APPLE PODCAST | SPOTIFY | YOUTUBE Welcome to another edition of Five Minute Friday! Today we’re diving deep into a concept I am truly passionate about: the power of niching down in business. This idea has not only shaped our approach at the Boutique Hub but has also proven to be a game-changer for many in the boutique and retail industry. The Riches are in The Niches Why Niching Down Matters In a world dominated by giants like Shein and Temu, trying to compete as “another online trendy affordable boutique” is like being a small fish in a vast ocean. But there’s a strategy that can set you ap ..read more

Sourcing wholesale is one of the most important aspects of being a retailer. A great wholesale sourcing strategy can set apart a great business from a struggling one. Here are our biggest tips for sourcing wholesale successfully for your business in 2024. Know Your Customer: Understanding your customer is the foundation of a successful wholesale sourcing strategy. Identify their preferences, purchasing behavior, and expectations. Tailor your product selection to meet their needs, ensuring that your offerings resonate with your target audience. Plan in Advance: Anticipate market demands and pl ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE “Closing does not mean failure. Closing means there’s just a new opportunity waiting for you. You still have value, and you still have so much to offer this world. You can’t let fear keep you from finding something new, from finding a new path, and from opening a new door.” – Megan Crabtree Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to chat with Megan Crabtree, a former boutique owner and now a Boutique Hub employee. Her journey offers profound insights into navigating change, making tough decisions, and finding new paths. T ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE Whether you’re preparing for your first trip to the market or you’re a seasoned attendee looking to enhance your approach, knowing the right questions to ask vendors is crucial. These inquiries not only help you understand the potential for a partnership but also ensure that the brands you choose to work with align perfectly with your business’s needs. Here are six key questions you should always ask: Six Questions to Ask Wholesale Vendors at Market 1. Do You Offer Zip Code or Territory Protection? Some brands offer zip code or territory protection, meaning ..read more

It’s official! We’re so excited to announce our partnership with Road Runners! Who is Road​ Runners? A leading sales agency with 50+ reps across the United States, Road​ Runners represents a vast assortment of leading brands, including giftware, apparel, stationery, books, toys, baby, fashion, fragrance, and personal care products. What does this mean for members of the Boutique Hub? Sales Reps have incredible industry and product knowledge on sales strategy, product knowledge, sell-through strategy, and merchandising. They often are the first to hear what’s working and what’s not in our indu ..read more

It is almost time for the Atlanta Spring Cash & Carry  Market and the Hub team couldn’t be more excited to kick off the year with a great show. We know how busy market days can be so we wanted to make sure we provide you with all of the tools to maximize your trip to Atlanta Market!   May 2024 Spring Cash & Carry Dates Showrooms Monday, May 6 – Wednesday, May 8, 2024 9am – 5pm Temporaries: Monday, May 6 – Tuesday, May 7, 2024 9 a.m. – 5 p.m.  Wednesday, May 8, 2024 9 a.m. – 2 p.m. From jewelry to furniture and everything in between, restock your inv ..read more

Summer for retailers can typically be a slower sales period. These summer sale ideas can help attract new customers and increase sales to avoid the seasonal slump. Summer Sale Ideas Themed Flash Sales Organize flash sales that last for a limited time (like 24 hours) and revolve around fun summer themes. For example, have a “Beach Day Essentials” sale featuring items like sunglasses, hats, and flip-flops, or a “Summer Nights” sale with lightweight jackets, scarves, and jewelry suitable for cooler evenings. Promote these on social media with vibrant visuals and countdowns to create urgency. Suns ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE “Skills can be taught, but the core essence of who you hire should come natually. Focus on finding people who embody your comapny’s core values rather than just looking for specific skills.” Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have Jackie Koch, a seasoned HR and recruiting professional turned consultant. Building a business from the ground up is a thrilling journey filled with excitement and challenges. Often, entrepreneurs find themselves in uncharted territory when it comes to managing people. The transition from ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE In today’s digital age, mastering the art of online sales is crucial for businesses aiming to thrive in the competitive market. Just as there are strategies for brick-and-mortar sales, there exists a five-step process tailored for the online realm. In this week’s Five Minute Friday podcast, I delve into a five-step process to revolutionize your sales strategy. Let’s explore how to transform customer interactions from mere transactions into meaningful connections. Steps to the Perfect Online Sales Process Step 1: Relating The journey begins with building a co ..read more

APPLE PODCAST | SPOTIFY | YOUTUBE “One of the easiest ways to connect with people is through your own faults and failures… I’m a really big beleiver in really sharing and truly connecting with people.” Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have April Rector, founder of The Light House Boutique,  sharing her journey of starting a boutique and the challenges she faced along the way. April shared so many insightful stories, let’s get into it! Facebook Ad Strategies for Small Business Retailers A Dream That Sparked a Business April’s journey began w ..read more