Floral Pros Ask Congress for Key Measures to Aid Industry
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
Floral professionals petitioned members of Congress this week to pass measures that will provide more affordable access to cut flowers, improve crop insurance for flower farms, and fund research that helps improve flower and plant quality and production.  Led by SAF Senior Lobbyist Joe Bischoff, PhD., and Associate Macey Hammerstrom, 13 retailers, wholesalers, growers and […] The post Floral Pros Ask Congress for Key Measures to Aid Industry appeared first on safnow.org ..read more
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Mother’s Day Prep: Must-Dos to Maximize Margins
Floral Industry News | SAF
by Laurie Herrera
1w ago
As Mother’s Day approaches, savvy florists are carefully tracking their expenses and adjusting prices to ensure one of the biggest floral holidays of the year is also one of the most profitable. “You have to price for profitability, not what you think your customers want to pay,” says L. Lynne Moss, AAF, AIFD, PFCI, of […] The post Mother’s Day Prep: Must-Dos to Maximize Margins appeared first on safnow.org ..read more
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The Key to More B2B Sales
Floral Industry News | SAF
by Nicole Donnelly
1w ago
Looking to grow your business-to-business sales? LinkedIn is a powerful (and free!) way to connect with businesses in your community. But to stand out and reach your target market, you need to follow a few key tips. Make Your Page Pop Your company’s LinkedIn page showcases the products, services and the stories behind your brand, […] The post The Key to More B2B Sales appeared first on safnow.org ..read more
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Valentine’s Day Sales Show Slow But Steady Growth
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by the Society of American Florists about consumer spending, as well as SAF’s annual survey of retailers sales, indicate that, with few […] The post Valentine’s Day Sales Show Slow But Steady Growth appeared first on safnow.org ..read more
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Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Lisa Nason, a marketer with Kennicott Brothers, went back to Chicago feeling empowered to improve communications between growers and florists. Emilia Coloma, a content creator […] The post Next Gen LIVE! Fostered Ideas, Knowledge and Connections appeared first on safnow.org ..read more
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4 Ideas to Boost Easter Sales
Floral Industry News | SAF
by Katie Vincent
1w ago
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are a few ideas to draw in shoppers and boost sales. Market Palm Sunday Packages Most churches celebrate Palm Sunday (March 24), the start of Holy Week, with the blessing and […] The post 4 Ideas to Boost Easter Sales appeared first on safnow.org ..read more
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Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Floral Industry News | SAF
by Laurie Herrera
1w ago
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers. A 2022 study by Forbes found that the top reason a new customer turns into a repeat customer is because of customer experience — specifically service from […] The post Mother’s Day Prep: Is Your Staff Building Lifelong Customers? appeared first on safnow.org ..read more
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Does Your Marketing Have What it Takes to Win $5,000?
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’ attention and wallet share. Whether marketing business-to-business or to consumers, it’s that’s the type of marketing that makes a strong contender for the Society of American Florists’ 30th Annual Marketer of the […] The post Does Your Marketing Have What it Takes to Win $5,000? appeared first on safnow.org ..read more
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For Many Florists, Love Was in the Airwaves
Floral Industry News | SAF
by Amanda Jedlinsky
1w ago
The post For Many Florists, Love Was in the Airwaves appeared first on safnow.org ..read more
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Valentine’s Day Sales Show Slow But Steady Growth
Floral Industry News | SAF
by Amanda Jedlinsky
3w ago
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by the Society of American Florists about consumer spending, as well as SAF’s annual survey of retailers sales, indicate that, with few ..read more
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