Hoteliers are invited to celebrate the unsung heroes of hospitality by sharing stories, photos, and nominating their team members for 2024 Night Auditor of the Year. Otelier, the hospitality performance optimization platform that puts data and efficiency at the heart of hotel operations, is once again preparing to shine a spotlight on the unsung heroes of hospitality with the celebration of the second annual Night Auditor Appreciation Day on May 18. Night Auditor Appreciation Day is dedicated to recognizing and honoring night auditors at hotels across the country for their tireless efforts and ..read more

What’s a buyer persona, anyway? You’ve probably heard that term floating around a lot, but do you actually know what a buyer persona is, how it’s constructed, and why it’s an important element of a smart marketing campaign? If you’re familiar with the concept but fuzzy on the details, pull up a chair. Let’s dig in Buyer Persona Basics Also known as customer avatars, buyer personas are fictional, generalized representations of your ideal customers. They’re created based on market research, data analysis, and real customer insights. These personas represent the common needs, preferences, motivat ..read more

Your brand story is the secret sauce that sets your business apart from others in your category or industry, so it’s crucial to develop a narrative that helps you connect with your target audience through shared values and emotional bonds. For luxury companies, whether event venues, hotels, medical spas, or others, a brand story is a combination of history, craftsmanship, exclusivity, and emotion, all woven together in a powerful story that speaks clearly to your discerning target audience. Every luxury brand story is bespoke, but here are some common threads that can help you build a strong f ..read more

It might feel like every company out there has a dot-com, but the truth is that 27 percent of small businesses don’t have a website. For many of them, it’s about budget. Challenges like low website traffic, advanced functionality, and maintenance costs outweigh the benefits, especially if they can just have a social media presence. At the same time, those companies say they would use a website to help customers make purchases online and showcase their products and services. The study revealed that 87 percent of the small businesses without a website plan to build one in the next few years ..read more

U.S. based company continues global expansion bringing industry veteran to spearhead efforts WorldVue®, the trusted provider of video, digital infrastructure, wireless connectivity, and professional services to guest-centric properties worldwide, announced the appointment of Chris Coles as Chief Business Development Officer. In his role, Coles will be responsible for leading WorldVue’s international expansion efforts, driving growth, and strengthening the company’s presence in key markets around the globe. This announcement follows the most recent development of entities in Europe and Asia. Co ..read more

Marriott Hotels and Manchester United “Suite of Dreams” at Old Trafford One lucky fan can stay overnight at Old Trafford for an immersive experience that celebrates the football, fashion, and culture of Manchester United’s most iconic era, only through Marriott Bonvoy Marriott Hotels®, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, evolves its partnership with Manchester United to unveil a reimagined Marriott Hotels “Suite of Dreams” at Old Trafford. This curated suite experience will celebrate the heart of cultural and football greatness, transporting fans back to ..read more

Six Senses, part of the IHG Hotels & Resorts luxury and lifestyle portfolio, and Select Group, a renowned real estate developer headquartered in Dubai, have signed an agreement to launch Six Senses Residences Dubai Marina. This further solidifies the successful partnership that has already launched the award-winning Six Senses Residences The Palm, Dubai, which will also be home to Six Senses Place, the first wellness and social club in the United Arab Emirates. What makes Six Senses Residences Dubai Marina special is how it will proactively redefine healthy living from the ground up. Takin ..read more

The International Luxury Hotel Association held its first board meeting of the LA Chapter on March 22 at the offices of Hodges Ward Elliott. Marcus Lee, Executive Vice President—Development, HVS, started the chapter and will serve as the Chapter Head. “I’m thrilled to be joined by such an esteemed group of hospitality experts in establishing the Los Angeles Chapter of ILHA. I’m thankful to each of them for their help in initiating this LA Chapter and participating on the Board. As a center of culture and entertainment, Los Angeles is a trendsetter in delivering luxury travel experiences.  ..read more

In a significant move to enhance revenue opportunities for property managers, Solonis – powered by RMS Cloud is excited to announce its partnership and successful integration with Vrbo, a global leader in vacation rental marketplaces. This collaboration marks another milestone in delivering innovative solutions to property managers and guests worldwide. Renowned for its cutting-edge Property Management Software, Solonis empowers hospitality operators to manage their vacation rentals with unparalleled efficiency. Its platform is designed for scalability and flexibility, encompassing all propert ..read more

Despite the urgent need to achieve net-zero emissions, global progress has fallen short of the necessary trajectory. However, amidst this challenge lies a myriad of opportunities to expedite our efforts and align with decarbonization objectives to propel the transition towards a sustainable, net-zero future. Read the report by McKinsey here. The post The Shift to Net-Zero: Embracing a Sustainable Future appeared first on International Luxury Hotel Association ..read more