In Part 1 of this topic, we discussed four ways to make your webinar audience happy. Here are a few more things to pay attention to as you plan your next webinar: Give Attendees a Special Gift Believe it or not, approximately 75% of the people who sign up for your webinar will not attend. But, you can boost attendance if you give those who do attend a bonus that no one else will receive. Make it something with a high perceived value… a huge discount on whatever you’ll be selling… a checklist of important steps they need to take to achieve some goal… a free 30-minute phone consultation. This i ..read more

For many professional speakers, the mere thought of hosting a local live event fills them with a feeling of cold dread. You may think you’re too shy or don’t have the skills to plan and present a local event. However, the truth is that anyone can do it, provided they follow a few essential steps. If you’ve ever been to a local event that left you buzzing with ideas and enthusiasm, you know how exciting these occasions can be for those able to attend. And, if you’ve ever bought something at a live event — even just a t-shirt — you probably have an idea about how lucrative for-profit local even ..read more