In today’s digital landscape, travelers turn to social platforms for inspiration and recommendations, and your hotel’s online presence holds the key to its success or failure. A robust social media presence is not just an opportunity for brand awareness but a necessity for properties looking to thrive in the competitive hospitality industry. Whether you are a bed-and-breakfast or a luxurious resort, mastering the art of social media can significantly enhance your brand visibility and audience engagement, ultimately driving bookings. Are you leveraging the full potential of social media in your ..read more

Over the last few years, social media has become one of the most significant influencing factors for travelers. In a study conducted by Statista in 2023, 75% of respondents were influenced to travel to a destination by social media. Users are looking not only at hotel websites but also at photos and videos posted by the property on social media. These posts give potential guests a more realistic view and can influence them to book or not. The number one rule of posting content on social media is authenticity. Being honest about your property online lets guests know exactly what to expect upon ..read more

You have heard and will hear it again: content is king. Our current social media landscape has put immense pressure on showcasing real-life, “relatable” photography instead of staged, “stock” photos. And while most hoteliers know that real experiences sell better than posed, the problem arises in executing content creation. So, how do they attain content without having to do it themselves? User-generated content (UGC) and influencer marketing have ushered in a new digital marketing standard that strives to capture and post content that everyday customers can relate to. What does this mean for ..read more

Check out the top 5 takeaways from the 2024 Hunter Hotel Investment Conference and what they mean for hoteliers. Host Ryan Embree gives insight into key topics and conversations from the event for listeners so don’t worry if you weren’t able to attend or mis. All the must-know details are right at your fingertips. Tune in! Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where ..read more

What is a Strategy? A social media strategy is a meticulously crafted plan that outlines how a company will leverage various social media platforms for its specific goals. This strategy involves setting clear objectives, choosing appropriate platforms, creating content, engaging with the community, scheduling posts, and analyzing performance metrics. Social media strategies can change over time as platforms and trends continue to evolve. Target the Right Audience Before thinking about anything else, hoteliers must establish who their audience is. Looking at prior guest details, analyze their ..read more

In an age where social media has evolved from solely being experience-sharing platforms to being the source of all information, companies can no longer deny the importance of having an online presence. Consumers tend to trust the legitimacy and relevance of a brand if they are active on various social media sites.  Social media offers golden opportunities that don’t require luck, just a little time and effort. For several reasons, making time for your company’s online presence could propel your business ahead. Let’s dive into what these are and how to take advantage of them! Your Guests A ..read more

The winter season is a busy time for hoteliers, and this year’s winter guest sentiment report reflects just that. Even though the temperature outside was dropping, guest sentiment on online review sites steadily rose.  Guest sentiment data provides a clear insight into what travelers feel and say about their hotel experiences as well as when and where they are taking them. By analyzing over 7 million guest reviews, 1.7 million guest sentiment tags across 24 of the most prominent review sites, hoteliers can utilize this data to make informed decisions to adapt and improve their operational ..read more

Former CEO and President of the AHLA, Chip Rogers, joins the Suite Spot to discuss the state of the industry and how hoteliers can make 2024 a successful year. This episode is filled with expert advice, industry insights, and trending topics so tune in to get the 411 on what developments are going to impact your hotel business! Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot ..read more

  A meaningful strategy for responding to reviews is critical for hoteliers and their properties. Over time, this strategy has evolved from being a nice-to-have to a must-have. But how exactly do you make sure you are responding appropriately and correctly? This webinar will cover the following topics, including:  How online review response has evolved How to resolve issues related to negative guest experiences How to appropriately respond to positive guest feedback  How to celebrate all feedback left by the guest Within the last couple of years, even months, the world has s ..read more

Each year, it is a good idea to take a moment to review your hotel portfolio’s online presence by doing a little bit of “digital spring cleaning.” This is an annual audit of a hotel’s digital channels including social media, online reputation, review responses, and website.  Optimizing each of these outlets is a great way to ensure they align with the hotel’s digital marketing strategy to grow occupancy and drive revenue growth. Evaluating your hotel portfolio digital presence early in the year allows for timely adjustments that lead to a comprehensive and effective hotel digital marketin ..read more