“I wish it need not have happened in my time,” said Frodo. “So do I,” said Gandalf, “and so do all who live to see such times. But that is not for them to decide. All we have to decide is what to do with the time that is given us.” The last few weeks have been challenging to say the least. COVID-19 has forced all of us to reassess our priorities, juggle between personal and professional choices, change the way we used to perceive and see things (and people, of course ..read more

Alex (French): Bonjour Fredrik (German): Guten Tag Spata (Spanish): Buen Dia Patricia (Italian): Buona Giornata Mareek (Bahasa): Selamat Siang And there would be an endless confusion and chaos if the conversation goes on like this forever. It would simply mean no conclusion and end-result despite the fact – all of the above mean the same “Good Day!” Well, there are two sides to this game. The game of Communication! One is speaking which is the easier bit to do. You an ..read more

Social Distancing. Lockdown. Work From Home. Non-Essential Businesses Shut. No public gathering – the world went under a complete halt, almost, as soon as the COVID-19 took over the world in its grip. Let’s admit, we didn’t see that coming! Over the last couple of weeks, the COVID-19 has forced many retailers and brick and mortar stores to shut and go non-operational. More and more cities (and today as you read this piece), almost the entire world is encouraging citizens to stay indoors. This has spurred a drastic shift in the ways you and ..read more

With million online websites selling tonnes of products, why do you think they will be attracted to try yours? Better UI? Better product display? A plethora of different products? An amazing product follow-up? Good return policies? But is that enough? People even buy from sites where one or many of these attributes are missing. Then what keeps them buying from that eCommerce store?? The reason is showcasing the right products at the right time as per the shopping affinities of the shoppers, c,  which we call Personalization in eCommerce. As ..read more

  The difference between the impossible and the possible lies in determination.  – Usain Bolt Like star athletes, successful businesses focus on building systems that are convenient and consistent while creating value for both their customers and merchants. Today’s global eCommerce retailers can literally sell anything you can possibly need. Consumers are spoilt for choice when it comes to products and the sheer convenience of buying a product they want when they want it. However, shoppers are now evolving into discerning connoisseurs of retail convenience.  They are demanding more valu ..read more

Like many other companies of today, we at Unbxd have also been very flexible and cool about working from home (both as a policy and a must-have for all our employees). But we had never thought that WFH will become a compulsion rather than a voluntarily or situation based ask. And trust me, when I say this “We are not loving it”. The energy, the passion and the zeal we derive from seeing each other in the office, having a heart-full of conversations over lunch and snacks, the intense foosball sessions and non-stop coffee marathons – we are missing each tiny bit of it. We never knew we are goin ..read more

In a world where everything is moving online, moving online itself has got its own challenges and more so for eCommerce enterprises, where the workflows to take products live to the site and in front of shoppers is not only a lengthy manual process but a tedious and a complex exercise. The eCommerce has to ensure that the product catalog is in the format of the system that is going to be used to publish the catalog to the storefront. It also has to ensure that brand individuality is maintained while doing so. Similarly, a retailer or an aggregator has to manage the data sent from different ..read more

Query understanding is a very important part of the journey from the time a user makes a query to the point search results are shown. A typical  search engine involves 3 phases:  query expansion (in native query language),  getting results with query criteria, scoring results. Precision and recall are then derived from scoring and query expansion phases. Understanding the query intent in an eCommerce search system can be quite challenging due to the varying nature of the products being sold in an eCommerce store across verticals. This wide spectrum of the eCommerce domain makes it ..read more

Peter had come to this eCommerce store acme.corp looking for jogger pants for his newfound love for fitness. While he searched and browsed for the pants he was looking for, he was recommended more options that other users with similar shopping interests had viewed. This helped him choose from options he was more likely to buy from. As he landed on the product display page, he came across Bought also Bought suggestions. And he ended up adding a matching set of tees to his cart along with a pair of gloves. As he moved ahead to view his cart, he found a smart and chic duffle bag with a free sippe ..read more

When a visitor arrives at your site, he or she has two options to go about finding their product of interest. First, they could search using a query that closely matches a product in your catalog. This is as simple as entering the search query into the box and then clicking on the “Search” button. Second, they could click on the links to store pages or category pages to browse through the catalog to find their product of interest. Through search, success of conversions is determined primarily by utility of the results to the visitor. The utility is determined by various factors but ultimate ..read more