Does It Sell More Flowers?
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Will the Certified American Grown Brand Drive Sales? Click to hear my answer. Click to hear my answer! I used Facebook Live in our American Grown Flowers Forum to quickly address this question that I get from time to time. If you’re not a part of the forum, simply request to join! facebook.com/groups/AmericanGrownForum/  ..read more
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Prayers For Florida As Irma Approaches
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Florida's Flower Farmers Face The Real Threat of Another Hurricane It’s hard to believe it was just last year when we watched as Hurricane Matthew blew through Florida, causing tremendous loss and billions of dollars in damage. In the floral industry, Florida is recognized as the fern and foliage capital of the United States, and the fern farms there were hit hard. Acres and acres of shade cloth was destroyed during Hurricane Matthew in 2016. Hurricane Matthew left 60 to 90 percent of fern farms reporting damage, calling it the “most damaging hurricane in recent history.” So, as Hurricane Ir ..read more
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Canceled! Hurricane Irma Forces Decision By Society of American Florists
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
SAF Cancels Its 133rd Annual Convention in Palm Beach, Florida SAF’s online announcement canceling this year’s convention. The impact of Hurricane Irma is already being felt in Florida and throughout the floral industry. Yesterday afternoon, the Society of American Florists (SAF) announced the cancellation of its annual convention in Palm Beach, Florida. Hurricane Irma is expected to hit Florida during this weekend’s scheduled SAF convention in Palm Beach, Florida. It was to be the 133rd such convention. It was also going to be the 50th Sylvia Cup, an event sponsored by Certified American ..read more
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Certified American Grown Selects Where Food Comes From
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
New Partnership To Kick Off With Online Launch Party September 14 If I’ve been a little quiet on my blog lately, it’s because we’ve been working on some big news behind the scenes. Today, Certified American Grown announced that it had selected Where Food Comes From (WFCF) as the organization’s third-party certification company going forward. From my perspective as the administrator of the program, I’m very excited to be working with the WFCF team and gleaning from their experience as the No. 1 certification and verification company in the food industry. I’ve already been learning a lot from t ..read more
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Only In Alaska…
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Alaska's Field To Vase Dinner Was Unlike Any Other The view from Scenic Place Peonies lives up to its name. Photo credit Joshua Veldstra Photography Our most recent stop on the American Grown Field to Vase Dinner Tour was Scenic Place Peonies in Homer, Alaska. This dinner marked our 22nd dinner in the past three years that we’ve been crisscrossing the country, inviting the the public to come and dine in the fields of America’s most beautiful flower farms. As I was preparing to head up to the dinner we’d been planning for over a year, I was still getting comments from people who were ask ..read more
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Canada Launches “Petals and Plates”
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Flowers Canada Kicks Off Its Own Field To Vase Dinner Series Floral Daily recently announced that Flowers Canada (Ontario) has launched its own version of the Field to Vase Dinner Tour, calling it “Petals & Plates.” The Petals & Plates dinner series will stop at three Canadian greenhouses during the months of September and October to help highlight, “Canadian flower growers and their importance in our agricultural landscape.” While I’ve certainly received a few emails and calls since the launch of their campaign, my response is the same, “I think its genius and I hope it becomes ..read more
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Society of American Florists Asks, “Will Marijuana Cultivation Affect Floral Industry?”
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Recent Article By SAF Raises Questions About Future Supply Today, the Society of American Florists (SAF) published an article regarding the impact cannabis might have on the floral industry. Writer Julie Martens was tasked with calling up our farms in California to get a sense of how things might be changing since the passing of Prop 64 in 2016, legalizing recreational use in California. Bob Echter of Dramm & Echter and Janet M. Louie of Green Valley Floral do a great job of providing their opinions and experiences with how the legalization of cannab ..read more
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See How Our Farms Are Waving The Flag For American Grown Flowers During July
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Certified American Grown Flower Farmers Are Waving The Flag For Their Flowers In Lots of Ways Certified American Grown farms continue to help wave the flag and show their pride for being a part of the growing consumer demand for homegrown blooms. Certified farm Eufloria Flowers recently launched their beautifully Eufloria sleeves its roses with the Certified American Grown brand to help highlight how special their roses are in today’s floral market. Less than 1 percent of all roses in the market are able to display this brand. redesigned website featuring their roses and the pride in their ..read more
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What’s Happening On California’s Flower Farms?
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Learn How California's Flower Farmers Are Investing to Grow Their Flowers and Their Futures What’s going on in California? As I travel the country speaking with people about our industry, our farms and the American Grown Flower movement, I undoubtedly get asked where I’m from. After sharing that I live in California, the conversation typically turns to a discussion about the state, a  recent headline they read , a news report they watched or a trip they took to the California coast. If they are in the industry, they may start “talking shop” about our California Grown Flowers. Visiting wi ..read more
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Congress Declares July “American Grown Flowers Month”
Origin Matters | Advocating for America's Flower Farmers
by Kasey
2y ago
Celebrating the Value of America's Flower Farming Families Throughout the Month of July Washington, D.C. – On Tuesday June 27, Congressman Salud Carbajal (CA-24) introduced a bipartisan resolution designating July as “American Grown Flowers Month.” Co-sponsored by Rep. Jaime Herrera Beutler (WA-03), Rep. Jimmy Panetta (CA-20), Rep. Duncan Hunter (CA-50), Rep. Chellie Pingree (ME-01), Rep. Don Young (AK-1), Rep. Jared Huffman (CA02), and Rep. Darrell Issa (CA-49), House Resolution 413 declares July as the month to celebrate the economic and cultural impact of America’s cut flower and greens fa ..read more
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