How Tori Gerbig Launched Pink Lily Beauty Pink Lily Founder, Tori Gerbig shares her inspiration behind launching Pink Lily Beauty. What inspired you to launch Pink Lily Beauty?  Tori: We launched Pink Lily back in 2014 and are fortunate to have built an extremely loyal community over the last decade. Part of our success has been staying close to the customer. We talk to them every day through our social platforms, asking what they’re looking for, like what kind of graphic tees they want, or what’s missing in swimwear, which has really set us apart from the big-box brands. When we realize ..read more

The Pink Lily 2024 Resort Collection is here! Any vacation is a good vacation, but nothing beats a chic girl’s weekend getaway to a warm, sunny spot full of adventure. Build this gorgeous skin-first beauty look with sheer, warm washes of color from our Radiant Bloom Liquid Blush, Eye shadow and Highlighting Drop collection. This beauty look is neutral enough to work across the hot pinks, bold, geometric patterns or elevated neutrals in our Resort 2024 capsule – ensuring you’re always perfectly on-trend and ready for whatever the tide may bring. ​Step 1. Start with tanned, even toned skin Sho ..read more

At Pink Lily, we take pride in our sustainability efforts and continue to create ways in which we can best embody our sustainability values. We are excited to announce our new DTG machine! This new machine will support our efforts, as it will eliminate wasting ink or supplies when creating our graphics, and we’ll be able to make your graphic shirt after your order is placed! New DTG Machine Shop Graphics Benefits of New Machine This new machine's capabilities helps Pink Lily continue to make strides in sustainability:  Vibrant and consistent digital print quality. Mass production of 1 ..read more

Take your outfit to the next level with our Wearing Vs. Styling Series. Elevating basics are easy! Learn how to style vs wear a bodysuit with these simple steps. Start with a Neutral Bodysuit Black bodysuits, white bodysuits, taupe or beige bodysuits - any neutral colored bodysuit is a styling staple that you will use to mix and match with so many items in your wardrobe no matter the season! Long sleeve bodysuits, short sleeve bodysuits, tank bodysuits, sweater bodysuits - the options are endless. A go-to outfit on trend this year is pairing a basic bodysuit with high waisted jeans. Particular ..read more

Fall has arrived and we have the 4-1-1 on the  best boots to pair with your autumn outfits. Stock up on season staples that you can mix and match with both casual fall outfits and dressy fall outfits. Find your inner fashionista with a refresh on your fall shoe collection.   Platform Booties Shop Booties Style a pair of our bestselling platform booties with your go-to pair of faux leather leggings. Platform booties perfectly pair with graphic tees, shackets, and sweaters. Combat Boots Shop Combat Boots Add an edge to your cozy outfit with a pair of fur-lined combat boots. We love ..read more

  Your fall layering styles guide is here! Layering clothing styles to create chic fall outfits is effortless and utilizes styles you likely already have in your closet. Even better - these layered fall looks can be elevated pieces you'll wear on repeat or casual layered looks that you'll be comfortable and cozy in all day long. Layered clothing styles for women can include anything from blazers and lace or mesh blouses to go-to fall staples like shackets and coats. Layering allows you to stay warm and cozy while still looking stylish. By adding layers to your outfit, you can easily ..read more

Fall is almost here and we have the 4-1-1 on all fall fashion trends for this season. Be the first to stock up your fall wardrobe staples with our top selling shackets, pants, denim and more before these sought-after items sell out! We'll show you how to style these pieces so you can look and feel your best all season long. Check out our fall outfit picks below!  Retro Styles Shop Retro Retro outfit inspo is staying on trend for fall this year. Vintage style dresses and retro looks are making an appearance in '70s style dresses, '70s style jumpsuits, and more! Check out plaid pants, fla ..read more

Whether you're heading into your first year of college or packing up your closet once again to move into your dorm, here's a list of go-to styles you'll want for everyday college outfits. Back to school shopping doesn't end after high school graduation! Stock up on outfits to wear to class, dorm essentials, closet staples, and everything else you could ever need for your first year of college. 1. Casual Combinations Shop Graphic Tees Shop Leggings Shop Biker Shorts The first thing to know about walking to class as a freshmen is that it's likely to be very hot for the first few months. Beat th ..read more

Packing for a quick weekend getaway? Our summer vacation packing style guide makes it so easy to check off all the essentials no matter where your plans may take you. From road trip outfits to a dressing up for a night on the town, get ready for your next summer getaway with our favorite fits. Whether you're looking at summer getaways for families, summer weekend getaways for couples or going on a girls trip, we've got the outfit ideas you'll need! Travel Outfit Ideas Shop Travel Outfits Happy Camper Green Oversized Graphic Tee Road Trippin Soft Cream Graphic Tee Day In The Life Magen ..read more

We love an instant outfit for go-to summer fashion! Cute rompers can be such versatile styles for any occasion. Summer rompers, linen rompers, denim rompers, floral rompers - the options are endless! Check out our guide for Trendy Rompers for every Occasion. Rompers to wear to Brunch Shop Printed Rompers Brunch dates are the best! Dressy rompers and jumpsuits with fun, vibrant prints are perfect for those mimosa mornings. It's so easy to add some color or vibrancy into your wardrobe with tropical print rompers. Date Night Rompers Shop Solid Rompers Dressy rompers for women are stunning for ..read more