A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value proposition and entices viewers to take action. Without a good landing page, your paid advertising efforts aren’t worth much to your business. If you’re running paid ads, you need to ensure that viewers who actually click on those ads are led to a more powerful location than your contact information, pricing, or FAQ page. That’s where optimized landing pages come into play in your digital marketing strategy. When a visitor clicks on your ad, they are acting on a specific expectatio ..read more

A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better.  For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. But we promise you…it’s worth it. In what you learn through A/B testing, you can: Increase your conversion rates Boost return on investment (ROI) Make data-driven decisions Improve the user experience Reduced marketing costs We’re breaking down the best practices to help you A/B test your event b ..read more

Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. There’s no one-size-fits-all answer to which ad platform is best for your organization, but determining the right places to effectively reach your audience is an essential part of a successful paid advertising strategy. You’ll need to weigh several factors specific to yo ..read more

Social media marketing often takes a backseat for event businesses, understandably so. Between daily operations and delivering white-glove service to clients, you’re maxed out. Especially if you work solo or have a small team, juggling daily tasks is stressful enough without the pressure of being a social media guru.  But actually, you don’t need to be a guru. In fact, social media doesn’t have to be a timesuck at all. Social media marketing can be — and from what we’ve seen, it probably will be — one of your most effective marketing tools for attracting clients, increasing brand awarenes ..read more

Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? You’re not alone.  Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. And it’s easy to get discouraged if you’re too focused on minutiae rather than details that produce tangible results.  We’re diving into the crucial aspects of crafting an ultra-powerful content marketing machine that will reach your ideal audience, increase brand awareness, and ultimately drive your business growth. We’ll discuss: D ..read more

When it comes to deposit practices, we’ve heard it all – from accepting deposits via paper check to manually compiling credit card information in a spreadsheet – and we’ve advised thousands of events businesses on how to do better. Our team invests large amounts of time in getting to know our clients and helping them build sustainable and secure growth practices. And having heard the same deposit-practice horror stories several times over, we feel the need to discuss the drawbacks of bad practices and how to make smart financial decisions for your business. Whether you accept refundable deposi ..read more

For most growing event businesses, payment processing is viewed as a business expense first and foremost. Each swipe of a credit card can feel like a small bite into your profit margin when you think of the multitude of fees that you’re paying. You’re almost afraid to ask too many questions about different processing costs, worried that a thorough understanding of how electronic payments work will only reveal more expense to your business. In this post, we’ll dig into strategies that can help you transform payment processing from an expense into a revenue generator. These 5 proven payment tact ..read more

Table of contents What is a payment processor and what do they do? What are cashless payments and how do they work? What are the two main ways payment processors accept cashless payments?  Overall, how can my business benefit from adding cashless payment options?  I already use a payment processor. How do I know if I should evaluate other options? What should I look for in a new payment processor? Standard features Perks that can make a big difference Picture this: It’s the next day after having worked an event late into the night before. Sipping morning coffee, you open your lapt ..read more

Are you an event pro struggling to stay organized? If that’s the case, you’re not alone. With so many tasks and deadlines, disorganization is a pain for even the most seasoned professionals. Are you constantly jumping between time-sensitive projects and things you think you should be doing? Or cramming your brain with mental post-its? If so, you’re not doing any favors for your business or your mental health. External factors aside, we can’t expect our brains to hold all of the clustered trains of thought and piecemeal ideas we deal with daily. It’s crucial to incorporate a strategy like ..read more

No matter what type of event you’re hosting, post-event surveys are your secret weapon for gathering valuable feedback from event attendees. Post-event surveys are questionnaires or feedback forms that event organizers distribute to attendees after an event. Here’s everything you need to know about using post-event surveys to elevate event experiences and improve attendee satisfaction. Why should you use post-event surveys? Post-event surveys are crafted to capture attendee experiences, preferences, and opportunities for improvement to enhance your event strategy. What’s more, gathering feedba ..read more