As mobile influence over digital commerce continues to grow, so have expectations of on-the-go consumers who demand lighting fast, app-like browsing experiences. While existing technologies have long supported mobile interactions, Progressive Web Apps are poised to evolve how consumers utilise their mobile devices radically. Promising a compelling, app-like user experience, this emergent technology is set to blow away the experiential demands of today’s’ tech-savvy shopper. Once the current global emergency ceases to be the forefront of our woes, (which we hope will happen sooner rather than l ..read more

It goes without saying that attracting new customers through marketing, social media strategy, expertly crafted emails and ultimately phenomenal products, to leave the contents never to be returned to again… Is frustrating, to say the least On average, across all industries, cart abandonment is roughly 70% with eCommerce brands losing around £14 billion in sales revenue each year. However, where there’s a problem, there’s a way to remedy it, so I thought it apt to share what we’ve learnt are the issues and the best way to solve them. By following these tips and optimizing your checkout experie ..read more

As mobile influence over digital commerce continues to grow, so have expectations of on-the-go consumers who demand lighting fast, app-like browsing experiences. While existing technologies have long supported mobile interactions, Progressive Web Apps are poised to evolve how consumers utilise their mobile devices radically. Promising a compelling, app-like user experience, this emergent technology is set to blow away the experiential demands of today’s’ tech-savvy shopper. Once the current global emergency ceases to be the forefront of our woes, (which we hope will happen sooner rather than l ..read more

ScandiPWA is a ready-to-use PWA Magento 2 theme that offers the fastest way to create a headless storefront on top of the Magento platform. Its key benefits include small page load time, better conversion, and higher priority in organic search. Features Instant Loading ScandiPWA reduces loading time dramatically. With this Magento 2 PWA theme, the page load takes milliseconds, including visual content. It also ensures effortless scrolling, provides immediate interaction and introduces much faster checkout. Thus, you can forever forget about a slow user interface, unresponsive scrolling, o ..read more

First things first.. What is PWA? PWA’s (Progressive Web Applications) are a web application mirroring an application on your phone but with the convenience of users accessing this via their desired web browser, as appose to clogging up space on their mobile device.  This method of buying, interacting, and surfing is used by millions of people every day. A trusted tool where brands can combine mobile reach with native app engagement. If you use Twitter, Starbucks or perhaps Tinder, you’re already familiar… Progressive Web Apps are websites that use innovative technology to function like a ..read more

In this trying time, it is more critical than ever before to utilise social media for your business. A recent survey of over 200 retail executives by eTail and Stackla found that 50% of retail brands are currently working to align social media advertising with their overall eCommerce strategy. There’s no debate that these are uncertain times, but with the right tools moving forward, we can get through this together. Make shareable content This sounds like common sense, but think about how many brands post about themselves, oblivious to the needs of their customers. Instead, think like a custom ..read more

Whilst we’re not all privileged to have the opportunity to work from home, due to recent government regulations. A lot of British businesses have instilled remote working where possible. While we’re in this tricky time, it’s essential not to let your productivity take a nosedive. When you’re productive and working this not only aids your business but your mental wellbeing too. Staying stagnant and cooped up can be tricky; however, with efficient planning, we can get through this together. Stick to your routine Get up at the same time as if you were about to hit that commute. Use that ..read more

As of 9 am on 17 March 2020, in the UK, 50,442 people have been tested in the UK, of which 48,492 were confirmed negative, and 1,950 were confirmed as positive. The risk to the UK has been raised to high and, the chance of a national lockdown is highly likely. But what does this mean for our economy and eCommerce as a whole? As COVID19 spreads throughout Europe and the rest of the world, so has the spread of changes in consumer behaviour. With a vast amount of countries urging residents to remain indoors and in self-isolation there’s been a noticeable shift in how we shop, with consumer ..read more

Maybe you have a successful brick and mortar shop and wish to delve into the online marketplace? Perhaps you’ve heard the wonder stories of people getting rich quick with dropshipping? There may be one rather obstructive obstacle you may want to consider. Amazon. The 1000 billion dollar colossal is intimidating to most, if not all retailers, leaving many retailers doubting the future of their SME’s or starting a new business altogether. However, fear not. This giant isn’t so scary once you understand the core fundamentals of why it rose to popularity and dominated the eCommerce sphere ..read more

Google shopping has become more prevalent than ever in the eCommerce sphere with Google Shopping ads driving over 75% of retail search ad spend and generating 85% of all clicks on Google Ads or Shopping campaigns. And with good reason; visitors who click on Google Shopping ads tend to have a stronger intent to buy than standard text ads. Potential buyers are provided with more information before they click to your website than they would on a regular, uninvited text only advert. It’s especially powerful with mobile commerce too; with 70% of smartphone users looking up info on their desired ..read more