a nightmare, but that was the reality for DashCon 2014, an event where attendees paid witness to one of the most important lessons in event planning – don’t bust the budget.  This lesson has become ..read more

A trifecta of event trends in 2024 shows promise in creating innovative, immersive, and inclusive events that drive engagement and align with evolving societal values.  Below, we share more about the top three event trends of 2024, guaranteed to leave lasting impressions and showcase technological adaptability and eco-consciousness in a rapidly changing world. Event Trend #1: Embracing New Technologies 2023 saw widespread adoption of AI as a way of streamlining duties for event organizers and creating engaging event experiences. But embracing advanced event technologies isn’t just a passi ..read more

Event organizers face enormous pressure to gather a crowd and create memorable experiences that foster invaluable connections, all while working toward organizational goals. But their success cannot be measured simply on the execution of the event itself, rather it’s evaluated in the crucial step that follows: collecting feedback. Why Feedback is Important Gathering feedback after an event is not a box-ticking exercise; it’s an crucial exercise that provides insights on audience engagement, identifies future opportunities, and validates the event spend by demonstrating the return on investment ..read more

As the current year winds down, event organizers are gearing up for the next round of exciting programs and gatherings. And they’re right to do so. The success of an event often hinges on meticulous preparation and foresight.  Planning your events calendar a year in advance provides the framework for a seamless and successful series of gatherings. It also reinforces marketing and branding initiatives geared toward creating cohesive messaging and consistent experiences for your audiences.  In this guide, we’ll explore seven strategies to masterfully plan out your event programming for ..read more

As the countdown to the New Year begins, the pressure to plan a memorable celebration can be daunting, especially if you’re doing it last minute. But with some quick thinking, resourcefulness, and creativity, hosting a knock-out New Year’s party on short notice is absolutely possible. The good news is, event planners have noted a rising trend of last-minute ticket buying, meaning many people will likely wait until after Christmas to lock-in their New Year’s Eve plans. But to ensure your event is on their radar, now is the time to make quick decisions on venues and vendors and start spreading t ..read more

The end of the year is a natural time to reflect on achievements and failures as you prepare to adapt and refine in the year ahead. Evaluating your year of event programming in order to prepare for the next one is no different. Event evaluation is an ongoing process throughout the year. But understanding the value of your event programming more broadly, and how it advances or hinders your organization’s overall strategy and values, requires a holistic review.  To conduct your annual event programming evaluation, begin with the following steps: Step 1: Create a Snapshot of the Year Start b ..read more

The holidays are the perfect opportunity to tie your organization to a special celebration or tradition, but there’s a lot of competition in getting your audiences to commit their time, money and energy to your event.  The end of the year brings on a frenzy of work parties, friend and family get-togethers, school events, holiday shopping and more. Creating an event that breaks through all the noise takes careful planning and execution, with great consideration about your audiences’ time, preferences and needs.  Get Started The sooner you can get on people’s calendars, the better. So ..read more

A growing global awareness of environmental concerns has encouraged many industries to realign business practices according to greener values. This holds true for event management, which when done sustainably can help the environment, as well as improve an organization’s reputation, cost efficiency and long-term success. According to a study published in Nature Communications, the global events industry accounts for more than 10% of global CO2 emissions annually. And, another study found that events contribute 2.5 pounds of landfill waste per person per day. These findings demonstrate why 80 p ..read more