As a florist, Valentine’s Day can be the busiest time of the year. With only a few weeks left until the big day, it may seem like you’ve already run out of time to plan an epic marketing strategy for your shop. The following ideas can help you turn last minute into first, and provide some more creative ways to boost your floral marketing  for the Valentine’s Day rush. Interact With Customers Via Social Media.   Social media marketing is a great way to market your floral business, especially for last minute promotions. If you want to stay on top of current trends and reach out to c ..read more

With 2022 coming to an end and the start of 2023 just around the corner, the new year is bringing some amazing new colors and styles to the floral industry. Let’s take a look at what is the 2023 floral trends. Pantone’s Viva Magenta Color Pantone Color Institute just announced the 2023 color of the year – Viva Magenta! Viva Magenta is a strong and engaging color that is animated from the color red which has a rebellious spirit and makes a stand-out statement.  This bold magenta color can be used in bouquets, weddings, table centerpieces, and more by adding a pop of color. Some popular m ..read more

  image via vouge via pinterest   The holidays are an exciting time, with people getting together, wrapping gifts, decorating the house inside and in, and celebrating with loved ones. For florists, though, this time can be overwhelmingly busy with orders for arrangements, large-scale installations, and creating and selling festive wreaths. For that reason, it’s a good idea to get ahead of the rush and organize your flower shop to set you up for success at this wonderful time of the year!   Photo via Olive & Rust   Make Good Use of Shelving The first tip for the supreme ..read more

Everyone loves to get flowers, but there is more benefit to a person’s health than one might think. Keeping any kind of plant around the house can help improve air quality and brighten up a space, but flowers specifically have been linked to improving a person’s mental health.  Mental Health Awareness Week this week (October 2nd – 8th) – as a florist, you can help people feel better every day by providing a beautiful bouquet to have in their homes. Your customers can gift it to someone who needs a smile, or they can walk in and buy something for themselves to feel better. Whatever the re ..read more

The busy season is almost upon florists again yet many may not even know it. We’re not talking about the Christmas through Mother’s Day that keeps us busy in the spring – this is autumn! The season that sends many potential customers rushing to big box stores, hardware stores, and even greenhouses when they should be rushing to your flower shop. This is an important three-month decorating season that florists have much to offer to. Below are some tips to make sure you’re taking advantage of the autumn sales that should be yours.    Flower Shops Offer More Many people think of f ..read more

With Queen Elizabeth’s recent Platinum Jubilee celebration hitting the headlines, it’s the perfect time to take a look at royal flowers throughout the years! As florists, it’s fun to look at how flowers have played a part in events that have had the entire world watching.    Image via mossflowerslenzie on Instagram Royalty and their flowers Wherever the Queen and or the royal family are, there is a-lot of pomp and circumstance involved. Whether it be a royal visit, memorial, coronation, wedding, royal event, and anything in between, intertwined in these events are flowers. Flowers p ..read more

  Floranext would like to say thank you to all the respondents who participated in our annual florist Mother’s Day survey. As always, this questionnaire provided us with illuminating results that allowed us to learn about current trends that florists should be aware of. Keep reading to find out what the results were! Key Floral Trends – Mother’s Day 2022 Here are the top key floral trends of Mother’s Day 2022: Almost Half of Florists Noted that Mother’s Day Sales 2022 were way better than expected – While this is not as high as the number reported last year, it’s still great to hear tha ..read more

As the year continues to progress, we’re getting closer and closer to spring. With that new season comes an abundance of business for florists. With that being said, there’s no better time than now to start preparing for the spring and the busyness that it brings along with it. After all, this season is known for budding flowers – so that is a sign in itself that you will be brimming with business very soon. Go into that time prepared!    Photo via One Kings Lane Ordering Floral Supplies and Tools Since you know you’ll be busy during the spring months, now is a great time to order ex ..read more

  Valentine’s Day is coming up quickly and there’s no better time than now to get your website ready for the Holiday! Ideally, it is best to have your floral eCommerce all set and ready for Valentine’s Day before February 1st. However, it is never too late to make a few tweaks to your website to attract customers. Read below to learn how you can get your website in tip-top condition specifically for Valentine’s Day.     Products For Valentine’s Day Start with your Valentine’s Day product images. These should be displayed prominently throughout the website. We recommend pepperi ..read more

  Each year, select colors make the forefront and are named color trends of the year. These color trends can be seen across the spectrum from fashion, home decor, and floral. We have been waiting in anticipation and finally Pantone and Coloro have announced with only a couple weeks left in 2021.  The color trends for 2022 are: Orchid Flower Olive Oil Butter Mango Sorbet Atlantic Blue Pantone’s Very Peri In this blog we will go over each individual color, their meaning, and flowers that perfectly capture each individual shade that florists can incorporate into arrangements.  ..read more