Google has recently introduced new advertising opportunities on YouTube Shorts, which is experiencing rapid growth with over two billion monthly logged-in users and 70 billion daily views. These opportunities include YouTube Select Shorts, a curated content lineup allowing advertisers to place their ads next to popular videos. ABCDs Framework For Shorts Ads Source The “ABCD” framework is a strategic approach designed to enhance the effectiveness of ads on platforms like YouTube Shorts. Here’s a breakdown of each component: Attention: Capturing the viewer’s attention right from the start is c ..read more

In the fast-paced world of hospitality, efficiency and seamless operations are key to success. Kingston Hotel Group, a prominent player in the industry, has embraced innovation to stay ahead of the curve. One of their notable initiatives involves the adoption of RateGain’s Channel Manager system, which has brought about a significant transformation in their operations. From the moment they integrated RateGain’s Channel Manager, Kingston Hotel Group experienced tangible benefits. The system not only helped them streamline their processes but also resulted in cost savings by reducing the need f ..read more

Dallas, 2nd April 2024: RateGain Travel Technologies Limited, a global provider of AI-powered SaaS solutions for travel and hospitality and a member of Oracle Partner Network (OPN), today announced that its connectivity platform is available on the Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with the Oracle OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners. The RateGain Connectivity Platform with OPERA Cloud ..read more

Planning a vacation can be overwhelming, but Google Maps is rolling out new features to streamline the process, making it easier for travelers to find inspiration, share recommendations, and get a real sense of a place before they even pack their bags. Discover the Best with Updated Lists Google Maps is enhancing its platform to offer trusted recommendations through curated lists from top sites and the Google Maps community. Initially available in select cities across the U.S. and Canada, these updates aim to simplify how travelers discover places to see, eat, and explore. Imagine you’re plann ..read more

Noida, 28th March 2024: RateGain Travel Technologies Limited (RateGain), a global provider of AI solutions for travel and hospitality today announced an upgrade to Adara’s Destination Expenditure Reports, which are used by leading tourism boards and Destination Marketing Organizations (DMOs) across the world to understand spending patterns of visitors at the destination. With this new enhancement, DMOs will be able to track spending patterns for visitors from over 25 origin markets, as well as the top 25 merchants within that destination, giving them a more granular view of what visitors love ..read more

New Delhi, 26th March 2024: RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality, today announced a strategic partnership between its AI-powered airline pricing solution, AirGain, and Summerwind GSA, a distinguished General Sales Agent (GSA) renowned for its innovative approach to airline representation. This alliance aims to redefine the airline industry, merging AirGain’s advanced pricing intelligence with Summerwind’s deep industry experience and global reach. For over three decades, Summerwind GSA has led the way in commercial avia ..read more

What is OTA? Online travel agents connect travelers with different travel services. Unlike traditional travel agencies, OTAs work entirely online. Customers can book hotels, flights, activities, and car rentals using self-service options. As intermediaries, OTAs facilitate transactions between vendors and customers by showcasing a range of options from third-party providers. Expedia, Booking.com, and Hotels.com are some of the examples of OTA. These platforms provide convenience and accessibility to various travel offerings, playing an essential role in modern travel. What does OTA stand for i ..read more

In the ever-evolving landscape of online search and advertising, the recent introduction of the Digital Markets Act (DMA) by the European Commission has set forth significant changes, particularly affecting internet giants like Google. Among the sectors impacted by these regulations, the travel industry, notably hotels, is witnessing a notable transformation in how their information is presented on Google’s search results pages. Understanding the Changes Google, as one of the prominent players affected by the DMA, has swiftly implemented alterations to comply with the regulations. These change ..read more

A hotel booking system is a piece of hotel software that allows guests to make secure hotel internet reservations. In addition to allowing tourists to book directly online, a hotel reservation system gives hotel operators extra features. It gives people a modern, attractive, and user-friendly experience that improves how they utilize the internet today. Online hotel bookings require an online hotel booking system, which provides a forum for both hotels and guests. Hoteliers can manage rooms at their establishments, and consumers can book rooms using the system’s website. In this article, we he ..read more

How to increase hotel revenue? How to improve hotel business? How to increase hotel sales? These are just a few of the questions that always roam around in a hotelier’s head. With the rise of competition in the past decade, people now have more options to choose from when it comes to booking a hotel. In today’s world, everything is just a click away. So, how can you make your hotel business stand out and attract more guests? This article will explore some common revenue management strategies every hotel can use while staying true to its unique identity. Let’s get started! Effective Ways to ..read more