
Real Flower Business Blog
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Cover blog posts on floral industry, flower blog, floral design, home-studio florists, building brand, marketing, floral workshops, flower business, and more. My online business courses, group training and private coaching is created to help floral designers increase profits, book better gigs, type fewer emails & build awesome websites.
Real Flower Business Blog
2w ago
How do you deal with difficult customers? A florist asked the other day, “How do you “break up” with a customer?” In other words, what should you say when you can tell that a client isn’t going to be a good fit? In this case, the customer did not sign a contract or send a…
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Real Flower Business Blog
1M ago
Are you growing or maintaining your business? To kick off the new year, I was live on YouTube to share some thoughts on growing your business and maintaining what you’ve built! You can watch it now! This is the first topic for the year because not every year is a growing year in your business…
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Real Flower Business Blog
1M ago
How important is it to have a CEO mindset in your floral business? Today, I have a few tips on how getting into a CEO mindset will help you to EASE into the new year–without adding anything to your to-do list! Because when you run a business and you do “all the things”, it can…
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Real Flower Business Blog
2M ago
Do you want to book some more events for 2025? Well, are you ready for engagement season? Today, I have 3 Tips To Help You Prepare for Engagement Season–or whatever season your business may be entering–so that you can attract more of the right customers to your business! Click to watch now: Join the Marketing…
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Real Flower Business Blog
3M ago
Hello Floralpreneur®! I just wrapped up my 23rd wedding season and while I’d love to say that I’m about to kick back and relax or that I popped the cork on a bottle of bubbly and boasted of my successful season, that’s not the truth! Because this is actually the time of year when I…
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Real Flower Business Blog
3M ago
Are you a floral designer or farmer-florist who wants to add weddings to your offerings or improve your current booking and design skills? Wedding Bootcamp is taking place April 27-29th, in Waitsfield, Vermont and there are 9 seats open! Get all the details here and sign up today to save your seat.
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Real Flower Business Blog
4M ago
Last week, I had the privilege of talking to a couple of florists in some 1:1 coaching calls and one new florist asked: What are your top 3 pieces of advice that you’d offer to a new florist? There’s more than 1 way to answer this question, but I want to share with you what…
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Real Flower Business Blog
5M ago
It’s the most wonderful time of the year–at least when it comes to pricing and profitability in your business! It’s almost fall which means it’s time for my Pricing Chat for Florists! Join me on Tuesday, September 17th, at 12pm ET/9am PT to walk through the 3 Most Important Numbers Florists Need To Know…
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Real Flower Business Blog
5M ago
How can you be more consistent with blogging and social media so that you attract the best customers, but also follow a strategy that’s practical and simple? I got this question from a member of my Patreon Community the other day, which was actually more like 8 or 9 questions, so I answered them live…
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Real Flower Business Blog
5M ago
I’ve been in the midst of my wedding season here in Vermont, but I’ve received some very relatable questions from florists recently, and I want to start with the following from a member of my Patreon community who wrote: “I struggle with really making the customer feel super confident in booking our services ASAP. Would…
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