How do you generate new owner leads? Is it through referrals? Local newspapers? Online ads? Did you know that blogging, with special attention to local SEO, can also be a powerful tool for property managers looking to attract new clients? By now, you’ve probably heard that blogging can be a great way to attract more […] The post Can Blogging Be a Property Manager’s Secret Weapon for Local SEO? appeared first on Fourandhalf Marketing Agency for Property Managers ..read more

ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in digital marketing tailored specifically for property management companies, including the development and integration of […] The post Benefits of Having an ROI Calculator on Your Property Management Website appeared first on Fourandhalf Marketing Agency for Property Managers ..read more

 Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types of content to share, how can you ensure that what you post truly […] The post What Property Managers Should Be Posting on Facebook appeared first on Fourandhalf Marketing Agency for Property Managers ..read more

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC) campaign, otherwise known as Search […] The post PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns appeared first on Fourandhalf Marketing Agency for Property Managers ..read more

There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find software tailored to the specific needs of single-family property management. The property management industry has […] The post How to Choose the Best Property Management Software for Your Business appeared first on Fourandhalf Marketing Agency for Property Managers ..read more

So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing a consistent stream of positive reviews can feel like a daunting task. After all, what if a seemingly happy client secretly harbors negative feelings, and your request for a review triggers a scathing online attack? The Art of Asking The key lies in strategic timing. By identifying key moments of satisfaction within your residen ..read more

In the first two installments of this series, we explored the secrets behind crafting a stellar online reputation for your property management company. We delved into the importance of fostering detailed, recent, and genuine reviews, and the power of responding thoughtfully to all feedback, both positive and negative. But let’s face it – property management isn’t always sunshine and rainbows. When things go smoothly, residents and owners might take your services for granted. However, a single misstep can unleash a torrent of online negativity, potentially damaging your reputation. How do you ..read more

Online reputation management goes beyond simply monitoring and responding to reviews. It’s a strategic approach to cultivating trust with potential clients throughout their journey. Our research shows that companies prioritizing online reviews boast a 16% advantage in exceeding industry averages for customer lifetime value. But this correlation isn’t just about attracting “better” clients with high star ratings. In the last blog post, we explored the customer journey and how reputation plays a pivotal role in the crucial Desire stage. We established that while star ratings grab initial attent ..read more

Property Management Landing Pages to Bring in More Business What’s the purpose of your landing page? Landing pages for property managers are different than website pages. They are out there on their own – serving a specific purpose and leading visitors to the desired action you’re hoping for, whether it’s a contact, a request for more information, or a purchase. You send people to your landing page through an email, a newsletter, an ad, or any link you manage to get out there in the digital space. You don’t have a lot of time to capture the attention of your landing page visitors. If they don ..read more

Do you remember Alec Baldwin’s iconic line “Always Be Closing” from the movie Glengarry Glen Ross? While it resonates with sales teams to this day, it paints an incomplete picture of the customer journey. There were actually two acronyms on the board in that scene, the other being AIDA. Not quite as catchy as ABC, but a good starting point for the customer journey. AIDA stands for Awareness, Interest, Desire, and Action. It’s a framework that describes the stages a customer goes through from being aware of a product or service to making a purchase decision. Understanding this journey can help ..read more