Unlock the power of personalization: How data can supercharge your event customer journey
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
2d ago
In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. One powerful (and oft-misunderstood) tool at your disposal? Data. By leveraging data-driven insights, you can personalize your communication and tailor the customer journey for each lead, resulting in stronger relationships, higher engagement, and ultimately, more event bookings and business growth. Here Wwe’re diving into the power of personalization through data as a strategy to nurture your leads and empower your event business through: Data-driven segmentation Content personalizat ..read more
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Dynamic pricing for event and venue businesses: Using data to optimize revenue across seasons
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
2w ago
Event and venue businesses traditionally tend to rely on static pricing models…in other words, setting a fixed price for packages regardless of the season or other fluctuations impacting demand. While this approach offers simplicity, it fails to help your business benefit from the dynamic nature of the event industry. Any seasoned event pro knows that peak seasons, holidays, and popular dates often see high demand, while slower periods often come with struggles to fill available space. Thankfully, dynamic pricing offers a data-driven solution to optimize your business revenue and attract your ..read more
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How data empowers event businesses: Mitigating slow seasons and thriving during peaks
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
1M ago
Do fluctuations in demand leave your event business spinning in the wind like a wayward weather vane?  Event pros today are all too familiar with the feast-or-famine cycle.  But here’s the good news: you can use business data to not only survive and even grow during slow periods, but also leverage peak seasons for explosive growth. And we’re here to help. This article dives deep into the transformative power of data analysis for event businesses. We’ll show you how to identify recurring slow seasons by harnessing the goldmine of information hidden within your historical booking data ..read more
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Ad landing pages for event businesses: selling more through optimized pages
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
1M ago
A well-optimized landing page is like a persuasive salesperson; it clearly communicates your event business value proposition and entices viewers to take action. Without a good landing page, your paid advertising efforts aren’t worth much to your business. If you’re running paid ads, you need to ensure that viewers who actually click on those ads are led to a more powerful location than your contact information, pricing, or FAQ page. That’s where optimized landing pages come into play in your digital marketing strategy. When a visitor clicks on your ad, they are acting on a specific expectatio ..read more
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A/B testing: Best practices and tools for marketing your event business
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
1M ago
A/B testing, or split testing, is a cornerstone of data-driven marketing for any growing business. It allows you to compare two versions of a marketing asset and see which performs better.  For busy event professionals, A/B testing is easy to overlook. It takes time, intentionality, and effort. But we promise you…it’s worth it. In what you learn through A/B testing, you can: Increase your conversion rates Boost return on investment (ROI) Make data-driven decisions Improve the user experience Reduced marketing costs We’re breaking down the best practices to help you A/B test your event b ..read more
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6 Steps to finding the right digital ad platforms for your event business
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
2M ago
Navigating the complexities of paid advertising can be a daunting task for any events business. With all of the different platforms available for experimentation, getting started is often the hardest part. We wrote this article to help you get over that hump so you can use paid ads to effectively support your growing business. There’s no one-size-fits-all answer to which ad platform is best for your organization, but determining the right places to effectively reach your audience is an essential part of a successful paid advertising strategy. You’ll need to weigh several factors specific to yo ..read more
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Five must-have social media marketing strategies for the busy event professional
Event Management & Event Planning Blog from Planning Pod
by Bri Shrader
2M ago
Social media marketing often takes a backseat for event businesses, understandably so. Between daily operations and delivering white-glove service to clients, you’re maxed out. Especially if you work solo or have a small team, juggling daily tasks is stressful enough without the pressure of being a social media guru.  But actually, you don’t need to be a guru. In fact, social media doesn’t have to be a timesuck at all. Social media marketing can be — and from what we’ve seen, it probably will be — one of your most effective marketing tools for attracting clients, increasing brand awarenes ..read more
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How to build a content marketing machine that resonates with customers
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
2M ago
Does your content marketing strategy feel suspiciously like throwing spaghetti at the wall and hoping it sticks? You’re not alone.  Creating an effective content strategy to market your events business can take up a massive amount of your valuable time. And it’s easy to get discouraged if you’re too focused on minutiae rather than details that produce tangible results.  We’re diving into the crucial aspects of crafting an ultra-powerful content marketing machine that will reach your ideal audience, increase brand awareness, and ultimately drive your business growth. We’ll discuss: D ..read more
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The Worst Event Deposit Practices We’ve Seen and What To Do Instead
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
3M ago
When it comes to deposit practices, we’ve heard it all – from accepting deposits via paper check to manually compiling credit card information in a spreadsheet – and we’ve advised thousands of events businesses on how to do better. Our team invests large amounts of time in getting to know our clients and helping them build sustainable and secure growth practices. And having heard the same deposit-practice horror stories several times over, we feel the need to discuss the drawbacks of bad practices and how to make smart financial decisions for your business. Whether you accept refundable deposi ..read more
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Unlocking Revenue: 5 Proven Payment Tactics for Event Businesses
Event Management & Event Planning Blog from Planning Pod
by Hannah Barnes
3M ago
For most growing event businesses, payment processing is viewed as a business expense first and foremost. Each swipe of a credit card can feel like a small bite into your profit margin when you think of the multitude of fees that you’re paying. You’re almost afraid to ask too many questions about different processing costs, worried that a thorough understanding of how electronic payments work will only reveal more expense to your business. In this post, we’ll dig into strategies that can help you transform payment processing from an expense into a revenue generator. These 5 proven payment tact ..read more
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