APPLE PODCAST | SPOTIFY | YOUTUBE “One of the easiest ways to connect with people is through your own faults and failures… I’m a really big beleiver in really sharing and truly connecting with people.” Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique,  sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it! Facebook Ad Strategies for Small Business Retailers A Dream That Sparked a Business April’s journey began w ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE Have you ever felt the dreaded pressure of a salesperson looming as you enter a retail store? The familiar question, “Is there anything I can help you find?” hangs in the air, often met with a polite decline as you assert, “No, thanks. I’m just looking.” In the realm of sales, this encounter is often referred to as the “kiss of death question.” But what if there was a better approach to securing the perfect sale? In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy. Let’s explore how to transform cus ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE “If you really want to reach more people, if you really want to find new shoppers, if you want to get your brand in front of new eyeballs, whether it’s local to come in through your front door or whether it’s national to just come on your site and buy, ads are a really great way to do it faster.” Welcome back to the Boutique Chat podcast! In today’s discussion, I am chatting with The Boutique Hub’s Director of Digital Marketing, Jeff Fenn. We’re addressing common queries and misconceptions surrounding ads, aiming to demystify this essential aspect of modern ..read more

Video has become a non-negotiable tool for businesses and individuals to reach an audience nowadays. Small businesses can drive online and in-store traffic by simply leveraging a good video strategy. Now, I know that a video strategy for your business can seem intimidating, but we’re here to give you clear content ideas to take the stress out of video for your business. Here are five effective ways to drive traffic to your small business with video. Teach Your Followers Something One of the most effective ways to attract traffic to your website is by providing valuable content that addresses y ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE Welcome back to another episode of Five Minute Friday! In the world of entrepreneurship, the phrase “cash is king” often takes center stage. Undoubtedly, financial stability is crucial for any business. However, what if I told you that there’s something even more essential than cash? Something that not only leads to more cash but also shapes the very essence of your enterprise? That something is culture. In this week’s Five Minute Friday podcast, we’ll delve into why culture reigns supreme in business and how it directly influences your success. Why Culture ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE “Understanding the intricacies of garment creation sheds light on the misconceptions surrounding the industry. There’s so much more than meets the eye when it comes to creating garments, and it’s often under appreciated.”  Welcome back to our podcast this week! We’re thrilled for today’s conversation with Philippa Comfort, where we dive into the intricate details and behind-the-scenes workings of the fashion industry. Philippa, with her wealth of experience and insights, sheds light on aspects of design and production often overlooked by most. Let’s di ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE Welcome back to another episode of Five Minute Friday! Today, I’m excited to share with you one of my all-time favorite business quotes: “Measure what matters.” In the dynamic world of retail, this mantra holds even greater significance. So let’s dive into the key metrics you should be tracking to ensure your retail business is on the path to success. Key Metrics for Retail Success Inventory Management Your inventory is the lifeblood of your retail business. It’s crucial to monitor metrics such as inventory on hand, classification performance, markdowns, and ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE “The secret sauce is that there is no secret sauce … It’s a combination of all the things… doing all of those things consisitently and doing them well.” Jincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Exchange, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer’s demographics, personality, and style preferences, as well as the importance of personalized customer experiences and effective feedback loops in refining her boutique ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE Are you ready to supercharge your retail knowledge and your business growth? We’re excited to introduce Five Minute Fridays, a brand-new Boutique Chat podcast series designed to deliver quick, actionable tips directly to you. In this episode, I’m breaking down the major retail acronyms every retailer should know—no matter what kind of business you’re in. Let’s get to it! Retail Acronyms Every Retailer Needs ROI (Return on Investment) As a CEO, it’s crucial to evaluate the ROI of your time and resources invested in projects. Remember, the output should exceed ..read more

Yes, you read that title right. We want YOU on our main stage at Boutique Summit 2024! The Boutique Hub Team is looking for one small business owner to join our Main Stage panel titled “Not Just an Overnight Success: Overcoming the Odds to Survive & Thrive in Difficult Times”. Does that describe your business journey? We want to hear about it! Submit a video showcasing your perseverance & determination to overcome adversity and thrive as a small business owner. No business is too big or too small! Our team will then select one lucky winner on April 19th to join Ashley Alderson on the m ..read more