We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive into the data for concrete answers. Our analysis of rate plan categories across our entire portfolio revealed some fascinating insights. Loyalty is gold Outside of the standard BAR (best available rate), rates categorized under loyalty were the most commonly booked across our portfolio. We defined loyalty as any rate code booked as part of a loyalty/signup program such as email, SMS, or via member program rates like iPrefer, Sta ..read more

Diversity, Equity, and Inclusion (DEI) covers a variety of topics and tactics related to the fair treatment of all people. In the workplace, this means creating a space where all employees feel safe and welcome. More and more businesses are starting to implement DEI programs, but there’s no real standard, given the broadness of the topic. Some programs are designed to support underrepresented social groups, some to compile employee resources, and others to signify a progressive company culture. Because of this variation, it can be hard to decide which strategies will work best for your busines ..read more

Hotel metasearch can help prepare your hotel for a world without 3rd party cookies. GCommerce’s MetaDesk explains how. How Does Hotel Metasearch Help With 1st Party Data Collection Chances are, you’ve come across articles and information about hotel metaearch before. It’s emerged over the years as a hybrid marketing and distribution channel, with Google Hotel Ads as the frontrunner. But did you know that hotel metasearch can help your hotel collect more 1st party data and prepare for the end of 3rd party cookies?  Why do I need to worry about 1st party data collection for my hotel? 2023 ..read more

Google generating AI powered travel itineraries in search results  Users that have SGE enabled via Labs in their Chrome browsers can now start viewing Google generated travel itineraries - learn more here and see how your hotel may be visible in these searches. The House votes to ban TikTok  The move by the US government is pushing ByteDance to divest from TikTok within 6 months or face a ban in the US. Since many investors are US based, the general thought by many is that this will happen and US residents will still be able to use the platform. How to optimize your hotel’s meta ..read more

In the dynamic world of website development, understanding the differences and benefits of each website platform is crucial for the success of your online presence. Two popular options that often come into consideration are WordPress and Webflow. Each has its strengths and unique features, making the decision a matter of aligning your specific needs with the capabilities of the platform. Let's dive into a comparison of the two platforms to help you make your own conclusions.  Ease of Use: WordPress: Known for its user-friendly interface, WordPress is widely embraced for its simplicity. W ..read more

As you read this, you're likely content with your hotel marketing and distribution strategy. But just under the surface, a battle rages for your customer, and many hoteliers are unaware. They look at their media mix, replete with reasonable allocations to paid search, social media, display, SEO, and metasearch, and feel like they have covered their proverbial bases. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors.   For too long, the hospitality industry has managed marketing with an emphasis on the expense side ..read more

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. To help you maximize your direct bookings, we've compiled a list of effective strategies that can give your business a boost. Optimize your Hotel’s Website Your hotel’s website serves as the face of your property, and it's often the fir ..read more

Womanhood is an incredibly diverse experience, with each culture and each family having a unique approach to the journey. From quinceañeras and bat mitzvahs to Sweet 16 parties and menstruation celebrations, people from across the globe celebrate womanhood in all kinds of ways.  And GCommerce is no exception! Each member of our team comes from a different background and has a unique experience with the concept of womanhood. Here are some of the GCommerce team’s cultural and family traditions for celebrating womanhood. Alex Scharpf In our family, we don’t really celebrate “womanhood” any d ..read more

In 2022 GCommerce produced a company survey to gather team member insights on its current Cultural Pillars. While the primary goal was to evaluate which pillars needed to be updated in a post-pandemic world, GCommerce also found that many team members requested more education and discussion around Diversity, Equity & Inclusion. And that is how the Diversity, Equity & Inclusion Study Group was formed. Now, over a year after establishing the study group, the company presents a recap of the work that has been done and the outcomes it has generated. View our 2023 DEI Study Group Impact rep ..read more

We frequently get asked what are the most popular hotel offers. While we could have relied on educated guesses from client and team member feedback, we opted to dive into the data for concrete answers. Our analysis of rate plan categories across our entire portfolio revealed some fascinating insights. Loyalty is gold Outside of the standard BAR (best available rate), rates categorized under loyalty were the most commonly booked across our portfolio. We defined loyalty as any rate code booked as part of a loyalty/signup program such as email, SMS, or via member program rates like iPrefer, Sta ..read more