Refreshed Values Over the past several years, particularly since Adobe’s acquisition of Magento, the growth strategy of Magento Open Source has become increasingly ambiguous. Adobe’s focus has predominantly shifted towards enriching its Adobe Commerce + Cloud + B2B offerings, resulting in a limited roadmap for Magento Open Source, primarily encompassing security patches and minor improvements.... The post What is Mage-OS and Why Did We Join? appeared first on Inchoo ..read more

Implementation of validation rules has already been covered in one of my previous posts, but being implemented in 5 different ways caught me a bit off guard! ? Recently, I was working on a task which included implementation of validation rules on an input field. On checkout, where else? ? While I was in the... The post Deep Dive into Validation Rules appeared first on Inchoo ..read more

As our CTO, Stjepan Udovičić, hits the ten-year mark at Inchoo, we sat down to talk about his career journey. We could learn many things from our Chief Technology Officer, who’s been shaping the Inchoo tech scene for the last decade, but we decided to keep it short and insightful. We’re not going to make... The post A 10-Year Milestone: Interview with our CTO appeared first on Inchoo ..read more

In the dynamic world of eCommerce, where every click holds the promise of a transaction, staying ahead of the curve is the key to success. As we said goodbye to 2023, now’s a good time to look back at the trends that shaped the eCommerce world in that year. What lessons can we glean for... The post Navigating the Future: A Recap of eCommerce Trends in 2023 appeared first on Inchoo ..read more

When it comes to eCommerce, the performance of your PPC campaigns heavily relies on the quality of your landing pages. Assessing their quality is important to ensure they effectively convert visitors into customers. That is a key factor in every PPC audit for an eCommerce business. Regular optimization of your landing pages boosts conversions and... The post How do I assess the quality of my landing pages in an eCommerce PPC audit? appeared first on Inchoo ..read more

After the most significant sales days and the madness of Black Friday and Cyber ​​Monday, we haven’t even had time to take a breather, and the Holiday season is already upon us. Numerous brands release colorful new ads during Christmas, offering users products and special deals. If you’re worried that you won’t know how to... The post How to Prepare PPC Campaigns for Christmas appeared first on Inchoo ..read more

We already talked about the main reasons to prioritize PPC Audit, and we also published a quick guide for PPC Audit. Sometimes, one of the most valuable lessons, along with the previously mentioned ones, is also what to avoid. That leads us to today’s topic, where we dive into the most commonly found PPC mistakes... The post The Top 5 eCommerce PPC Mistakes to Avoid appeared first on Inchoo ..read more

The biggest sale of the year is just around the corner. It’s not only a great chance for users to save money on their favorite brands but also a golden opportunity for businesses to boost sales and revenue. With some effort with your PPC campaigns, you can catch more conversions and users and achieve results... The post 8 Key PPC Strategies for Black Friday appeared first on Inchoo ..read more

Magento, a global name in the eCommerce platform arena, has been the backbone for countless online stores since the year of Inchoo’s inception – 2008. Yet, despite its robust backend capabilities, Magento’s frontend has historically been its Achilles’ heel. In this article, we’ll delve into why Hyvä theme has emerged as the premier choice for... The post Is Hyvä Your Next Magento Frontend Solution? appeared first on Inchoo ..read more

In the fast-paced world of eCommerce, where every click and conversion counts, ensuring your pay-per-click (PPC) campaigns are performing at their best is critical. Before we jump into the ‘why,’ let’s take a moment to understand the ‘what.’ A PPC audit is an in-depth analysis of your PPC campaigns. It’s the equivalent of examining a... The post Why should eCommerce Business Owners Prioritize PPC Audit? appeared first on Inchoo ..read more