Home Articles Destinations Transforming Community Sentiment Towards Tourism By Nic Cooper, Regenerative Tourism Specialist Published on March 18, 2023 What happens when a community turns it back on tourism? This has become an occurrence in destinations across the world where the direct and indirect consequences of tourism having a negative impact on communities, has led to an anti-tourism movement. In some circumstances communities have taken matters into their own hands and put up fierce resistant to visitors. In Barcelona in July 2017, a group of masked protesters attacked an open-t ..read more

Home Articles 10 Simple Tips for Tourism Businesses on their Sustainable or Regenerative Journey By Nic Cooper, Regenerative Tourism Specialist Published on March 9, 2023 Adopting a 'purpose before profit' ethos has the potential to be economically beneficial to tourism businesses whilst also supporting the community and having a long-term positive impact on the environment. How to embed these sustainable or regenerative practices into day-to-day operations and decision making, is very different for each business. However, the principles remain the same that all businesses can utilise ..read more

Home Articles How Tourism 'For Good,' Is Good For Business By Nic Cooper, Regenerative Tourism Specialist Published on February 22, 2023 It may come as a surprise to some that businesses can boost their bottom line by making their business more sustainable. Tourism businesses with solid sustainable practices who communicate these strongly can earn more revenue whilst also saving business costs. So not only does it make business sense environmentally and socially to become a purpose driven tourism business, it’s also good for business from an economic perspective. A Nielsen report foun ..read more

Home Articles 10 Budget Friendly Eco Practices for Tourism Businesses By Nic Cooper, Regenerative Tourism Specialist Published on February 8, 2023 Many businesses have the perception that you can have profits or sustainability, but not both. Or that being a sustainable business costs more. For small tourism businesses, the pressure of budget and resources to infuse sustainability across your business can be seen as a barrier. AccorHotels has saved millions of euros by encouraging guests to reuse towels and conserve water and a portion of that money has gone into conservation ..read more

Home Articles The First Steps for Sustainable Tourism Businesses By Nic Cooper, Regenerative Tourism Specialist Published on February 1, 2023 It’s safe to say that these days, sustainability is on the tip of the tongue for many businesses and consumers when making decisions. We see the term ‘sustainability’ in adverts, articles, packaging, political campaign promises, and on many businesses’ websites. Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmenta ..read more

Home Articles Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. Holding a Sustainability Accreditation or Certification can be a badge of honour which builds trust and reputation and is a contributing factor to your businesses success. It’s safe to say there are quite a few eco-accreditations out there with varying degrees of difficulty and costs. The below ..read more

Home Articles Reimagining Visitor Economy Success for your Destination By Paige Rowett Published on February 24, 2023 The pandemic was truly a double edge sword for our regional tourism destinations. On one hand, lockdowns impacted businesses and livelihoods immeasurably, particularly in States and Territories that had long-term lockdowns. And on the other side, when lockdowns ceased, but borders were still closed, our nature-based experiences and other environmental assets received unparalleled visitation which led to irreparable damage to some of our tiny, precious, special places ..read more

Home Articles Regenerative Tourism vs Sustainable Tourism – The future of our industry, traveller and planet By Nic Cooper, Regenerative Tourism Specialist Published on February 1, 2023 As an industry, we have a clear understanding that the conscious traveller is no longer ‘niche’, but mainstream. Recent Future of Demand research by Tourism Australia suggests that more than 75% of travellers are committed to sustainability in some way. ‘Sustainability is increasingly influencing traveller choices in terms of where to go, how to get there, where to stay and which experiences, they eng ..read more

Home Articles Inclusive Tourism: What it means, and why it’s important to all Tourism Brands By Paige Rowett Published on January 18, 2023 Inclusive Tourism is a major market sector with an estimated 4.4 million people living in Australia with a form of disability, that's 1 in 6 Australians. According to a report commission by Tourism Research Australia, 14% of the population of Australia has a need for an accessible tourism experience. The total tourism expenditure attributable to the group is approximately $8bn per year as part of overall tourism expenditure. That's an incredib ..read more

Home Articles 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. It is the most important thing you can get from potential customers. Why? Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that their money will be well spent. Trust that it will be worth their time and effort to visit you. Trust that your tourism experience will be what they expected. No trust = your potential customers wont buy or visit. Neilson’s Global Trust in Advertising ..read more