Gift cards are a key part of the guest engagement ecosystem often acting as a way that guests can share their favorite brands with others. Also, in today’s mobile-oriented world, e-gift with recharge acts as a way for guests to store value that they can use for regular orders. So choosing the right provider is key. Gift Card Tips Gift cards help you extend your brand presence beyond your locations by expanding your channels and meeting your guests where they are. You can also offer online or virtual gift cards. Beyond that, you can expand to third-party and discounted third-party retailers, b ..read more

The great thing about selling gift cards is that it’s about more than making a gift of a nice meal – it’s about giving someone a great experience. Full-service restaurants know this, and they’ve realized that gift cards are an ideal way to turn first-timers into regulars… and regulars into brand ambassadors. Because gift cards, after all, always bring customers back to the brands they love. So how do restaurants go about winning gift card sales? Do they take a one-size-fits-all approach? Or is their strategy to get a little more targeted and a little more nuanced? Let’s take a look. A Remarkab ..read more

There’s some tasty news to celebrate this summer. Delish Sisters, a fresh and wholesome food brand from South Africa, opened its first-ever U.S. location at Clemson University’s new The Shepherd Hotel, a full-service accommodation that employs individuals with disabilities. Delish Sisters sought out Paytronix technology for online ordering and delivery, customer loyalty, gift cards, and the launch campaign. As part of the Paytronix Gives Back program, the cost of the programs were covered in full. According to the Delish Sisters’ website, the eatery’s collaboration with The Shepherd Hotel and ..read more

Although customer tastes are trending toward takeout, delivery customers remain a critical segment to embrace. That’s because one key learning from the last two years is that delivery customers are different, and in a good way. Paytronix has published The Order & Delivery Report 2022, which details this trend and the data surrounding it. This blog and the ones that follow will highlight findings from that report, as well as sheds new light on recently acquired data. Delivery guests order more, tip more, and are more loyal. While both takeout and delivery subtotals increased roughly 15% in ..read more

Customer behavior is always changing – and to keep up, all restaurants need to be able to provide a top-of-the-line guest experience.  Whether your guests come into your locations or order online, they should have the ability to engage with loyalty programs, purchase and redeem gift cards, and place their orders with ease.  While national chains have a lot of resources at their disposal, using the right technology can level the playing field and help independent restaurants and small restaurant groups compete.  As a provider of enterprise-class customer experience products to re ..read more

The COVID-19 pandemic was extremely disruptive to the restaurant and c-store industries. Consumer behaviors toward dining and restaurants shifted quickly at the pandemic’s onset in early 2020, and even as pandemic restrictions begin to ease, consumers don’t appear keen to revert to their old ways. .The Order & Delivery Report 2022, which details this trend and the data surrounding it. This blog and the ones that follow will highlight findings from the Paytronix Order & Delivery Report 2022, as well as shed new light on recently acquired data. Certain habits appear to have changed perma ..read more

t’s a food-service marketer’s dream: the ideal guest experience from couch to couch.  A great promotion targets the proper segment of guests with an impeccably relevant offer. When the offer is redeemed, the order experience is frictionless to prevent transaction abandonment. And of course, the right follow-up message is then sent to ensure that guests will continue patronizing your brand (and tell their friends). Paytronix takes the guesswork out of this process with tools that enable the savvy marketer to create a perfect menu, streamline the guest experience, and keep customers coming ..read more

Two decades ago, the only item in a food service establishment’s tech stack was the point-of-sale (POS) system. Such an arrangement is nearly unthinkable today, as a thriving modern restaurant relies on a dizzying number of advanced solutions. Technology impacts every customer touchpoint, every interaction between front and back of house, every accounting decision, and every supply concern.  As an industry leader in ordering-and-delivery and loyalty software for the past 20 years, Paytronix has helped optimize the tech stack of thousands of clients. These simplified tech stacks limit the ..read more

“Grow or die” has long been an axiom of the restaurant business. With the global pandemic receding and labor costs rising, restaurants are adjusting to serving larger groups while trying to overcome competition from virtual brands. From touch-and-go streamlined operations to ghost-kitchen preparation, the Paytronix platform minimizes growing pains for your innovative brand. Capacity Management: Even in the heat of a rush, Paytronix keeps your kitchen cool. As demand for ordering and delivery has increased, underprepared restaurants have been buckling under the pressure, often cancelling or co ..read more

Today, the Top Women in Restaurant Technology Awards program honored Regina Jerome, Senior Vice President of Information Technology at Uno Pizzeria & Grill, as one of a select number of outstanding women from both restaurants and technology suppliers who are reimagining restaurant processes and operations while demonstrating excellence in leadership, inventiveness, and skill. As a longtime partner of Uno Pizzeria & Grill and a close collaborator with Regina, the entre Paytronix team celebrates this honor.  Regina has been active in restaurants ever since she was a head waiter 32 ..read more