Expert Analysis: 11 Hype-worthy Features Revealed at Google Marketing Live 2023
Tinuiti
by Tara Johnson
3d ago
After the conclusion of Google I/O 2023, the stage was set for Google Marketing Live 2023, which brought a global hybrid experience to brands and advertisers. In-person viewing events were organized across different locations worldwide, allowing participants to convene locally, while virtual attendees from all corners of the globe tuned in to watch the livestream ..read more
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Amazon A+ Content: Definition, Best Practices & Examples
Tinuiti
by Emily Sullivan
3d ago
In the competitive realm of ecommerce, where countless products clamor for consumer attention, establishing a distinctive brand presence is crucial for success. This is where Amazon A+ Content comes in, offering brands a unique opportunity to elevate their product listings and captivate shoppers in a visually engaging and informative way. A+ Content integrates detailed product descriptions ..read more
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How Can Marketers Use the Google Ads Transparency Center as a Competitive Intelligence Tool?
Tinuiti
by Tara Johnson
6d ago
Transparency and user control have become crucial aspects in the ever-changing realm of digital advertising. In 2023, Google is taking significant steps to empower users in managing the ads they encounter while also offering valuable insights into the entities responsible for running those ads. Thanks to the latest announcement, the Google Ads Transparency Center could ..read more
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TikTok SEO Guide: Everything Marketers Need to Know
Tinuiti
by Jamie Schleicher
6d ago
TikTok made a massive splash on the social media scene in 2016 and has only grown in popularity and capability since then. While some initially regarded it as a flash-in-the-pan phenomenon for teens, the platform now reports over 1 billion users worldwide, with over 150 million in the U.S. Of course, marketers want to go ..read more
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Google I/O 2023 Recap: The Future of AI and Our Top Takeaways
Tinuiti
by Emily Sullivan
6d ago
Google I/O 2023, held at the grand Shoreline Amphitheatre in Mountain View, California, brought together tech enthusiasts, developers, and industry leaders from around the globe. The much-anticipated event took place on May 10th and showcased the latest innovations and advancements from Google across their ecosystem. With a focus on cutting-edge technologies, artificial intelligence, and more ..read more
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Incrementality in Marketing: What It Is & How to Calculate It
Tinuiti
by Tara Johnson
6d ago
Which aspect of your last campaign should get the credit for turning an interested prospect into a paying customer? Incrementality is all about measuring the relative contributions of each ad set, media channel, and marketing tactic, so you can understand the true value of every piece of your plan. Whether you’re trying to dial in ..read more
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Tinuiti Live 2023: Questioning Your Way to Clarity
Tinuiti
by Shannon Mullery
2w ago
[This post was authored by Shannon Mullery and Emily Sullivan, Content Specialists at Tinuiti.] Tinuiti’s CEO, Zach Morrison, and CMO, Dalton Dorné, kicked off Tinuiti Live 2023 at Ease 605 in NYC. Morrison opened by thanking virtual and in-person attendees, our clients, and our partners for their help and support, including the engaging content that ..read more
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How to Set Up a Successful B2B Marketing Strategy
Tinuiti
by Andrea Cruz
3w ago
When you’re designing or re-evaluating your business’s long-term game plan, it’s important to ensure you’re making all the right decisions. You need to think deeply about your marketing strategy – including your company’s value proposition, your plan to reach your target audience, how you will present your brand, and how you’ll take advantage of big ..read more
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What is Lemon8 & How Does It Work?
Tinuiti
by Helayna Wicker
1M ago
Over the past few weeks, the lifestyle content app, Lemon8, has been gaining popularity in the U.S. among Gen-Z and millennial content creators. In fact, it even joined the Top 10 lifestyle apps on the Apple App Store in late March. It might seem like there’s a new social media platform every week, but Lemon8 ..read more
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Sizmek Ad Suite is now Amazon Ad Server
Tinuiti
by Shannon Mullery
1M ago
The Sizmek Ad Suite many marketers have used for years was officially renamed Amazon Ad Server in March 2023. Amazon acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO) in May 2019 after Sizmek filed for bankruptcy, at which time they were still the second largest ad server in the world, only outsized by ..read more
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