Starting A Wedding Business
Real Flower Business Blog
by Alison Ellis
1w ago
I am so excited to share that I’m a guest on The Flower Podcast this week! Scott and I have talked a few times before (you can find all of my past episodes HERE!) and this week we’re talking to floral designers and farmer-florists who want to add weddings into their current business model. Click below to listen or head to wherever you get your podcasts to tune in today!     Learn More About Alison Here!   Get Workshop Details Here   Find A Full List of Course Offerings Here ..read more
Visit website
Workshop for Florists in Vermont
Real Flower Business Blog
by Alison Ellis
2w ago
Announcing A Spring Workshop for Floral Designers and Farmer-Florists! Join us for 2 Days of Hands-On Training with Françoise Weeks, Phebe Robinson-Higgins & Alison Ellis, April 17 & 18th at The Round Barn, Waitsfield, Vermont. Including Foam Free Woodland Techniques, Business Coaching On How To Sell A Wedding & Price For Profit, and Everything You Need To Run A Successful Pop-Up Shop in time for Mother’s Day! Get the resources you need to level-up your passion & career.  Limited to 20 Seats. Doors Are Open Now! Click Here For Details! Pack your tools, bring your refillab ..read more
Visit website
Should Florists Use Artificial Intelligence In Marketing?
Real Flower Business Blog
by Alison Ellis
3w ago
Everyone’s talking about using AI to automate, but what role should automation play in your floral design business? It’s tempting to lean into automating your business–and I get it, it’s enticing to take the “thinking” out of your work and let someone else handle it! But there’s truly no replacing the human-to-human interaction and connection that your brand can create with your customers! (By the way, that’s why the intern that’s assigned to “handle your social media” may not be getting the results you’d hoped for!…because they don’t have the client-focus that’s required to really connect wit ..read more
Visit website
Engagement on Instagram Is Down
Real Flower Business Blog
by Alison Ellis
2M ago
Have you heard that engagement is down on Instagram lately? Some of the “most popular” flower famous folks I follow have been mentioning this for the last few months, but what does that REALLY mean for their business…and more importantly, what does that mean for YOUR business?   Well, let me show you a few quick REAL numbers from some of the “successful” instagram accounts I follow with 90K-100K followers.   First, a note….I know I’m not the only one who looks at numbers like these, but when you’re looking at your own “Instagram stats” and adding up your “likes”, keep ..read more
Visit website
Real Flower Business Courses Are Moving
Real Flower Business Blog
by Alison Ellis
2M ago
We’re Moving! No, I’m not moving out of Vermont, but I’m moving my online business courses to a brand new site! This is a big move–and one that I’ve been putting off for a long time now! So I’m very excited to invite you to check out the new site HERE. Flower Math is the first course I ever made, so it’s only natural that it would be the first course to find a new home on the new site! Existing Flower Math Students will be granted access to the new course platform–so if you’re already enrolled in Flower Math check your email for a Flower Math Course Login (and don’t forget to check your s ..read more
Visit website
2022 Florist Education
Real Flower Business Blog
by Alison Ellis
2M ago
Running a business requires you to think ahead. I’m always looking forward in my business. If you’ve been following my posts for any amount of time, you may already know that since I’m constantly encouraging florists to “make a plan” and “set new goals” and “look at the real numbers” so you can actually fulfill the vision you have for your business and your life. This month, I’m making some BIG moves in my own business–for example, I’ll be moving my online courses to a new site, which is both exciting and slightly terrifying all at once! And I’m not done teaching for the year, yet! In fact, I ..read more
Visit website
How Should Florists Set A Minimum
Real Flower Business Blog
by Alison Ellis
4M ago
I’ve heard a lot of questions from florists about Setting Minimums (and raising minimums!) lately, which is why I was live today on Instagram to talk about How Florists Should Set A Minimum in their business. You can catch the replay from Instagram below! Whether you already have a minimum or you’re just figuring out how to establish a minimum, this chat is for YOU! Here’s what’s covered: ➤Why Florists Need A Minimum ➤How To Determine A Minimum For Your Business ➤How To Communicate A Minimum To Customers   Fact: Setting a Minimum isn’t a strategy to “attract customers”; it is meant to he ..read more
Visit website
August Sale
Real Flower Business Blog
by Alison Ellis
5M ago
August Sale Is On Now! If you’re in charge of sales and marketing in your floral business, you can get my BEST tips for attracting great customers and talking about your brand with confidence inside 2 of my MOST popular courses on sale now! (Sale Ends August 31st!) Here’s what you get: Website Bootcamp You can book better clients and pre-qualify new inquiries with a few strategic tweaks to your website!  This easy, informative 3-Day Bootcamp shows you the most important (and easiest) changes you can make to your website ASAP to help you attract more clients who are excited to work with y ..read more
Visit website
11 Tips To Update Your About Page
Real Flower Business Blog
by Alison Ellis
5M ago
Do you know that your About Us Page is one of the MOST viewed pages on your website? An interesting About Page works like a magnet to attract great clients to your business. But if your website is “borderline boring”, you could actually be repelling clients. I know it’s not always easy to talk about yourself with confidence, but your About Page MUST tell a compelling story that establishes trust and makes it clear that you are the BEST choice! So if you want to reach better customers, I put together a 1-hour training for my Patreon Members with 11 Tips To Improve Your About Page and for a lim ..read more
Visit website
How To Book A Wedding In 10 Days
Real Flower Business Blog
by Alison Ellis
9M ago
A floralpreneur® asked: “Do you offer any courses or advice on how you do your consultations and process? I have seen you post that you have a phone conversation with a client for weddings and then you usually don’t really have much contact until delivery/setup day of wedding. Just wondering how you go about doing this, so that you are not in constant back and forth with the client? Thanks!” I offer a ton of resources for florists to help book weddings and write proposals quickly, inside my Wedding Templates AND I’m going to dive into this question in more depth inside Patreon member tra ..read more
Visit website

Follow Real Flower Business Blog on Feedspot

Continue with Google
OR