Put Your Hat in the Ring for Five Grand
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
Does your business’s marketing have what it takes to win $5,000?  There are two weeks left to enter the Society of American Florists’ 30th annual Marketer of the Year contest, which recognizes innovative and successful marketing campaigns. The contest is open to floral businesses in any segment of the industry that have executed a successful […] The post Put Your Hat in the Ring for Five Grand appeared first on safnow.org ..read more
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Expert Strategies for Drama-Free Family Business Transitions
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
When Zoë Gallina, AAF, began preparing to take over the luxury wedding and event design company her father founded in 1989, the process got very emotional very quickly.  “There is so much emotion involved, especially when there is family involved,” says Gallina, who worked alongside her father, Ian Prosser, AAF, AIFD, PFCI, before taking over […] The post Expert Strategies for Drama-Free Family Business Transitions appeared first on safnow.org ..read more
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Think ‘Outside the Vase’ to Drive Father’s Day Sales
Floral Industry News | SAF
by Laura Drummond
1w ago
With Mother’s Day barely in the rearview mirror, Father’s Day might not be top-of-mind just yet — but it should be.   Last year a National Retail Federation poll found that consumers were expected to spend a record-high $22.9 billion for dads on items that many floral retailers carry, including apparel. Of those polled, 42% were […] The post Think ‘Outside the Vase’ to Drive Father’s Day Sales appeared first on safnow.org ..read more
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Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad
Floral Industry News | SAF
by Elizabeth Daly
1w ago
A plant and pot company that posted a social media video of bouquets being dumped into the trash and suggested that Mother’s Day shoppers “forget flowers” and “ditch the flowers” apologized after the Society of American Florists reached out about their flower-bashing.  “Thank you so much for taking time out to share your feedback about […] The post Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad appeared first on safnow.org ..read more
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EPA Considers SAF Guidance To Help Growers
Floral Industry News | SAF
by Kenya McCullum
1w ago
The Environmental Protection Agency is revising rules that will eventually change the way flower farmers handle chemicals, and the Society of American Florists’ lobbyist, working on behalf of growers, has been instrumental in providing the agency with guidance — some of which has been worked into the proposed rules.  The EPA, concerned about the impact […] The post EPA Considers SAF Guidance To Help Growers appeared first on safnow.org ..read more
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Selling ‘Experiences’ May Give Edge for Mother’s Day 
Floral Industry News | SAF
by Amanda Jedlinsky
3w ago
Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of Mother’s Day: Don’t underestimate consumers’ spending power.  Economic data shows that discretionary spending, especially on experiences, is strong, Hall says.  “As long as people are willing to spend on accommodations, travel and…expenditures away from home, that tells me there’s […] The post Selling ‘Experiences’ May Give Edge for Mother’s Day  appeared first on safnow.org ..read more
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Federal Rulings Could Impact Noncompete Clauses and Overtime Pay  
Floral Industry News | SAF
by Laurie Herrera
3w ago
Two federal rulings issued last week could change the way some floral companies do business. One of the rulings — which would ban noncompete clauses — is being contested in court. The other ruling to increase the number of salaried employees who are eligible for overtime also faces opposition. If enacted, both rulings could present […] The post Federal Rulings Could Impact Noncompete Clauses and Overtime Pay   appeared first on safnow.org ..read more
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Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and More 
Floral Industry News | SAF
by Amanda Jedlinsky
3w ago
When the media calls, or you get a negative online review, or a customer questions the social or environmental impact of flowers, the Society of American Florists has the resources you need to navigate Mother’s Day.  Master the Media  Publicity in your local media has invaluable payoffs: it gets your name out in the community, […] The post Mother’s Day Prep: Master Media Interviews, Navigate Negative Reviews and More  appeared first on safnow.org ..read more
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Build Loyal Customers with This Award-Winning Strategy
Floral Industry News | SAF
by Amanda Jedlinsky
3w ago
Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has brought it continued success for the past eight years. Raya Ward of Nielsen’s Florist and Garden Shop in Darien, Connecticut, shares in this video how their app-based loyalty program, which won the Society of American Florists’ 2016 Marketer […] The post Build Loyal Customers with This Award-Winning Strategy appeared first on safnow.org ..read more
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Teacher Field Trip Bolsters Horticulture Careers in the Classroom
Floral Industry News | SAF
by Sarah Sampson
1M ago
Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the industry and take those insights back to the classroom. Thirty high school science teachers were selected from 153 applicants in 32 states to get hands-on experiences and tours. They’ll also develop curriculum that […] The post Teacher Field Trip Bolsters Horticulture Careers in the Classroom appeared first on safnow.org ..read more
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