Florists Find an ‘Army of Drivers’ for Valentine’s Day
Floral Industry News | SAF
by Sarah Sampson
2d ago
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to help or working with churches in exchange for a donation, to using a professional delivery service such as Roadie or Door Dash. Here’s how […] The post Florists Find an ‘Army of Drivers’ for Valentine’s Day first appeared on safnow.org ..read more
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Join Your Peers in D.C. to Protect Industry Funding
Floral Industry News | SAF
by Katie Butler
2d ago
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts. But due to the fiscal approach of the new Congress, that funding increase — and the industry advancements that will result from it — might be in jeopardy for 2024 and beyond, which […] The post Join Your Peers in D.C. to Protect Industry Funding first appeared on safnow.org ..read more
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Grow Your Career With PFCI
Floral Industry News | SAF
by Stephanie Brady
2d ago
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like you? If so, the Professional Floral Communicators-International (PFCI) invites you to apply for certification and be recognized for your commentating and presentation skills. PFCI is the service mark of the floral industry’s finest […] The post Grow Your Career With PFCI first appeared on safnow.org ..read more
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That Flower Feeling Relaunches Campaign
Floral Industry News | SAF
by Laurie Herrera
2d ago
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on targeting more women. The initial campaign debuted a year ago to promote sales across the floral industry and exceeded the expectations of the CalFlowers board, which spearheaded the campaign, says Steve Dionne, AAF, […] The post That Flower Feeling Relaunches Campaign first appeared on safnow.org ..read more
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Member Spotlight: Gina Thresher, AIFD, EMC, of From the Ground Up Floral in Kent, Washington
Floral Industry News | SAF
by Stephanie Brady
2d ago
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature spotlights SAF members sharing inspirational stories, professional insights, and the opportunity to form new industry connections. Gina Thresher, AIFD, EMC, started her journey in the floral industry in 2008 when she […] The post Member Spotlight: Gina Thresher, AIFD, EMC, of From the Ground Up Floral in Kent, Washington first appeared on safnow.org ..read more
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Green Career Week Grows Relationships Between Floral Pros and Students
Floral Industry News | SAF
by Kenya McCullum
2d ago
Last fall, Ball Horticulture Company sent five employees to a Chicago high school to talk about careers in the horticulture industry as part of the inaugural Green Career Week, an initiative spearheaded by Seed Your Future. Since then, the company has nurtured its relationships with those students to continue teaching them about the industry. “[Green […] The post Green Career Week Grows Relationships Between Floral Pros and Students first appeared on safnow.org ..read more
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Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some, according to florists who responded to the Society of American Florists’ annual survey about December sales and Valentine’s Day expectations. More than 47 percent of respondents reported that their December sales […] The post Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results first appeared on safnow.org ..read more
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Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock
Floral Industry News | SAF
by Kenya McCullum
1w ago
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation dropped to 6.5 percent in December from its peak of 9.1 percent in June, consumer spending slowed last month, according to the Federal Reserve Bank of New York. As Valentine’s Day […] The post Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock first appeared on safnow.org ..read more
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Texas Florists Gear Up For A Profitable Valentine’s Day
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their shops Saturday for the Society of American Florists’ 1-Day Profit Blast. The event in San Marcos, Texas, sponsored by the Bill Doran Company, featured three education sessions geared toward a successful Valentine’s […] The post Texas Florists Gear Up For A Profitable Valentine’s Day first appeared on safnow.org ..read more
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See A Negative Flower Ad? Tell SAF!
Floral Industry News | SAF
by Elizabeth Daly
1w ago
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day spending dollars. As the voice of the floral industry, the Society of American Florists responds to news publications and businesses that disparage fresh flowers, asking companies to promote products […] The post See A Negative Flower Ad? Tell SAF! first appeared on safnow.org ..read more
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