According to the CDC, 26% of American adults have a disability — a whopping 61 million people who have a combined disposable income of about $480 billion. Although many countries, including the United States, have laws about accessibility (like the Americans with Disabilities Act [ADA] of 1990), accessibility-compliant eCommerce sites are few and far between.  This is a huge disappointment for people who fall into this demographic — and a giant opportunity for your brand to level up and better serve your potential and existing customers. In this guide, we’ll share a few recommended strate ..read more

Editor’s note: This case study was originally published in June 2020. It has been updated for accuracy and to reflect modern practices. In digital marketing, you never make promises you can’t keep or set goals you can’t reach.  But, in some cases, ad copy, the right messaging, and the perfect opportunity all line up to produce results that blow away any conventional expectations.  In this blog, we’re sharing an incredible Facebook Ads case study about a former client of ours, Seltzer Goods. They’re a B2C brand that sells uniquely inspired home goods for modern living.  Like most ..read more

It’s time to get tracking. With Universal Analytics’ final goodbye less than a year away, the clock is ticking on your deadline to set up Google Analytics 4. To prep your business for success before next July, you need to get your GA4 properties in order — and tracking — as soon as possible. For the last few months, our marketing team has worked diligently to transition our eCommerce clients from UA to GA4. Along the way, we’ve learned some tips and tricks for a smooth migration that captures everything a business needs to bring from Universal Analytics. In today’s guide, we’re sharing that pr ..read more

Editor’s note: This article was originally published in 2019. It has been updated for accuracy and to reflect modern standards. Most people would gauge the success of any agency by its size, client list, and revenue. But, if you really want to find the best eCommerce digital agency for your brand, you need to dig a little deeper. As the founder of an award-winning agency that has helped hundreds of clients over the last 15 years, I know a bit about what “success” means — and it’s not about an agency’s bottom line. Instead, it’s about building an agency that people love to work for, with a list ..read more

When it comes to digital marketing strategies for your eCommerce site, perhaps nothing provides as much of a return as conversion rate optimization (CRO). In fact, one study estimates that return at an average of 223%. But, when you’re already investing in tactics like SEO, PPC, and social media marketing, finding room in your budget for a comprehensive CRO strategy can be difficult — even more so when you don’t know what to expect. In this guide, we’ll help you better understand the facts and figures behind this marketing tactic. By the end of this piece, you’ll have a clearer answer to the q ..read more

If a little is good, a lot is better, right? Not always. It’s common for new digital marketers and SEOs to believe that more content on a website is always better. After all, it shows depth and breadth and gives crawlers more places to look! But, if that content is low-quality or redundant, your optimization efforts would be better off without it. Finding low performers among potentially thousands of pages can be challenging. Knowing which ones to merge or prune can be an even bigger headache. Today, we’re going to share the strategies we follow when it comes to consolidating and pruning conte ..read more

Editor’s note: This case study was originally published in 2019. It has been updated for accuracy and to reflect modern practices. In our conversations with hundreds of eCommerce business owners, many have told us that their Google Ads campaigns aren’t performing as well as originally thought — and could be working more efficiently for a lesser cost. Many of these brands assume that setting up their product feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Spoiler alert: It takes a lot more than that to create a successful eComme ..read more

Editor’s note: This article was originally published in 2018. It has been updated for accuracy and to reflect modern practices. Ever curious how big-name brands spend their marketing budget? We’re talking about companies that spend millions a month and thousands each day on Google Ads (formerly known as Google Adwords). They’re in a completely different world when it comes to marketing spend. How do we know?  At Inflow, we’ve helped companies with seven-figure marketing campaigns stay on top. Not only that, but we’ve helped them spend less to do so. In this post, we’ll share with you the ..read more

Whether you’re creating a piece of SEO content from scratch or updating a piece affected by content decay, you can’t just jump straight into writing. Instead, you must put in the preemptive work, evaluating your readers’ needs and the SEO opportunities for that particular landing page. For most businesses, this means creating an SEO content brief. Today, we’ll walk you through the five integral factors to include in your content briefs for maximum organic search performance. We’ll also share our in-house template (available to download for free!), so you can replicate the results our eCommerce ..read more

Whatever your site size or type, a technical SEO audit is a big undertaking (and one you don’t want to do alone).  The overwhelm is real, and the details can be nitpicky. You may not even know that you need to do a tech SEO audit in the first place, believing that your platform has a firm grasp on the technical aspects of your site.  Unfortunately, thanks to regular updates and developments, even commonly used platforms like Shopify or WooCommerce can contain glitches and errors that negatively affect your SEO.  As confusing as they can be, tech SEO audits are important to under ..read more