Picture this: You’re in a giant warehouse, surrounded by thousands of products, from electric toothbrushes to neon green garden gnomes. How do you keep track of them all without losing your mind? Enter the superhero of inventory management: the SKU, or Stock Keeping Unit. What is SKU, you will ask? SKUs are like the secret ..read more

Monitoring the performance of your advertising campaigns is essential, but where should you begin? One of the most important metrics for measuring the effectiveness of your ads is ROAS. But what is ROAS, and why does it matter for your business? ROAS, or Return on Ad Spend, is a key performance indicator (KPI) that measures ..read more

Every time a customer clicks “Proceed to Checkout,” a number gets quietly calculated behind the scenes — the Average Order Value (AOV). Think of it as the heartbeat of your online store, pulsing with the rhythm of every purchase. But why should you care about this mysterious metric? Well, AOV is the unsung hero of ..read more

We are thrilled to introduce you to a new feature of our Improved Import, Export & Mass Actions App for Shopware 6 – Data Transformation. The new feature introduces a script editor window available at the first step of the import process. This editor allows customers to write and apply scripts to modify rows of ..read more

You are living in the ever-evolving world of e-commerce, where staying informed about industry terminology is crucial. It’s not about a competitive advantage or success. It’s about mere survival. Whether you’re scaling a startup or refining your enterprise, understanding key terms like “API” and “dynamic pricing” can help you navigate a steep e-commerce terrain. This ..read more

Running an online store is like navigating a never-ending puzzle. Every day, you juggle fluctuating customer demands, storage limitations, and production costs. One wrong move, and you’re stuck with either too much inventory or not enough to meet demand. That’s where a strategic tool like MOQ (minimum order quantity) comes into play. Imagine this: you’re ..read more

Artificial Intelligence (AI) is reshaping industries across the globe, from automating workflows to enhancing customer experiences. At the forefront of this transformation is Google Gemini AI, a cutting-edge multimodal system that processes and generates content across text, code, images, video, and audio. As Google’s latest advancement, Gemini brings unprecedented flexibility, enabling it to seamlessly integrate ..read more

In the cutthroat world of e-commerce, price can make or break a brand. Retailers constantly compete to offer the best deal, and the race to the bottom can spiral out of control without boundaries. That’s where Minimum Advertised Price (MAP) compliance steps in — a rulebook that prevents retailers from advertising prices below a certain ..read more

Creating the perfect “Meet the Team” page is essential for businesses looking to showcase their team members while building trust and transparency with their audience. This page does not just introduce the faces behind your brand. It provides an opportunity to humanize your business, creating a connection between your visitors and the people who make ..read more

The Magento 2 admin activity log is a vital feature designed to boost the security and transparency of your Magento store. While Magento 2 does not include this tool by default, the Magento 2 admin actions log can be added through Amasty’s Admin Actions Log extension. This powerful module provides a comprehensive audit trail, enabling ..read more