EMEA Region Survey Concludes: Time to Collaborate
PCMA Convene magazine
by Magdalina Atanassova
1d ago
The top priority for the PCMA EMEA Engagement Survey respondents is collaboration and developing strategic partnerships. Collaboration is critical in uncertain times, three global business strategists wrote this month in Harvard Business Review. Recent research suggests that when resources become limited, business leaders tend to become risk-averse and prioritize stability over innovation, according to the article. This, they said, is a mistake. “It’s precisely during these challenging times,” write the authors, “that the untapped potential of collaboration can be a game-changer.” Businesse ..read more
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‘Tricky Times’ for Two Convention Centers
PCMA Convene magazine
by Magdalina Atanassova
1w ago
Cincinnati plans for a 13,000 square feet convention center (pictured) and a brand new hotel enabling the city to host two major pieces of business at the same time. (Image by Visit Cincy) Cincinnati has some exciting plans in the works — a brand-new hotel, yet to be named, to be built connecting to a renovated Duke Energy Center, adding 80,000 square feet of additional meeting space in the hotel and 13,000 square feet in the convention center, and thereby enabling the city to host two major pieces of business at the same time. Renovations on Duke Energy Center start this summer — from July ..read more
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4 Steps to Take Before Offering Advice
PCMA Convene magazine
by Magdalina Atanassova
1w ago
A four-step advice protocol can help you create space for others to figure things out on their own. As part of a session led by author and coaching expert Michael Bungay Stanier, during IAPCO’s Annual Meeting and General Assembly 2020, I and my fellow participants were asked to take part in an exercise. We paired up with one another, and one person was asked to share a work issue they were trying to resolve, while the other was instructed to simply listen and then ask this simple question: And what else? It seemed silly at first, but it ended up being one of the hardest things I’ve done. As ..read more
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How to Market Your Event App
PCMA Convene magazine
by Curt Wagner
2w ago
Making sure attendees use the event app you’ve created requires your organization to market the app before your event takes place. Your organization has created an event app that will seamlessly integrate with the in-person experience — but how do you encourage attendees to use it? Event management platform VenuIQ shared some tips and tricks in a recent blog post, “Best Practices for Marketing Your Event App.” Here are a few takeaways from the post as well as other insights we’ve gathered from other event management platform companies, Swapcard and EventMobi: Integrate app announcemen ..read more
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Making Travel More Neuroinclusive
PCMA Convene magazine
by Curt Wagner
2w ago
A woman hikes at Usery Mountain Mountain Regional Park. Mesa, Arizona, became the first autism-certified city in the world in 2019. The travel, tourism, and events industries have in recent years understood the importance of responding to the needs of neurodiverse travelers and attendees — and Convene has been at the forefront of reporting this movement. In recent years, I’ve written about KultureCity, a nonprofit that creates inclusive spaces at venues and attractions; AsIAm, an organization founded to amplify autistic voices and help make events more welcoming to neurodivergent people; C ..read more
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5 Immersive Experiences That Bring Black History to Life
PCMA Convene magazine
by Curt Wagner
2w ago
In the largest exhibit space at the National Underground Railroad Freedom Center, visitors explore the Middle Passage, the institution of slavery, the rise of abolitionism and Underground Railroad, and the Civil War. (Farshid Assassi/Assassi Productions) It’s one thing to read about Black history, but stepping foot in the places that tell the story of the Black experience in the United States adds layers of experience that engage visitors at a deeper level. In honor of Black History month, here are five ways — and five places — where event organizers can immerse participants in the often-un ..read more
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What Is the Job to Be Done by Your Event?
PCMA Convene magazine
by Curt Wagner
2w ago
Using the Jobs to Be Done theory shifts the metric of success from quantity to quality — like were your event attendees able to make meaningful connections. (Adobe Stock generated by AI) A large home-improvement store wanted to boost its tool department sales. Through careful observation and customer interviews, company execs uncovered that a significant percentage of their customers were homeowners engaged in DIY projects, who often felt overwhelmed by the variety of tools available and uncertain about their exact needs. This insight led to a strategic overhaul: The store began to group to ..read more
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A Full-Circle STEM Event
PCMA Convene magazine
by Curt Wagner
2w ago
Former undergraduate participants of the Annual Biomedical Research Conference for Minoritized Scientists who now are in leadership positions return to be speakers at the event, which drew more than 5,000 attendees in 2023. The Annual Biomedical Research Conference for Minoritized Scientists (ABRCMS) attracted more than 5,500 attendees during the four-day hybrid event in November 2023 — most of whom were STEM (science, technology, engineering, and math) community college and university students from undergraduate to doctorate levels, in addition to researchers, program directors, and a ..read more
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Designing Events for Synthesis
PCMA Convene magazine
by Curt Wagner
2w ago
Convening EMEA 2023 closed with a guided meditation to give participants “some time to stop, consider, and reflect individually and collectively” on what they had learned during the event, said Jaimé Bennett, PCMA’s managing director for EMEA. Read the “How We Do It” story. Beth Surmont, CMP-Fellow, FASAE, CAE As we rapidly accelerate into an era where tech infiltrates all aspects of our lives, events are one place where we can pause to be human, synthesize our thoughts in conversations, and create space to remember what is important. We have an opportunity to reimagine events not just as ..read more
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Finding Connection by Disconnecting from Tech
PCMA Convene magazine
by Curt Wagner
3w ago
Gen Z is enjoying its digital downtime, including popularizing analog products such as Polaroid cameras. (Ellie Adams photo via Unsplash ) I consider myself a “zillennial” — the micro demographic born toward the end of the millennial generation and the beginning of Gen Z, specifically designated to people born between 1992 and 2002 who share experiences and mindsets with both generations. In elementary school, I spent Friday nights at Blockbuster selecting VHS tapes, but my parents never had to worry about excessive screentime. My first cell phone was a flip phone — a maroon LG enV, which I ..read more
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