Amazon Prime Day 2024: Results & Data Analysis for Sellers
Tinuiti Blog
by Emily Sullivan
18h ago
Amazon Amazon Prime Day 2024: Results & Data Analysis for Sellers By Emily Sullivan Jul 19 2024 Amazon’s 10th Prime Day ran on July 16th and 17th this year, solidifying its position as a major shopping event with ever-increasing popularity and scale. Despite expanding into a two-day event over the years, the retail holiday retained its distinct name – Prime Day. Consumers recognize Prime Day as a round-the-clock deals extravaganza, requiring them to regularly check Amazon throughout the event to snag limited-time discounts before they disappear. As in previous years, savings opportuni ..read more
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Unlocking AMC Insights Series: How to Use Tentpole Analysis Post-Prime Day for Smarter Seasonal and Yearly Media Strategy
Tinuiti Blog
by Emily Sullivan
1w ago
Amazon Unlocking AMC Insights Series: How to Use Tentpole Analysis Post-Prime Day for Smarter Seasonal and Yearly Media Strategy By Tinuiti Team Jul 10 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. If you’re new to AMC, it’s a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution introduced in 2021. Understanding the Value of Amazon ..read more
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6 Ways Brands Are Leveraging AI in Marketing
Tinuiti Blog
by Emily Sullivan
2w ago
Marketing 6 Ways Brands Are Leveraging AI in Marketing By Emily Sullivan Jul 03 2024 Artificial Intelligence (AI) has revolutionized the way brands approach marketing, offering new and unique opportunities to connect with consumers, personalize experiences, and optimize campaigns. From predictive analytics to customer service automation, the latest advancements in AI are reshaping the marketing landscape.  Here are six ways brands are harnessing AI for their marketing strategies, along with practical examples and ideas for implementation. 1. Personalized Recommendations AI-powered re ..read more
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Roku Advertising Guide: Costs, Features & Best Practices
Tinuiti Blog
by Emily Sullivan
3w ago
Streaming Roku Advertising Guide: Costs, Features & Best Practices By Emily Sullivan Jun 27 2024 In today’s digital age, where streaming has become the primary mode of entertainment for millions worldwide, advertising has evolved significantly. Among the frontrunners in this revolution is Roku, a leading player in the over-the-top (OTT) advertising space.  With over half of the U.S. population expected to use at least one ad-supported streaming service monthly by 2026, learning how to effectively leverage streaming platforms like Roku  has become essential. In this post, we ..read more
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Transforming Advertising with AI: 10 Takeaways from Google Marketing Live 2024
Tinuiti Blog
by Emily Sullivan
3w ago
Search Transforming Advertising with AI: 10 Takeaways from Google Marketing Live 2024 By Tinuiti Team Jun 25 2024 Google Marketing Live 2024 showcased the latest advancements in AI and generative AI (genAI), heralding a new era in advertising. The event focused on real-time measurement, advanced creative tools, enhanced visual search, and seamless data integration, all designed to enhance efficiency, effectiveness, and personalization in marketing.  We spoke with Michelle Merklin, VP of Search Innovation and Growth at Tinuiti, and her team to gather the top 10 standout highlights fro ..read more
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CTV Specs & Ad Format Guidelines for Digital TV Marketers
Tinuiti Blog
by Liz Krupa
3w ago
Streaming CTV Specs & Ad Format Guidelines for Digital TV Marketers By Liz Krupa Jun 24 2024 The rise of Connected TV (CTV) has not only transformed the way we consume media, but also revolutionized television advertising. Now, marketers can target and deliver messaging to consumers with precision, maximizing engagement and return on investment. But attaining that level of precision is often easier said than done. Due to the increasing fragmentation of the CTV landscape, marketers must navigate a myriad of platforms, each with its own unique specifications and ad formats. This complexit ..read more
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The Live Event Revolution: How Streaming is Redefining Advertising
Tinuiti Blog
by Emily Sullivan
1M ago
Streaming The Live Event Revolution: How Streaming is Redefining Advertising By Emily Sullivan Jun 07 2024 The roar of the crowd, the nail-biting tension, the cultural touchstone of a national election – these are the moments that capture our attention and bring us together. But for advertisers, these mega-events like the Olympics and elections are more than just entertainment; they’re a prime opportunity to connect with a captive audience. In this post we’ll cover why these events are so important to fans and how advertisers can capitalize on these moments for increased impact.  Rea ..read more
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How to Buy Ads on Netflix: Specs & Tactics for Marketers
Tinuiti
by Emily Sullivan
2M ago
Streaming How to Buy Ads on Netflix: Specs & Tactics for Marketers By Emily Sullivan May 23 2024 Netflix, the streaming giant known for binge-watching and award-winning originals, sent shockwaves through the industry in 2022 by announcing an ad-supported tier. This move was likely fueled by a desire to reach new audiences, combat rising subscription costs, and potentially even fend off competition from other OTT platforms. These ads could lead to strong growth potential with advertisers eager to tap into Netflix’s massive user base.  If you’re unfamiliar with how Netflix works, i ..read more
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 Amazon Packaging Requirements for FBA and FBM Sellers [2024]
Tinuiti
by Tinuiti Team
2M ago
Amazon Amazon Packaging Requirements for FBA and FBM Sellers [2024] By Tinuiti Team May 22 2024 Imagine you’re ordering a new cutting-edge electric shaver, and you’re really excited about it. But when it arrives, your heart sinks. The box looks like it’s been used to transport wild animals. When you open the lid, the shaver lies at the very bottom with just a brown crinkled paper to shield it from apparent MMA moves during transit. Not exactly a great buying experience. Today, we’re going to cover the reasons why Amazon packaging matters for both FBA and FBM sellers, and how to ship ..read more
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Unlocking AMC Insights Series: Leveraging Media Overlap Analysis for Enhanced Conversions
Tinuiti
by Emily Sullivan
2M ago
Amazon Unlocking AMC Insights Series: Leveraging Media Overlap Analysis for Enhanced Conversions By Tinuiti Team May 06 2024 In today’s data-driven marketing landscape, the ability to ask the right questions is paramount. Amazon Marketing Cloud (AMC) emerges as the magic 8-ball of advertising solutions, offering advertisers a robust platform for precise analytics and strategic decision-making. If you’re new to AMC, it’s a secure, privacy-friendly, dedicated cloud-based measurement and analytics solution introduced in 2021. Understanding the Value of Amazon Marketing Cloud Built on Amazon ..read more
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