11-16 JANUARI 2021 REACH THE WORLD 24/7 LIVE ON SOCIAL MEDIA DOE MEE AAN DE ALLEREERSTE SOCIAL TRADE FAIR Het is een bijzondere tijd. Corona blijft de markt en de wereld beïnvloeden en we worden uitgedaagd om onze bekende beurzen en Trade Fairs anders en veilig te organiseren. Doet u mee aan een nieuw innovatief initiatief?  Flower Factor en Royal Flora Holland hebben de handen ineengeslagen om de interactie aan te gaan met een groot internationaal vakpubliek, net als op de echte Trade Fair. Aan de hand van een afwisselend en sterk programma maken we van onze socials een echte beursvloer ..read more

Finally! An online Florist Course which will teach you the basic techniques of floristry and inspires you at the same time! Creating extraordinary flower arrangements starts with a good base. That’s why every florist should have all the necessary knowledge and technical floral skills. Flower Factor wants to provide florists with just those essential elements and bundled all basic floral techniques in the online education program ‘Floral Design’. This online education program is based on the books of renowned floral designer and creative director of Flower Factor, Pim van den Akker. Level ..read more

Are you ready to learn some new floral techniques? To look at your work and way of working in a different way? Flower Factor organises floral design cources and masterclasses on request. The theme, subjects, place and time can be adjusted to your wishes. The floral design course can be organised on request for group registrations. By discussing the subjects beforehand, we have a clear view of what it is you wish to learn. This way Pim van den Akker give you a floral design course suitable for you. A masterclass tailor-made! Anyhow, in every masterclass different techniques are explained, you ..read more

Pim's Blog - Sikastone Masterclass  Every year I give a five day masterclass at the Sikastone Floristry Education in China. In these masterclasses, the accent is on the creative development from the students. They learn more about how their personality reflects in all the floral designs they make. In five days I show them more than 40 designs and learn them more than 50 techniques. They learn more about the cognitive connection between the brain and the eyes. These five days is a floral rollercoaster. They learn how to make a floral design in a limited timeframe and learn how it is to make a d ..read more

Flower Factor slaat een volgende fase in. Met nieuwe strategische keuzes en diensten en met drie nieuwe personen: Paul Ras, Monique Chaudron en Peter Chaudron. Met deze versterking krijgt de toekomststrategie steeds meer vorm. De strategie bestaat uit uitbreiding van het aanbod van diensten en koppeling met andere sectoren, zoals mode en interieur. Bekende en nieuwe gezichten Paul Ras is in de sierteelt bekend van marketingbureau Sense marketing & more. Dat blijft zo, maar hij gaat zich daarnaast bij Flower Factor actief bezighouden met de sierteeltpartners en de ontwikkeling en uitwerkin ..read more

All too often we see sad plants and wilted flowers on the tables in restaurants, bars and hotels. Florists can do better! Good usage of flowers and plants can create a great atmosphere and add to the experience for guests. So, we think there's a big opportunity for florists and the hospitality branch.  Would you like to see more flowers and plants being used in restaurants, bars & hotels? Florists can do that! It's all about originality and knowledge, something florists have to offer. To inspire florists, we use the hospitality business as a theme in a series of posts on our socials, using ..read more

New online competition! Ever considered composing a bouquet based on fragrance? We challenge all florists to do so! Create a wonderfully scented bouquet with Freesia in the lead role and you might win our newest online Floral Design course! Have you seen our videos on using fragrance in your shop and in your bouquets? And are you familiair with our #FreestyleFreesia series? We hope to inspire you to work with Freesia and fragrance more! Are you up for the challenge? Here's what to do: Send a picture of your fragrant bouquet with Freesia and a description of the scent at redactie@flowerfactor.n ..read more

Florists can let their creativity run free in the second online Floral Design course of Flower Factor. Where level 1 focussed on building good basic skills, level 2 goes a step further. Level 2 works at broadening knowledge, original use of materials, special techniques, creating exciting contrasts and the commercial side of floral design. More than 100 instructional and inspirational videos spread over 16 chapters stimulate the creative mind of students and florists. The course shows how special and distinctive floral design is within arm's reach. Take your floral skills to the next level Pi ..read more

Exciting floral fashion show led by Pim van den Akker. On the first day of the Kunming International Flower Expo, a spectacular floral fashion show was presented by renowned floral designer Pim van den Akker. International models showed eleven floral dresses, the result of an intensive masterclass by Flower Factor, during which twenty-one students took their first steps in creating floral fashion. The Chinese students from Sikastone Floristry Education were challenged to create a floral fashion collection from scratch. Led by Pim van den Akker, creative director at Flower Factor and floral des ..read more